33
NPS
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Beam Suntory
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About Beam Suntory's Brand
Beam Suntory is the third largest premium spirits company in the world, the leading spirits company in Japan and the largest U.S.
Brand at a Glance
83%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4/5
Customer Service
Beam Suntory NPS
Beam Suntory's Net Promoter Score (NPS) is a 33 with 57% Promoters, 19% Passives, and 24% Detractors. Net Promoter Score tracks whether Beam Suntory's customers would recommend using the product based on a scale of -100 to 100.
Beam Suntory Overall NPS
| 57% | Promoters |
|---|---|
| 19% | Passives |
| 24% | Detractors |
Beam Suntory NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 34 | Nov 2023 | 34 |
Dec 2023 36 | Dec 2023 | 36 |
Jan 2024 36 | Jan 2024 | 36 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 34 | Mar 2024 | 34 |
Apr 2024 34 | Apr 2024 | 34 |
Aug 2024 34 | Aug 2024 | 34 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 33 | Oct 2024 | 33 |
Nov 2024 35 | Nov 2024 | 35 |
Dec 2024 34 | Dec 2024 | 34 |
Mar 2025 34 | Mar 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Beam Suntory NPS by Gender
Male customers rated Beam Suntory's NPS 11 points higher than Female customers.
Male
50
Beam Suntory's NPS was rated 50 by Male customers on Comparably.
61%
Promoters
28%
Passives
11%
Detractors
Female
39
Beam Suntory's NPS was rated 39 by Female customers on Comparably.
54%
Promoters
31%
Passives
15%
Detractors
Beam Suntory NPS by Ethnicity
Beam Suntory's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 71 | Other | 71 |
Beam Suntory NPS by Age
Beam Suntory's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Beam Suntory NPS by Usage
Beam Suntory's NPS was rated the highest by customers who have used Beam Suntory's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 67 | Over 10 Years | 67 |
Beam Suntory Customer Reviews
Out of the 9 Beam Suntory customer reviews 8 were positive and 1 was constructive. Beam Suntory customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Beam Suntory Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Beam Suntory users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Beam Suntory Customer Loyalty Score by Gender
Male customers rated Beam Suntory's Customer Loyalty score 25% higher than Female customers.
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Male
90%
Yes
Female
65%
Yes
Beam Suntory Customer Loyalty Score by Ethnicity
Beam Suntory's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Beam Suntory.
78
out of 100
Caucasian
100
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
87
out of 100
Other
Beam Suntory Customer Loyalty Score by Age
Beam Suntory's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Beam Suntory.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 70% | 26-30 | 70% |
31-35 64% | 31-35 | 64% |
36-40 87% | 36-40 | 87% |
41-45 70% | 41-45 | 70% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
Beam Suntory Customer Loyalty Score by Usage
Beam Suntory's Customer Loyalty score was rated the highest by customers who have used Beam Suntory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Beam Suntory Customer Loyalty Score by Industry
Beam Suntory's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Beam Suntory Product Quality
4.3/5
Beam Suntory has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Beam Suntory Product Information
Beam Suntory’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Beam Suntory's product the highest. Reviewers from the Accounting industry rated Beam Suntory the lowest at 3.5.
- Website
- http://www.beamsuntory.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Beam Suntory Product Quality
Beam Suntory's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Accounting industry.
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Ranked Beam Suntory Product Quality the Highest
Ranked Beam Suntory Product Quality the Lowest
Beam Suntory Product Quality Score by Gender
Male customers rated Beam Suntory's Product Quality score 0.5 stars higher than Female customers.
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Male
4.7/5
Female
4.2/5
Beam Suntory Product Quality Score by Ethnicity
Beam Suntory's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Beam Suntory.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.7 | Other | 4.7 |
Beam Suntory Product Quality Score by Age
Beam Suntory's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Beam Suntory.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.1 | 56-60 | 4.1 |
Beam Suntory Product Quality Score by Usage
Beam Suntory's Product Quality score was rated the highest by customers who have used Beam Suntory's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Beam Suntory Product Quality Score by Industry
Beam Suntory's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Accounting industry customers.
