BART NPS & Customer Reviews | Comparably
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BART
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About BART's Brand

As early as 1911, visionaries considered a ""Jules Verne"" concept of building an underwater tube across San Francisco Bay.

Brand at a Glance

67%
Customer Loyalty
2.2/5
Product Quality
2.1/5
Pricing
2.1/5
Customer Service

BART NPS

BART's Net Promoter Score (NPS) is a -46 with 20% Promoters, 14% Passives, and 66% Detractors. Net Promoter Score tracks whether BART's customers would recommend using the product based on a scale of -100 to 100.

BART Overall NPS

-46
NPS
20%Promoters
14%Passives
66%Detractors
BART Overall NPS

BART NPS Trend

-100
-50
0
50
100
Aug 2023
-71
Aug 2023-71
Sep 2023
-69
Sep 2023-69
Oct 2023
-72
Oct 2023-72
Nov 2023
-69
Nov 2023-69
Feb 2024
-64
Feb 2024-64
Apr 2024
-61
Apr 2024-61
Nov 2024
-55
Nov 2024-55
Jan 2025
-52
Jan 2025-52
Mar 2025
-48
Mar 2025-48
Sep 2025
-51
Sep 2025-51
Dec 2025
-47
Dec 2025-47
Feb 2026
-46
Feb 2026-46

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BART NPS by Gender

Male customers rated BART's NPS 32 points higher than Female customers.

Male

-28

BART's NPS was rated -28 by Male customers on Comparably.

27%
Promoters
18%
Passives
55%
Detractors

Female

-60

BART's NPS was rated -60 by Female customers on Comparably.

20%
Promoters
0%
Passives
80%
Detractors

BART NPS by Ethnicity

BART's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-66
Caucasian-66
Other
-60
Other-60

BART NPS by Age

BART's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
12%
Passives
0%
Detractors
88%
36-4012%0%88%
Promoters
50%
Passives
17%
Detractors
33%
66+50%17%33%

BART NPS by Usage

BART's NPS was rated the highest by customers who have used BART's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
-63
5 to 10 Years-63
Over 10 Years
-32
Over 10 Years-32

BART Customer Reviews

Out of the 3 BART customer reviews 2 were positive and 1 was constructive. BART customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Bart is very convenient and is well run. It's nice to ride without the headache of the commute traffic that we all experience at one time or another in the Bay Area. I'm very happy with the service and I hope it continues to expand around the Bay Area as well. Thank you for your great service.
What do you value most about this brand?
That I feel safer on the trains than I have before.
What can this brand most improve?
Passenger safety to start with

BART Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of BART users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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67
67%
33
33%
BART Customer Loyalty

BART Customer Loyalty Score by Gender

Male customers rated BART's Customer Loyalty score 11% higher than Female customers.

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Male
75%
Yes
Female
64%
Yes

BART Customer Loyalty Score by Ethnicity

BART's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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70
out of 100
Caucasian
64
out of 100
Other

BART Customer Loyalty Score by Age

BART's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
36-40
66%
36-4066%
66+
85%
66+85%

BART Customer Loyalty Score by Usage

BART's Customer Loyalty score was rated the highest by customers who have used BART's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
66%
Over 10 Years
65%

BART Product Quality

2.2/5

BART has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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BART Product Information

BART’s product quality score is a 2.2 out of 5 as rated by its users and customers.

Industry

Tech
Travel

Quick Insights into BART Product Quality

BART's Product Quality score was rated highest by customers ages 66+, and rated lowest by Other customers.

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Ranked BART Product Quality the Highest

66+
3.1
Male
2.6
Over 10 Years
2.2

Ranked BART Product Quality the Lowest

5 to 10 Years
2
Female
1.6
Other
1.5

BART Product Quality Score by Gender

Male customers rated BART's Product Quality score 1 stars higher than Female customers.

