46
NPS
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Brand Page
Backbase
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About Backbase's Brand
Backbase is a fintech software provider that empowers FIs to accelerate their digital transformation and effectively compete in a digital-first world.
Brand at a Glance
90%
Customer Loyalty
4/5
Product Quality
4.3/5
Pricing
4.3/5
Customer Service
Backbase NPS
Backbase's Net Promoter Score (NPS) is a 46 with 64% Promoters, 18% Passives, and 18% Detractors. Net Promoter Score tracks whether Backbase's customers would recommend using the product based on a scale of -100 to 100.
Backbase Overall NPS
| 64% | Promoters |
|---|---|
| 18% | Passives |
| 18% | Detractors |
Backbase NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 33 | Feb 2022 | 33 |
May 2022 50 | May 2022 | 50 |
Jun 2022 37 | Jun 2022 | 37 |
Jul 2022 41 | Jul 2022 | 41 |
Aug 2022 30 | Aug 2022 | 30 |
Sep 2022 43 | Sep 2022 | 43 |
Dec 2022 40 | Dec 2022 | 40 |
Jan 2023 39 | Jan 2023 | 39 |
Mar 2023 42 | Mar 2023 | 42 |
Oct 2023 45 | Oct 2023 | 45 |
Feb 2024 47 | Feb 2024 | 47 |
May 2024 45 | May 2024 | 45 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Backbase NPS by Gender
Backbase's NPS was rated 20 by Male customers on Comparably.
Male
20
Backbase's NPS was rated 20 by Male customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Female
N/A
Backbase's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Backbase NPS by Age
Backbase's NPS was rated 50 points by customers ages 41-45 on Comparably.
Backbase NPS by Usage
Backbase's NPS was rated the highest by customers who have used Backbase's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
Backbase Customer Reviews
Out of the 2 Backbase customer reviews 2 were positive and 0 were constructive. Backbase customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Backbase Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Backbase users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Backbase Customer Loyalty Score by Gender
Backbase's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Backbase.
Male
100%
Yes
Female
N/A
Yes
Backbase Customer Loyalty Score by Age
Backbase's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Backbase.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
Backbase Customer Loyalty Score by Usage
Backbase's Customer Loyalty score was rated 100% by customers who have used Backbase's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Backbase Customer Loyalty Score by Industry
Backbase's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Backbase Product Quality
4/5
Backbase has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Backbase's overall Product Quality score rated by its users and customers.
Backbase Product Information
Backbase serves markets in the United States. Backbase supports Web devices and offers products for medium and large sized businesses.
Backbase’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Backbase's product the highest.
- Website
- http://www.backbase.com
- Company Size
- 501-1,000 Employees
Industry
Banking and Financial Services
Languages Supported
English
Product Type
Online Banking Software
Mobile Banking Software
Quick Insights into Backbase Product Quality
Backbase's Product Quality score was rated highest by customers who have used Backbase's products/services for 2 to 5 Years, and rated lowest by customers who have used Backbase's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Backbase's Product Quality.
Ranked Backbase Product Quality the Highest
Ranked Backbase Product Quality the Lowest
Backbase Product Quality Score by Gender
Backbase's Product Quality score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Backbase.
Male
4.4/5
Female
N/A
Backbase Product Quality Score by Age
Backbase's Product Quality score was rated 4.5 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Backbase.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.5 | 41-45 | 4.5 |
Backbase Product Quality Score by Usage
Backbase's Product Quality score was rated the highest by customers who have used Backbase's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Backbase Product Quality Score by Industry
Backbase's Product Quality score was rated 4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Backbase Pricing
Backbase ROI & Value For Money
4.3/5
Backbase has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Backbase's overall ROI score rated by its users and customers.
Backbase Pricing Plans
Backbase has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Backbase?
Medium Businesses
Large Enterprises
Quick Insights into Backbase ROI
Backbase's ROI score was rated highest by customers who have used Backbase's products/services for 1 to 2 Years, and rated lowest by customers who have used Backbase's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Backbase's ROI score.
Ranked Backbase ROI the Highest
Ranked Backbase ROI the Lowest
Backbase ROI Score by Gender
Backbase's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Backbase.
Male
4.3/5
Female
N/A
Backbase ROI Score by Age
Backbase's ROI score was rated 4.5 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Backbase.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.5 | 41-45 | 4.5 |
Backbase ROI Score by Usage
Backbase's ROI score was rated the highest by customers who have used Backbase's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Backbase ROI Score by Industry
Backbase's ROI score was rated 4.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Backbase Customer Satisfaction (CSAT)
Backbase Customer Satisfaction (CSAT) Score
89 / 100
Backbase has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Backbase Customer Satisfaction
Backbase's Customer Satisfaction score was rated highest by customers who have used Backbase's products/services for 1 to 2 Years, and rated lowest by customers who have used Backbase's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Backbase's Customer Satisfaction.
Ranked Backbase Customer Satisfaction the Highest
Ranked Backbase Customer Satisfaction the Lowest
Backbase Customer Satisfaction Score by Gender
Backbase's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Backbase.
100 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Backbase Customer Satisfaction Score by Age
Backbase's Customer Satisfaction score was rated 100 points by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Backbase.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 100% |
Backbase Customer Satisfaction Score by Usage
Backbase's Customer Satisfaction score was rated 100 points by customers who have used Backbase's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Backbase Customer Satisfaction Score by Industry
Backbase's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Tech",
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}Backbase Customer Service
4.3/5
Backbase has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Backbase's overall Customer Service score rated by its users and customers.
About Backbase's Customer Service
Address
10 10th Street,, Suite 325, Atlanta, GA 30309
Website
http://www.backbase.com
Phone Number
8668008996
Quick Insights into Backbase Customer Service
Backbase's Customer Service score was rated highest by customers who have used Backbase's products/services for 1 to 2 Years, and rated lowest by customers who have used Backbase's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Backbase's Customer Service score.
Ranked Backbase Customer Service the Highest
Ranked Backbase Customer Service the Lowest
Backbase Customer Service Score by Gender
Backbase's Customer Service score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Backbase.
Male
4.3/5
Female
N/A
Backbase Customer Service Score by Age
Backbase's Customer Service score was rated 4.5 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Backbase.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.5 | 41-45 | 4.5 |
Backbase Customer Service Score by Usage
Backbase's Customer Service score was rated the highest by customers who have used Backbase's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Backbase Customer Service Score by Industry
Backbase's Customer Service score was rated 4.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Backbase as an Employer
3.4/5
Backbase has a 3.4/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Backbase scored a 46 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Backbase would recommend the brand to a friend. ENPS measures how likely Backbase employees would recommend working at Backbase to a friend.
Net Promoter Score
46
NPS Score
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 30% | Promoters |
|---|---|
| 27% | Passive |
| 43% | Detractors |
