Better World Books NPS & Customer Reviews | Comparably
Brand Page
Better World Books
Marketing or Exec? Claim Your Free Account

About Better World Books' Brand

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $34 million for libraries and literacy, donated over 35 million books, and reused or recycled more than 450 million books.

Brand at a Glance

84%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service

Better World Books NPS

Better World Books's Net Promoter Score (NPS) is a 30 with 59% Promoters, 12% Passives, and 29% Detractors. Net Promoter Score tracks whether Better World Books's customers would recommend using the product based on a scale of -100 to 100.

Better World Books Overall NPS

30
NPS
59%Promoters
12%Passives
29%Detractors
Better World Books Overall NPS

Better World Books NPS Trend

-100
-50
0
50
100
Feb 2021
0
Feb 20210
Apr 2021
20
Apr 202120
Nov 2021
33
Nov 202133
Nov 2022
43
Nov 202243
Jun 2023
44
Jun 202344
Jul 2023
50
Jul 202350
Nov 2023
54
Nov 202354
Feb 2024
41
Feb 202441
Mar 2024
36
Mar 202436
May 2024
39
May 202439
Aug 2024
31
Aug 202431
Apr 2026
28
Apr 202628

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Better World Books NPS by Gender

Better World Books's NPS was rated 49 by Female customers on Comparably.

Female

49

Better World Books's NPS was rated 49 by Female customers on Comparably.

66%
Promoters
17%
Passives
17%
Detractors

Male

N/A

Better World Books's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Better World Books NPS by Ethnicity

Better World Books's NPS was rated 100 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
100
Caucasian100

Better World Books NPS by Age

Better World Books's NPS was rated 34 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
66+67%0%33%

Better World Books NPS by Usage

Better World Books's NPS was rated the highest by customers who have used Better World Books's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
2 to 5 Years
34
2 to 5 Years34
5 to 10 Years
67
5 to 10 Years67

Better World Books Customer Reviews

Out of the 3 Better World Books customer reviews 3 were positive and 0 were constructive. Better World Books customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I always feel like I'm making an impact when purchasing from Better World Books. Quality and price are always the best!
What do you value most about this brand?
donation of books when you purchase books
What do you value most about this brand?
Their mission to the community to give back.

Better World Books Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Better World Books users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84
84%
16
16%
Better World Books Customer Loyalty

Better World Books Customer Loyalty Score by Gender

Better World Books's Customer Loyalty score was rated 85 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Better World Books.
Female
85%
Yes
Male
N/A
Yes

Better World Books Customer Loyalty Score by Ethnicity

Better World Books's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Better World Books.
100
out of 100
Caucasian

Better World Books Customer Loyalty Score by Age

Better World Books's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Better World Books.
0
20%
40%
60%
80%
100%
66+
70%
66+70%

Better World Books Customer Loyalty Score by Usage

Better World Books's Customer Loyalty score was rated 100% by customers who have used Better World Books's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years
100%
5 to 10 Years
100%

Better World Books Product Quality

3.6/5

Better World Books has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Better World Books' overall Product Quality score rated by its users and customers.

Better World Books Product Information

Better World Books’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website
http://www.betterworldbooks.com
Company Size
201-500 Employees

Industry

Consumer Goods

Quick Insights into Better World Books Product Quality

Better World Books's Product Quality score was rated highest by customers who have used Better World Books's products/services for 5 to 10 Years, and rated lowest by customers who have used Better World Books's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Better World Books' Product Quality.

Ranked Better World Books Product Quality the Highest

5 to 10 Years
5
Caucasian
5
Female
4.4

Ranked Better World Books Product Quality the Lowest

2 to 5 Years
3.5

Better World Books Product Quality Score by Gender

Better World Books's Product Quality score was rated 4.4 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Better World Books.

