33
NPS
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BH Cosmetics
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About BH Cosmetics' Brand
BH Cosmetics is a cutting-edge leader in color cosmetics based in Los Angeles, with omni-channel distribution on our direct-to-consumer e-commerce sites and across key retailers such as ULTA, dm and Beauty Bay. What we’re about? High-quality, enticing products at affordable prices. Because we believe ALL makeup lovers should be able to express themselves with stunning looks. And all of our products - including our beloved shadow palettes, brush sets and so much more - are 100% cruelty-free: always have been and always will be. Another plus? Over 90% of our catalog is vegan, with more extra-clean and sustainable options being created all the time. Our 70+ employees across the U.S. and Europe live by the motto “Be Heard, Be Curious, Be Seen” and aim to make a positive societal impact on our 1 million+ loyal customer base and 4 million+ global social community.
Brand at a Glance
69%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.6/5
Customer Service
BH Cosmetics NPS
BH Cosmetics's Net Promoter Score (NPS) is a 33 with 58% Promoters, 17% Passives, and 25% Detractors. Net Promoter Score tracks whether BH Cosmetics's customers would recommend using the product based on a scale of -100 to 100.
BH Cosmetics Overall NPS
| 58% | Promoters |
|---|---|
| 17% | Passives |
| 25% | Detractors |
BH Cosmetics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 100 | May 2020 | 100 |
Jun 2020 50 | Jun 2020 | 50 |
Sep 2020 66 | Sep 2020 | 66 |
Nov 2020 50 | Nov 2020 | 50 |
Mar 2021 60 | Mar 2021 | 60 |
Jan 2022 25 | Jan 2022 | 25 |
Feb 2022 33 | Feb 2022 | 33 |
Mar 2022 40 | Mar 2022 | 40 |
Jan 2023 27 | Jan 2023 | 27 |
Aug 2025 33 | Aug 2025 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BH Cosmetics Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of BH Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BH Cosmetics Product Quality
3.7/5
BH Cosmetics has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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BH Cosmetics Product Information
BH Cosmetics’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://www.bhcosmetics.com
- Company Size
- 51-200 Employees
Industry
Consumer Goods
BH Cosmetics Pricing
BH Cosmetics ROI & Value For Money
3.2/5
BH Cosmetics has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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BH Cosmetics Customer Satisfaction (CSAT)
BH Cosmetics Customer Satisfaction (CSAT) Score
50 / 100
BH Cosmetics has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BH Cosmetics Customer Service
3.6/5
BH Cosmetics has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About BH Cosmetics's Customer Service
Address
8520 National Blvd #A, Culver City, CA 90232
Website
https://www.bhcosmetics.com
BH Cosmetics as an Employer
3.9/5
BH Cosmetics has a 3.9/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
BH Cosmetics scored a 33 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of BH Cosmetics would recommend the brand to a friend. ENPS measures how likely BH Cosmetics employees would recommend working at BH Cosmetics to a friend.
Net Promoter Score
33
NPS Score
| 58% | Promoters |
|---|---|
| 17% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 50% | Promoters |
|---|---|
| 8% | Passive |
| 42% | Detractors |