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Male

2.6/5

Female

1.6/5

BART Product Quality Score by Ethnicity

BART's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
1.5
Other1.5

BART Product Quality Score by Age

BART's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
36-40
2
36-402
66+
3.1
66+3.1

BART Product Quality Score by Usage

BART's Product Quality score was rated the highest by customers who have used BART's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
2
Over 10 Years
2.2

BART Pricing

BART ROI & Value For Money

2.1/5

BART has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.

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Quick Insights into BART ROI

BART's ROI score was rated highest by customers ages 66+, and rated lowest by Other customers.

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Ranked BART ROI the Highest

66+
3.7
Male
2.5
Over 10 Years
2.5

Ranked BART ROI the Lowest

Female
2
36-40
1.7
Other
1.5

BART ROI Score by Gender

Male customers rated BART's ROI score 0.5 stars higher than Female customers.

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Male

2.5/5

Female

2/5

BART ROI Score by Ethnicity

BART's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BART.
0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Other
1.5
Other1.5

BART ROI Score by Age

BART's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
36-40
1.7
36-401.7
66+
3.7
66+3.7

BART ROI Score by Usage

BART's ROI score was rated the highest by customers who have used BART's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
2
Over 10 Years
2.5

BART Customer Satisfaction (CSAT)

BART Customer Satisfaction (CSAT) Score

30 / 100

BART has an overall Customer Satisfaction score of 30 rated by its users and customers.

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Very Satisfied16%
Satisfied14%
Neither Satisfied nor Dissatisfied16%
Dissatisfied19%
Very Dissatisfied35%
Very Satisfied
16%
Satisfied
14%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
19%
Very Dissatisfied
35%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BART Customer Satisfaction

BART's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by Female customers.

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Ranked BART Customer Satisfaction the Highest

66+
50%
Male
33%
Over 10 Years
33%

Ranked BART Customer Satisfaction the Lowest

36-40
25%
5 to 10 Years
20%
Female
20%

BART Customer Satisfaction Score by Gender

Male customers rated BART's Customer Satisfaction score 13 points higher than Female customers.

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33 / 100
Male
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
11%
Very Dissatisfied
33%
20 / 100
Female
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
60%

BART Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BART's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied50%
Dissatisfied17%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
17%
Very Dissatisfied
33%

BART Customer Satisfaction Score by Age

BART's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
36-40 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
24%
Very Dissatisfied
38%
36-4025%
66+ CSAT Score
50%
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
66+50%

BART Customer Satisfaction Score by Usage

BART's Customer Satisfaction score was rated the highest by customers who have used BART's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
20
Over 10 Years
33

BART Customer Service

2.1/5

BART has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About BART's Customer Service

Address

P.O. Box 12688, Oakland, CA


Website

http://www.bart.gov/


Phone Number

(510) 465-2278

Quick Insights into BART Customer Service

BART's Customer Service score was rated highest by customers ages 66+, and rated lowest by Other customers.

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Ranked BART Customer Service the Highest

66+
3.3
Male
2.6
Over 10 Years
2.2

Ranked BART Customer Service the Lowest

36-40
1.5
Female
1.5
Other
1.5

BART Customer Service Score by Gender

Male customers rated BART's Customer Service score 1.1 stars higher than Female customers.

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Male

2.6/5

Female

1.5/5

BART Customer Service Score by Ethnicity

BART's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BART.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Other
1.5
Other1.5

BART Customer Service Score by Age

BART's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BART.
0
20
40
60
80
100
36-40
1.5
36-401.5
66+
3.3
66+3.3

BART Customer Service Score by Usage

BART's Customer Service score was rated the highest by customers who have used BART's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
1.9
Over 10 Years
2.2

BART as an Employer

2.7/5

BART has a 2.7/5 stars for its overall company culture rated by their employees

  BART CEO
bottom
10%
CEO of BART

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BART scored a -46 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of BART would recommend the brand to a friend. ENPS measures how likely BART employees would recommend working at BART to a friend.

Net Promoter Score

-46
NPS Score
20%Promoters
14%Passive
66%Detractors

Employee Net Promoter Score

-35
eNPS Score
29%Promoters
7%Passive
64%Detractors

Global Ranking Snapshot

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