73
NPS
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Banco Itau
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About Banco Itau's Brand
Banco Ita was the former Brazilian bank que merged with Unibanco on November 4, 2008, to form Ita Unibanco.
Brand at a Glance
83%
Customer Loyalty
4.3/5
Product Quality
4.4/5
Pricing
4.4/5
Customer Service
Banco Itau NPS
Banco Itau's Net Promoter Score (NPS) is a 73 with 82% Promoters, 9% Passives, and 9% Detractors. Net Promoter Score tracks whether Banco Itau's customers would recommend using the product based on a scale of -100 to 100.
Banco Itau Overall NPS
| 82% | Promoters |
|---|---|
| 9% | Passives |
| 9% | Detractors |
Banco Itau NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 70 | Oct 2022 | 70 |
Dec 2022 72 | Dec 2022 | 72 |
Apr 2023 76 | Apr 2023 | 76 |
Oct 2023 78 | Oct 2023 | 78 |
Dec 2023 79 | Dec 2023 | 79 |
Feb 2024 81 | Feb 2024 | 81 |
Apr 2024 82 | Apr 2024 | 82 |
Sep 2024 82 | Sep 2024 | 82 |
Feb 2025 70 | Feb 2025 | 70 |
Mar 2025 70 | Mar 2025 | 70 |
Aug 2025 72 | Aug 2025 | 72 |
Nov 2025 73 | Nov 2025 | 73 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Banco Itau NPS by Gender
Female customers rated Banco Itau's NPS 25 points higher than Male customers.
Male
75
Banco Itau's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
100
Banco Itau's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Banco Itau NPS by Age
Banco Itau's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Banco Itau NPS by Usage
Banco Itau's NPS was rated 100 points by customers who have used Banco Itau's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
Banco Itau Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Banco Itau users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Banco Itau Customer Loyalty Score by Gender
Female customers rated Banco Itau's Customer Loyalty score 45% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Banco Itau.
Male
55%
Yes
Female
100%
Yes
Banco Itau Customer Loyalty Score by Age
Banco Itau's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Banco Itau.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 55% | 26-30 | 55% |
Banco Itau Customer Loyalty Score by Usage
Banco Itau's Customer Loyalty score was rated 78% by customers who have used Banco Itau's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Banco Itau Customer Loyalty Score by Industry
Banco Itau's Customer Loyalty score was rated 70% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Banco Itau Product Quality
4.3/5
Banco Itau has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Banco Itau Product Information
Banco Itau’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Banco Itau's product the highest.
- Website
- https://www.itau.com.br/
- Company Size
- 10,000+ Employees
Quick Insights into Banco Itau Product Quality
Banco Itau's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Banco Itau Product Quality the Highest
Ranked Banco Itau Product Quality the Lowest
Banco Itau Product Quality Score by Gender
Female customers rated Banco Itau's Product Quality score 0.7 stars higher than Male customers.
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Male
4.1/5
Female
4.8/5
Banco Itau Product Quality Score by Age
Banco Itau's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Banco Itau.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
Banco Itau Product Quality Score by Usage
Banco Itau's Product Quality score was rated 4.5 stars by customers who have used Banco Itau's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Banco Itau Product Quality Score by Industry
Banco Itau's Product Quality score was rated 4.3 stars by Accounting industry customers.
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Banco Itau Pricing
Banco Itau ROI & Value For Money
4.4/5
Banco Itau has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Banco Itau's overall ROI score rated by its users and customers.
Banco Itau Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Banco Itau ROI
Banco Itau's ROI score was rated highest by customers who have used Banco Itau's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked Banco Itau ROI the Highest
Ranked Banco Itau ROI the Lowest
Banco Itau ROI Score by Gender
Female customers rated Banco Itau's ROI score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Banco Itau.
Male
4.5/5
Female
4.8/5
Banco Itau ROI Score by Age
Banco Itau's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Banco Itau.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.5 | 26-30 | 4.5 |
Banco Itau ROI Score by Usage
Banco Itau's ROI score was rated 4.9 stars by customers who have used Banco Itau's products/services for Less than 1 Year.
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Banco Itau ROI Score by Industry
Banco Itau's ROI score was rated 4.8 stars by Accounting industry customers.
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Banco Itau Customer Satisfaction (CSAT)
Banco Itau Customer Satisfaction (CSAT) Score
80 / 100
Banco Itau has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Banco Itau Customer Satisfaction
Banco Itau's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Banco Itau Customer Satisfaction the Highest
Ranked Banco Itau Customer Satisfaction the Lowest
Banco Itau Customer Satisfaction Score by Gender
Male customers rated Banco Itau's Customer Satisfaction score 75 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Banco Itau.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 50% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Banco Itau Customer Satisfaction Score by Age
Banco Itau's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Banco Itau.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
Banco Itau Customer Satisfaction Score by Usage
Banco Itau's Customer Satisfaction score was rated 50 points by customers who have used Banco Itau's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Banco Itau Customer Satisfaction Score by Industry
Banco Itau's Customer Satisfaction score was rated 67 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Accounting",
"groupId": 495,
"score": 67,
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}Banco Itau Customer Service
4.4/5
Banco Itau has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Banco Itau's overall Customer Service score rated by its users and customers.
About Banco Itau's Customer Service
Website
https://www.itau.com.br/
Phone Number
55-11-2794-3547
Quick Insights into Banco Itau Customer Service
Banco Itau's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Banco Itau's Customer Service score.
Ranked Banco Itau Customer Service the Highest
Ranked Banco Itau Customer Service the Lowest
Banco Itau Customer Service Score by Gender
Female customers rated Banco Itau's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Banco Itau.
Male
4.5/5
Female
4.9/5
Banco Itau Customer Service Score by Age
Banco Itau's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Banco Itau.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.5 | 26-30 | 4.5 |
Banco Itau Customer Service Score by Usage
Banco Itau's Customer Service score was rated 4.9 stars by customers who have used Banco Itau's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Banco Itau Customer Service Score by Industry
Banco Itau's Customer Service score was rated 4.8 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Banco Itau as an Employer
4.6/5
Banco Itau has a 4.6/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Banco Itau scored a 73 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Banco Itau would recommend the brand to a friend. ENPS measures how likely Banco Itau employees would recommend working at Banco Itau to a friend.
Net Promoter Score
73
NPS Score
| 82% | Promoters |
|---|---|
| 9% | Passive |
| 9% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 28% | Promoters |
|---|---|
| 29% | Passive |
| 43% | Detractors |
