46
NPS
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Baker & McKenzie
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About Baker & McKenzie's Brand
Baker & McKenzie is a business law firm that offers legal advisory services in diverse categories.
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Baker & McKenzie CMO
Baker & McKenzie NPS
Baker & McKenzie's Net Promoter Score (NPS) is a 46 with 65% Promoters, 16% Passives, and 19% Detractors. Net Promoter Score tracks whether Baker & McKenzie's customers would recommend using the product based on a scale of -100 to 100.
Baker & McKenzie Overall NPS
| 65% | Promoters |
|---|---|
| 16% | Passives |
| 19% | Detractors |
Baker & McKenzie NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 67 | May 2022 | 67 |
Jun 2022 68 | Jun 2022 | 68 |
Jul 2022 60 | Jul 2022 | 60 |
Aug 2022 63 | Aug 2022 | 63 |
Sep 2022 64 | Sep 2022 | 64 |
Nov 2022 66 | Nov 2022 | 66 |
Feb 2023 57 | Feb 2023 | 57 |
Jul 2023 50 | Jul 2023 | 50 |
Jan 2024 44 | Jan 2024 | 44 |
Apr 2024 45 | Apr 2024 | 45 |
Oct 2024 48 | Oct 2024 | 48 |
Nov 2025 46 | Nov 2025 | 46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baker & McKenzie NPS by Gender
Baker & McKenzie's NPS was rated 49 by Male customers on Comparably.
Male
49
Baker & McKenzie's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
N/A
Baker & McKenzie's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Baker & McKenzie NPS by Usage
Baker & McKenzie's NPS was rated 25 points by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
Baker & McKenzie Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Baker & McKenzie users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Baker & McKenzie Customer Loyalty Score by Gender
Baker & McKenzie's Customer Loyalty score was rated 85 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Baker & McKenzie.
Male
85%
Yes
Female
N/A
Yes
Baker & McKenzie Customer Loyalty Score by Usage
Baker & McKenzie's Customer Loyalty score was rated 78% by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Baker & McKenzie Product Quality
4.2/5
Baker & McKenzie has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Baker & McKenzie Product Information
Baker & McKenzie’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Government & Legal
Quick Insights into Baker & McKenzie Product Quality
Baker & McKenzie's Product Quality score was rated highest by Male customers.
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Ranked Baker & McKenzie Product Quality the Highest
Baker & McKenzie Product Quality Score by Gender
Baker & McKenzie's Product Quality score was rated 4.8 by Male customers on Comparably.
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Male
4.8/5
Female
N/A
Baker & McKenzie Product Quality Score by Usage
Baker & McKenzie's Product Quality score was rated 4.7 stars by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
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Baker & McKenzie Pricing
Baker & McKenzie ROI & Value For Money
3.9/5
Baker & McKenzie has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Baker & McKenzie ROI
Baker & McKenzie's ROI score was rated highest by Male customers.
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Ranked Baker & McKenzie ROI the Highest
Baker & McKenzie ROI Score by Gender
Baker & McKenzie's ROI score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Baker & McKenzie ROI Score by Usage
Baker & McKenzie's ROI score was rated 3.2 stars by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
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Baker & McKenzie Customer Satisfaction (CSAT)
Baker & McKenzie Customer Satisfaction (CSAT) Score
85 / 100
Baker & McKenzie has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Baker & McKenzie Customer Satisfaction
Baker & McKenzie's Customer Satisfaction score was rated highest by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
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Ranked Baker & McKenzie Customer Satisfaction the Highest
Baker & McKenzie Customer Satisfaction Score by Gender
Baker & McKenzie's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Baker & McKenzie.
100 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Baker & McKenzie Customer Satisfaction Score by Usage
Baker & McKenzie's Customer Satisfaction score was rated 100 points by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Baker & McKenzie Customer Service
4.1/5
Baker & McKenzie has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Baker & McKenzie's Customer Service
Address
Chicago, IL
Website
http://www.bakermckenzie.com/
Quick Insights into Baker & McKenzie Customer Service
Baker & McKenzie's Customer Service score was rated highest by Male customers.
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Ranked Baker & McKenzie Customer Service the Highest
Baker & McKenzie Customer Service Score by Gender
Baker & McKenzie's Customer Service score was rated 4.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Baker & McKenzie.
Male
4.1/5
Female
N/A
Baker & McKenzie Customer Service Score by Usage
Baker & McKenzie's Customer Service score was rated 3.9 stars by customers who have used Baker & McKenzie's products/services for 1 to 2 Years.
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Baker & McKenzie as an Employer
Consumer vs. Employees
Baker & McKenzie scored a 46 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Baker & McKenzie would recommend the brand to a friend. ENPS measures how likely Baker & McKenzie employees would recommend working at Baker & McKenzie to a friend.
Net Promoter Score
46
NPS Score
| 65% | Promoters |
|---|---|
| 16% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 36% | Promoters |
|---|---|
| 11% | Passive |
| 53% | Detractors |