Female

4.4/5

Male

N/A

Better World Books Product Quality Score by Ethnicity

Better World Books's Product Quality score was rated 5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Better World Books.
0
1
2
3
4
5
Caucasian
5
Caucasian5

Better World Books Product Quality Score by Age

Better World Books's Product Quality score was rated 4.1 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Better World Books.
0
1
2
3
4
5
66+
4.1
66+4.1

Better World Books Product Quality Score by Usage

Better World Books's Product Quality score was rated the highest by customers who have used Better World Books's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years
3.5
5 to 10 Years
5

Better World Books Pricing

Better World Books ROI & Value For Money

3.6/5

Better World Books has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Better World Books' overall ROI score rated by its users and customers.

Quick Insights into Better World Books ROI

Better World Books's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Better World Books's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Better World Books' ROI score.

Ranked Better World Books ROI the Highest

Caucasian
4.8
5 to 10 Years
4.6
Female
4.3

Ranked Better World Books ROI the Lowest

2 to 5 Years
3.5

Better World Books ROI Score by Gender

Better World Books's ROI score was rated 4.3 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Better World Books.

Female

4.3/5

Male

N/A

Better World Books ROI Score by Ethnicity

Better World Books's ROI score was rated 4.8 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Better World Books.
0
1
2
3
4
5
Caucasian
4.8
Caucasian4.8

Better World Books ROI Score by Age

Better World Books's ROI score was rated 4.1 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Better World Books.
0
1
2
3
4
5
66+
4.1
66+4.1

Better World Books ROI Score by Usage

Better World Books's ROI score was rated the highest by customers who have used Better World Books's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years
3.5
5 to 10 Years
4.6

Better World Books Customer Satisfaction (CSAT)

Better World Books Customer Satisfaction (CSAT) Score

75 / 100

Better World Books has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied67%
Satisfied8%
Neither Satisfied nor Dissatisfied0%
Dissatisfied8%
Very Dissatisfied17%
Very Satisfied
67%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Better World Books Customer Satisfaction

Better World Books's Customer Satisfaction score was rated highest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked Better World Books' Customer Satisfaction.

Ranked Better World Books Customer Satisfaction the Highest

Caucasian
100%
Female
100%

Better World Books Customer Satisfaction Score by Gender

Better World Books's Customer Satisfaction score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Better World Books.
100 / 100
Female
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Better World Books Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Better World Books' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Better World Books.
100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Better World Books Customer Service

3.6/5

Better World Books has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Better World Books' overall Customer Service score rated by its users and customers.

About Better World Books's Customer Service

Address

55740 Currant Road, Mishawaka, IN 46545


Website

http://www.betterworldbooks.com


Phone Number

1-800-894-0242

Quick Insights into Better World Books Customer Service

Better World Books's Customer Service score was rated highest by customers who have used Better World Books's products/services for 5 to 10 Years, and rated lowest by customers who have used Better World Books's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Better World Books' Customer Service score.

Ranked Better World Books Customer Service the Highest

5 to 10 Years
4.6
Caucasian
4.6
Female
4.2

Ranked Better World Books Customer Service the Lowest

2 to 5 Years
3.3

Better World Books Customer Service Score by Gender

Better World Books's Customer Service score was rated 4.2 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Better World Books.

Female

4.2/5

Male

N/A

Better World Books Customer Service Score by Ethnicity

Better World Books's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Better World Books.
0
20
40
60
80
100
Caucasian
4.6
Caucasian4.6

Better World Books Customer Service Score by Age

Better World Books's Customer Service score was rated 4.1 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Better World Books.
0
20
40
60
80
100
66+
4.1
66+4.1

Better World Books Customer Service Score by Usage

Better World Books's Customer Service score was rated the highest by customers who have used Better World Books's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years
3.3
5 to 10 Years
4.6

Better World Books as an Employer

2.9/5

Better World Books has a 2.9/5 stars for its overall company culture rated by their employees

  Better World Books CEO
bottom
15%
CEO of Better World Books

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Better World Books scored a 30 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Better World Books would recommend the brand to a friend. ENPS measures how likely Better World Books employees would recommend working at Better World Books to a friend.

Net Promoter Score

30
NPS Score
59%Promoters
12%Passive
29%Detractors

Employee Net Promoter Score

-20
eNPS Score
40%Promoters
0%Passive
60%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail