10
NPS
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Baxter-International
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About Baxter-International's Brand
Brand at a Glance
87%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Baxter-International NPS
Baxter-International's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Baxter-International's customers would recommend using the product based on a scale of -100 to 100.
Baxter-International Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Baxter-International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 100 | Sep 2020 | 100 |
Sep 2022 0 | Sep 2022 | 0 |
Mar 2023 -33 | Mar 2023 | -33 |
Jun 2023 -50 | Jun 2023 | -50 |
Feb 2024 -60 | Feb 2024 | -60 |
Sep 2024 -33 | Sep 2024 | -33 |
Dec 2024 0 | Dec 2024 | 0 |
Feb 2025 11 | Feb 2025 | 11 |
Oct 2025 10 | Oct 2025 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baxter-International Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Baxter-International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Baxter-International Product Quality
3.3/5
Baxter-International has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Baxter-International Product Information
Baxter-International’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://www.baxter.com/
- Company Size
- 10,000+ Employees
Baxter-International Pricing
Baxter-International ROI & Value For Money
3.4/5
Baxter-International has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Baxter-International Customer Satisfaction (CSAT)
Baxter-International Customer Satisfaction (CSAT) Score
75 / 100
Baxter-International has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Baxter-International Customer Service
3.7/5
Baxter-International has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Baxter-International's Customer Service
Website
https://www.baxter.com/
Baxter-International as an Employer
Consumer vs. Employees
Baxter-International scored a 10 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Baxter-International would recommend the brand to a friend. ENPS measures how likely Baxter-International employees would recommend working at Baxter-International to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 10% | Promoters |
|---|---|
| 50% | Passive |
| 40% | Detractors |
