Bell Canada NPS & Customer Reviews | Comparably
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About Bell Canada's Brand

Brand at a Glance

74%
Customer Loyalty
2.7/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service

Bell Canada NPS

Bell Canada's Net Promoter Score (NPS) is a -29 with 27% Promoters, 17% Passives, and 56% Detractors. Net Promoter Score tracks whether Bell Canada's customers would recommend using the product based on a scale of -100 to 100.

Bell Canada Overall NPS

-29
NPS
27%Promoters
17%Passives
56%Detractors
Bell Canada Overall NPS

Bell Canada NPS Trend

-100
-50
0
50
100
Aug 2024
-27
Aug 2024-27
Sep 2024
-27
Sep 2024-27
Oct 2024
-27
Oct 2024-27
Nov 2024
-28
Nov 2024-28
Jan 2025
-28
Jan 2025-28
Mar 2025
-29
Mar 2025-29
Jun 2025
-28
Jun 2025-28
Jul 2025
-28
Jul 2025-28
Aug 2025
-30
Aug 2025-30
Sep 2025
-30
Sep 2025-30
Nov 2025
-28
Nov 2025-28
Jan 2026
-30
Jan 2026-30

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bell Canada NPS by Gender

Female customers rated Bell Canada's NPS 1 points higher than Male customers.

Male

-51

Bell Canada's NPS was rated -51 by Male customers on Comparably.

16%
Promoters
17%
Passives
67%
Detractors

Female

-50

Bell Canada's NPS was rated -50 by Female customers on Comparably.

21%
Promoters
8%
Passives
71%
Detractors

Bell Canada NPS by Ethnicity

Bell Canada's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-68
Caucasian-68
Asian or Pacific Islander
0
Asian or Pacific Islander0
Other
-78
Other-78

Bell Canada NPS by Age

Bell Canada's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
29%
Passives
14%
Detractors
57%
26-3029%14%57%
Promoters
20%
Passives
60%
Detractors
20%
31-3520%60%20%
Promoters
8%
Passives
17%
Detractors
75%
66+8%17%75%

Bell Canada NPS by Usage

Bell Canada's NPS was rated the highest by customers who have used Bell Canada's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-17
1 to 2 Years-17
2 to 5 Years
-23
2 to 5 Years-23
5 to 10 Years
-51
5 to 10 Years-51
Over 10 Years
-70
Over 10 Years-70

Bell Canada Customer Reviews

Out of the 9 Bell Canada customer reviews 1 was positive and 8 were constructive. Bell Canada customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
customer service oriented solutions to their overpriced inadequate product offerings
What can this brand most improve?
Everything along with tech and cloud
What can this brand most improve?
the treatment of their employees
What do you value most about this brand?
Loyalty programs and customer service
What can this brand most improve?
Mobile phone offerings should be cheaper

Bell Canada Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Bell Canada users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Bell Canada Customer Loyalty

Bell Canada Customer Loyalty Score by Gender

Male customers rated Bell Canada's Customer Loyalty score 18% higher than Female customers.

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Male
79%
Yes
Female
61%
Yes

Bell Canada Customer Loyalty Score by Ethnicity

Bell Canada's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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75
out of 100
Caucasian
74
out of 100
Asian or Pacific Islander
70
out of 100
Other

Bell Canada Customer Loyalty Score by Age

Bell Canada's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
26-30
36%
26-3036%
31-35
64%
31-3564%
66+
78%
66+78%

Bell Canada Customer Loyalty Score by Usage

Bell Canada's Customer Loyalty score was rated the highest by customers who have used Bell Canada's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
40%
2 to 5 Years
90%
5 to 10 Years
85%
Over 10 Years
82%

Bell Canada Customer Loyalty Score by Industry

Bell Canada's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
92%
Accounting
64%
Healthcare, Hospitals and Medicine
64%

Bell Canada Product Quality

2.7/5

Bell Canada has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Bell Canada Product Information

Bell Canada’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Bell Canada's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Bell Canada the lowest at 1.5.

Quick Insights into Bell Canada Product Quality

Bell Canada's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Bell Canada Product Quality the Highest

Asian or Pacific Islander
3.7
31-35
3.4
1 to 2 Years
3.3

Ranked Bell Canada Product Quality the Lowest

66+
1.9
Over 10 Years
1.9
Healthcare, Hospitals and Medicine
1.5

Bell Canada Product Quality Score by Gender

Male customers rated Bell Canada's Product Quality score 0.8 stars higher than Female customers.

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Male

2.8/5

Female

2/5

Bell Canada Product Quality Score by Ethnicity

Bell Canada's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7
Other
2.1
Other2.1

Bell Canada Product Quality Score by Age

Bell Canada's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
2.8
26-302.8
31-35
3.4
31-353.4
66+
1.9
66+1.9

Bell Canada Product Quality Score by Usage

Bell Canada's Product Quality score was rated the highest by customers who have used Bell Canada's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
3.3
5 to 10 Years
2.3
Over 10 Years
1.9

Bell Canada Product Quality Score by Industry

Bell Canada's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.3
Accounting
2.9
Healthcare, Hospitals and Medicine
1.5

Bell Canada Pricing

Bell Canada ROI & Value For Money

2.4/5

Bell Canada has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Bell Canada Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Bell Canada.

Quick Insights into Bell Canada ROI

Bell Canada's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Bell Canada's products/services for Over 10 Years.

