-76
NPS
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Brand Page
Betfair
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About Betfair's Brand
Betfair is a betting exchange that enables punters to choose their own odds and bet against each other.
Brand at a Glance
65%
Customer Loyalty
2.4/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
Betfair NPS
Betfair's Net Promoter Score (NPS) is a -76 with 12% Promoters, 0% Passives, and 88% Detractors. Net Promoter Score tracks whether Betfair's customers would recommend using the product based on a scale of -100 to 100.
Betfair Overall NPS
| 12% | Promoters |
|---|---|
| 0% | Passives |
| 88% | Detractors |
Betfair NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
Apr 2022 0 | Apr 2022 | 0 |
Sep 2022 -33 | Sep 2022 | -33 |
Feb 2023 -50 | Feb 2023 | -50 |
Mar 2023 -60 | Mar 2023 | -60 |
Apr 2023 -67 | Apr 2023 | -67 |
Oct 2023 -71 | Oct 2023 | -71 |
Mar 2024 -75 | Mar 2024 | -75 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Betfair Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Betfair users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Betfair Product Quality
2.4/5
Betfair has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Betfair's overall Product Quality score rated by its users and customers.
Betfair Product Information
Betfair’s product quality score is a 2.4 out of 5 as rated by its users and customers.
- Website
- http://www.betfair.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Gaming
Real Estate
Betfair Pricing
Betfair ROI & Value For Money
2.5/5
Betfair has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Betfair Customer Satisfaction (CSAT)
Betfair Customer Satisfaction (CSAT) Score
33 / 100
Betfair has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
33%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Betfair Customer Service
2.8/5
Betfair has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Betfair's Customer Service
Address
London, AR
Website
http://www.betfair.com
Phone Number
44 20 8834 8000
Betfair as an Employer
4.1/5
Betfair has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Betfair scored a -76 for Net Promoter Score and a 57 for Employee Net Promoter Score. NPS gauges how likely a customer of Betfair would recommend the brand to a friend. ENPS measures how likely Betfair employees would recommend working at Betfair to a friend.
Net Promoter Score
-76
NPS Score
| 12% | Promoters |
|---|---|
| 0% | Passive |
| 88% | Detractors |
Employee Net Promoter Score
57
eNPS Score
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
