40
NPS
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Bacardi USA
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About Bacardi USA's Brand
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Bacardi USA NPS
Bacardi USA's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether Bacardi USA's customers would recommend using the product based on a scale of -100 to 100.
Bacardi USA Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
Bacardi USA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 39 | Aug 2023 | 39 |
Sep 2023 42 | Sep 2023 | 42 |
Nov 2023 40 | Nov 2023 | 40 |
Dec 2023 43 | Dec 2023 | 43 |
Jan 2024 45 | Jan 2024 | 45 |
Mar 2024 43 | Mar 2024 | 43 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 37 | May 2024 | 37 |
Jul 2024 40 | Jul 2024 | 40 |
Aug 2024 41 | Aug 2024 | 41 |
Jan 2025 40 | Jan 2025 | 40 |
Apr 2025 40 | Apr 2025 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bacardi USA NPS by Gender
Male customers rated Bacardi USA's NPS 19 points higher than Female customers.
Male
80
Bacardi USA's NPS was rated 80 by Male customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Female
61
Bacardi USA's NPS was rated 61 by Female customers on Comparably.
74%
Promoters
13%
Passives
13%
Detractors
Bacardi USA NPS by Ethnicity
Bacardi USA's NPS was rated 100 points by Hispanic or Latino customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Bacardi USA NPS by Usage
Bacardi USA's NPS was rated 74 points by customers who have used Bacardi USA's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 74 | Over 10 Years | 74 |
Bacardi USA Customer Reviews
Out of the 3 Bacardi USA customer reviews 3 were positive and 0 were constructive. Bacardi USA customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Bacardi USA Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Bacardi USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bacardi USA Customer Loyalty Score by Gender
Female customers rated Bacardi USA's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
Bacardi USA Customer Loyalty Score by Ethnicity
Bacardi USA's Customer Loyalty score was rated 100% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bacardi USA.
100
out of 100
Hispanic or Latino
Bacardi USA Customer Loyalty Score by Usage
Bacardi USA's Customer Loyalty score was rated 100% by customers who have used Bacardi USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bacardi USA Product Quality
4.1/5
Bacardi USA has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Bacardi USA Product Information
Bacardi USA’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Quick Insights into Bacardi USA Product Quality
Bacardi USA's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Female customers.
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Ranked Bacardi USA Product Quality the Highest
Ranked Bacardi USA Product Quality the Lowest
Bacardi USA Product Quality Score by Gender
Male customers rated Bacardi USA's Product Quality score 0.3 stars higher than Female customers.
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Male
4.6/5
Female
4.3/5
Bacardi USA Product Quality Score by Ethnicity
Bacardi USA's Product Quality score was rated 4.8 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bacardi USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Bacardi USA Product Quality Score by Usage
Bacardi USA's Product Quality score was rated 4.3 stars by customers who have used Bacardi USA's products/services for Over 10 Years.
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Bacardi USA Pricing
Bacardi USA ROI & Value For Money
4.1/5
Bacardi USA has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Bacardi USA ROI
Bacardi USA's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by Male customers.
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Ranked Bacardi USA ROI the Highest
Ranked Bacardi USA ROI the Lowest
Bacardi USA ROI Score by Gender
Bacardi USA's ROI score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
Bacardi USA ROI Score by Ethnicity
Bacardi USA's ROI score was rated 4.9 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bacardi USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
Bacardi USA ROI Score by Usage
Bacardi USA's ROI score was rated 4.3 stars by customers who have used Bacardi USA's products/services for Over 10 Years.
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Bacardi USA Customer Satisfaction (CSAT)
Bacardi USA Customer Satisfaction (CSAT) Score
76 / 100
Bacardi USA has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
64%
Satisfied
12%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bacardi USA Customer Satisfaction
Bacardi USA's Customer Satisfaction score was rated highest by Hispanic or Latino customers.
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Ranked Bacardi USA Customer Satisfaction the Highest
Bacardi USA Customer Satisfaction Score by Gender
Bacardi USA's Customer Satisfaction score was rated 88 by Female customers on Comparably.
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88 / 100
FemaleVery Satisfied | 88% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 0% |
Bacardi USA Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Bacardi USA's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bacardi USA.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bacardi USA Customer Satisfaction Score by Usage
Bacardi USA's Customer Satisfaction score was rated 88 points by customers who have used Bacardi USA's products/services for Over 10 Years.
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Bacardi USA Customer Service
4.2/5
Bacardi USA has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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Quick Insights into Bacardi USA Customer Service
Bacardi USA's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Female customers.
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Ranked Bacardi USA Customer Service the Highest
Ranked Bacardi USA Customer Service the Lowest
Bacardi USA Customer Service Score by Gender
Male customers rated Bacardi USA's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bacardi USA.
Male
4.7/5
Female
4.2/5
Bacardi USA Customer Service Score by Ethnicity
Bacardi USA's Customer Service score was rated 4.9 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bacardi USA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
Bacardi USA Customer Service Score by Usage
Bacardi USA's Customer Service score was rated 4.4 stars by customers who have used Bacardi USA's products/services for Over 10 Years.
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Bacardi USA as an Employer
3.4/5
Bacardi USA has a 3.4/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Bacardi USA scored a 40 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Bacardi USA would recommend the brand to a friend. ENPS measures how likely Bacardi USA employees would recommend working at Bacardi USA to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