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Beam Suntory Pricing
Beam Suntory ROI & Value For Money
4/5
Beam Suntory has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Beam Suntory Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Accounting industry think that they had the lowest ROI from Beam Suntory.
Quick Insights into Beam Suntory ROI
Beam Suntory's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.
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Ranked Beam Suntory ROI the Highest
Ranked Beam Suntory ROI the Lowest
Beam Suntory ROI Score by Gender
Male customers rated Beam Suntory's ROI score 0.4 stars higher than Female customers.
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Male
4.3/5
Female
3.9/5
Beam Suntory ROI Score by Ethnicity
Beam Suntory's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Beam Suntory.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.3 | Other | 4.3 |
Beam Suntory ROI Score by Age
Beam Suntory's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Beam Suntory.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.3 | 56-60 | 3.3 |
Beam Suntory ROI Score by Usage
Beam Suntory's ROI score was rated the highest by customers who have used Beam Suntory's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Beam Suntory ROI Score by Industry
Beam Suntory's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Tech industry customers.
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Beam Suntory Customer Satisfaction (CSAT)
Beam Suntory Customer Satisfaction (CSAT) Score
88 / 100
Beam Suntory has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
58%
Satisfied
30%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
1%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Beam Suntory Customer Satisfaction
Beam Suntory's Customer Satisfaction score was rated highest by customers who have used Beam Suntory's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked Beam Suntory Customer Satisfaction the Highest
Ranked Beam Suntory Customer Satisfaction the Lowest
Beam Suntory Customer Satisfaction Score by Gender
Male customers rated Beam Suntory's Customer Satisfaction score 4 points higher than Female customers.
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93 / 100
MaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
89 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Beam Suntory Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Beam Suntory's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Beam Suntory's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Beam Suntory's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Beam Suntory's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Beam Suntory Customer Satisfaction Score by Age
Beam Suntory's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Beam Suntory.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 67% |
Beam Suntory Customer Satisfaction Score by Usage
Beam Suntory's Customer Satisfaction score was rated the highest by customers who have used Beam Suntory's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Beam Suntory Customer Satisfaction Score by Industry
Beam Suntory's Customer Satisfaction score was rated 100 points by both Arts and Entertainment and Consumer Goods industry customers.
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"groupId": 502,
"score": 100,
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}Beam Suntory Customer Service
4/5
Beam Suntory has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Beam Suntory's Customer Service
Address
Deerfield, IL
Website
http://www.beamsuntory.com/
Phone Number
847-948-8888
Quick Insights into Beam Suntory Customer Service
Beam Suntory's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.
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Ranked Beam Suntory Customer Service the Highest
Ranked Beam Suntory Customer Service the Lowest
Beam Suntory Customer Service Score by Gender
Male customers rated Beam Suntory's Customer Service score 0.4 stars higher than Female customers.
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Male
4.4/5
Female
4/5
Beam Suntory Customer Service Score by Ethnicity
Beam Suntory's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Beam Suntory.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.3 | Other | 4.3 |
Beam Suntory Customer Service Score by Age
Beam Suntory's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Beam Suntory.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.8 | 56-60 | 3.8 |
Beam Suntory Customer Service Score by Usage
Beam Suntory's Customer Service score was rated the highest by customers who have used Beam Suntory's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Beam Suntory Customer Service Score by Industry
Beam Suntory's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Arts and Entertainment industry customers.
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Beam Suntory as an Employer
4.5/5
Beam Suntory has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Beam Suntory scored a 33 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Beam Suntory would recommend the brand to a friend. ENPS measures how likely Beam Suntory employees would recommend working at Beam Suntory to a friend.
Net Promoter Score
33
NPS Score
| 57% | Promoters |
|---|---|
| 19% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 59% | Promoters |
|---|---|
| 21% | Passive |
| 20% | Detractors |