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Ranked Bell Canada ROI the Highest

Asian or Pacific Islander
4
31-35
3.1
2 to 5 Years
2.9

Ranked Bell Canada ROI the Lowest

Healthcare, Hospitals and Medicine
1.5
Other
1.5
Over 10 Years
1.5

Bell Canada ROI Score by Gender

Male customers rated Bell Canada's ROI score 0.8 stars higher than Female customers.

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Male

2.3/5

Female

1.5/5

Bell Canada ROI Score by Ethnicity

Bell Canada's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
1.5
Other1.5

Bell Canada ROI Score by Age

Bell Canada's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
2.4
26-302.4
31-35
3.1
31-353.1
66+
1.6
66+1.6

Bell Canada ROI Score by Usage

Bell Canada's ROI score was rated the highest by customers who have used Bell Canada's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
2.6
2 to 5 Years
2.9
5 to 10 Years
2
Over 10 Years
1.5

Bell Canada ROI Score by Industry

Bell Canada's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.9
Accounting
2.7
Healthcare, Hospitals and Medicine
1.5

Bell Canada Customer Satisfaction (CSAT)

Bell Canada Customer Satisfaction (CSAT) Score

37 / 100

Bell Canada has an overall Customer Satisfaction score of 37 rated by its users and customers.

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Very Satisfied22%
Satisfied15%
Neither Satisfied nor Dissatisfied14%
Dissatisfied10%
Very Dissatisfied39%
Very Satisfied
22%
Satisfied
15%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
10%
Very Dissatisfied
39%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bell Canada Customer Satisfaction

Bell Canada's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Bell Canada's products/services for Over 10 Years.

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Ranked Bell Canada Customer Satisfaction the Highest

Asian or Pacific Islander
86%
1 to 2 Years
80%
26-30
60%

Ranked Bell Canada Customer Satisfaction the Lowest

Caucasian
9%
66+
8%
Over 10 Years
5%

Bell Canada Customer Satisfaction Score by Gender

Female customers rated Bell Canada's Customer Satisfaction score 4 points higher than Male customers.

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26 / 100
Male
Very Satisfied
7%
Satisfied
19%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
19%
Very Dissatisfied
33%
30 / 100
Female
Very Satisfied
15%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
62%

Bell Canada Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bell Canada's Customer Satisfaction (CSAT) score was rated 9% according to Caucasian users and customers.

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9 / 100
Very Satisfied4%
Satisfied5%
Neither Satisfied nor Dissatisfied10%
Dissatisfied19%
Very Dissatisfied62%
Very Satisfied
4%
Satisfied
5%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
19%
Very Dissatisfied
62%

CSAT according to Asian or Pacific Islander

Bell Canada's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.

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86 / 100
Very Satisfied14%
Satisfied72%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
14%
Satisfied
72%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Bell Canada's Customer Satisfaction (CSAT) score was rated 23% according to Other users and customers.

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23 / 100
Very Satisfied11%
Satisfied12%
Neither Satisfied nor Dissatisfied11%
Dissatisfied22%
Very Dissatisfied44%
Very Satisfied
11%
Satisfied
12%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
22%
Very Dissatisfied
44%

Bell Canada Customer Satisfaction Score by Age

Bell Canada's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30 CSAT Score
60%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
26-3060%
31-35 CSAT Score
40%
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
31-3540%
66+ CSAT Score
8%
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
58%
66+8%

Bell Canada Customer Satisfaction Score by Usage

Bell Canada's Customer Satisfaction score was rated the highest by customers who have used Bell Canada's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
80
2 to 5 Years
42
5 to 10 Years
33
Over 10 Years
5

Bell Canada Customer Satisfaction Score by Industry

Bell Canada's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
45
Accounting
60

Bell Canada Customer Service

2.4/5

Bell Canada has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Bell Canada's Customer Service

Website

http://www.bell.ca

Quick Insights into Bell Canada Customer Service

Bell Canada's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Bell Canada Customer Service the Highest

Asian or Pacific Islander
4.3
2 to 5 Years
3.3
31-35
3.2

Ranked Bell Canada Customer Service the Lowest

66+
1.5
Caucasian
1.5
Healthcare, Hospitals and Medicine
1.5

Bell Canada Customer Service Score by Gender

Male customers rated Bell Canada's Customer Service score 0.7 stars higher than Female customers.

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Male

2.5/5

Female

1.8/5

Bell Canada Customer Service Score by Ethnicity

Bell Canada's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
1.9
Other1.9

Bell Canada Customer Service Score by Age

Bell Canada's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30
2.5
26-302.5
31-35
3.2
31-353.2
66+
1.5
66+1.5

Bell Canada Customer Service Score by Usage

Bell Canada's Customer Service score was rated the highest by customers who have used Bell Canada's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
2.8
2 to 5 Years
3.3
5 to 10 Years
2.1
Over 10 Years
1.6

Bell Canada Customer Service Score by Industry

Bell Canada's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.9
Accounting
3.1
Healthcare, Hospitals and Medicine
1.5

Bell Canada as an Employer

3.1/5

Bell Canada has a 3.1/5 stars for its overall company culture rated by their employees

  Bell Canada CEO
top
50%
CEO of Bell Canada

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bell Canada scored a -29 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Bell Canada would recommend the brand to a friend. ENPS measures how likely Bell Canada employees would recommend working at Bell Canada to a friend.

Net Promoter Score

-29
NPS Score
27%Promoters
17%Passive
56%Detractors

Employee Net Promoter Score

16
eNPS Score
49%Promoters
18%Passive
33%Detractors

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