-7
NPS
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Brand Page
BetterUp
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About BetterUp's Brand
Brand at a Glance
74%
Customer Loyalty
3.8/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
BetterUp NPS
BetterUp's Net Promoter Score (NPS) is a -7 with 31% Promoters, 31% Passives, and 38% Detractors. Net Promoter Score tracks whether BetterUp's customers would recommend using the product based on a scale of -100 to 100.
BetterUp Overall NPS
| 31% | Promoters |
|---|---|
| 31% | Passives |
| 38% | Detractors |
BetterUp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 100 | Mar 2022 | 100 |
Apr 2022 50 | Apr 2022 | 50 |
May 2022 60 | May 2022 | 60 |
Sep 2022 33 | Sep 2022 | 33 |
Mar 2023 13 | Mar 2023 | 13 |
Feb 2024 11 | Feb 2024 | 11 |
Apr 2024 10 | Apr 2024 | 10 |
Jun 2024 9 | Jun 2024 | 9 |
Jul 2024 0 | Jul 2024 | 0 |
Dec 2024 -9 | Dec 2024 | -9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BetterUp Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of BetterUp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BetterUp Product Quality
3.8/5
BetterUp has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock BetterUp's overall Product Quality score rated by its users and customers.
BetterUp Product Information
BetterUp’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- https://www.betterup.co
BetterUp Pricing
BetterUp ROI & Value For Money
3.3/5
BetterUp has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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BetterUp Customer Satisfaction (CSAT)
BetterUp Customer Satisfaction (CSAT) Score
78 / 100
BetterUp has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
45%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BetterUp Customer Service
3.3/5
BetterUp has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock BetterUp's overall Customer Service score rated by its users and customers.
About BetterUp's Customer Service
Website
https://www.betterup.co
BetterUp as an Employer
Consumer vs. Employees
BetterUp scored a -7 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of BetterUp would recommend the brand to a friend. ENPS measures how likely BetterUp employees would recommend working at BetterUp to a friend.
Net Promoter Score
-7
NPS Score
| 31% | Promoters |
|---|---|
| 31% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 15% | Promoters |
|---|---|
| 25% | Passive |
| 60% | Detractors |
