BIC NPS & Customer Reviews | Comparably
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About BIC's Brand

Manufacturer of various consumer products.

Brand at a Glance

80%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.7/5
Customer Service

BIC NPS

BIC's Net Promoter Score (NPS) is a 47 with 63% Promoters, 21% Passives, and 16% Detractors. Net Promoter Score tracks whether BIC's customers would recommend using the product based on a scale of -100 to 100.

BIC Overall NPS

47
NPS
63%Promoters
21%Passives
16%Detractors
BIC Overall NPS

BIC NPS Trend

-100
-50
0
50
100
Jun 2023
42
Jun 202342
Jul 2023
41
Jul 202341
Sep 2023
45
Sep 202345
Oct 2023
47
Oct 202347
Nov 2023
48
Nov 202348
Mar 2024
46
Mar 202446
Apr 2024
42
Apr 202442
Aug 2024
43
Aug 202443
Sep 2024
45
Sep 202445
Mar 2025
46
Mar 202546
Apr 2025
47
Apr 202547
Aug 2025
48
Aug 202548

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BIC NPS by Gender

Male customers rated BIC's NPS 40 points higher than Female customers.

Male

80

BIC's NPS was rated 80 by Male customers on Comparably.

80%
Promoters
20%
Passives
0%
Detractors

Female

40

BIC's NPS was rated 40 by Female customers on Comparably.

40%
Promoters
60%
Passives
0%
Detractors

BIC NPS by Ethnicity

BIC's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
67
Caucasian67
Other
50
Other50

BIC NPS by Age

BIC's NPS was rated 33 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
33%
Passives
67%
Detractors
0%
18-2533%67%0%

BIC NPS by Usage

BIC's NPS was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
67
5 to 10 Years67
Over 10 Years
60
Over 10 Years60

BIC Customer Reviews

What do you value most about this brand?
It is affordable and reliable

BIC Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of BIC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
BIC Customer Loyalty

BIC Customer Loyalty Score by Gender

BIC's Customer Loyalty score was rated 82 by both Female and Male customers on Comparably.

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Male
82%
Yes
Female
82%
Yes

BIC Customer Loyalty Score by Ethnicity

BIC's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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70
out of 100
Caucasian
100
out of 100
Other

BIC Customer Loyalty Score by Age

BIC's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%

BIC Customer Loyalty Score by Usage

BIC's Customer Loyalty score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
100%
Over 10 Years
64%

BIC Product Quality

4.1/5

BIC has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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BIC Product Information

BIC’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
www.bicworld.com
Company Size
10,000+ Employees

Quick Insights into BIC Product Quality

BIC's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked BIC Product Quality the Highest

Male
5
Over 10 Years
4.6
Caucasian
4.3

Ranked BIC Product Quality the Lowest

5 to 10 Years
4.1
Other
4.1
Female
3.9

BIC Product Quality Score by Gender

Male customers rated BIC's Product Quality score 1.1 stars higher than Female customers.

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Male

5/5

Female

3.9/5

BIC Product Quality Score by Ethnicity

BIC's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BIC.
0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Other
4.1
Other4.1

BIC Product Quality Score by Age

BIC's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.8
18-253.8

BIC Product Quality Score by Usage

BIC's Product Quality score was rated the highest by customers who have used BIC's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
4.1
Over 10 Years
4.6

BIC Pricing

BIC ROI & Value For Money

4/5

BIC has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Quick Insights into BIC ROI

BIC's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked BIC ROI the Highest

Caucasian
4.8
Male
4.7
5 to 10 Years
4.6

Ranked BIC ROI the Lowest

Female
4.2
Over 10 Years
4.2
Other
4.1

BIC ROI Score by Gender

Male customers rated BIC's ROI score 0.5 stars higher than Female customers.

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Male

4.7/5

Female

4.2/5

BIC ROI Score by Ethnicity

BIC's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BIC.
0
1
2
3
4
5
Caucasian
4.8
Caucasian4.8
Other
4.1
Other4.1

BIC ROI Score by Age

BIC's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.8
18-253.8

BIC ROI Score by Usage

BIC's ROI score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.2

BIC Customer Satisfaction (CSAT)

BIC Customer Satisfaction (CSAT) Score

89 / 100

BIC has an overall Customer Satisfaction score of 89 rated by its users and customers.

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Very Satisfied41%
Satisfied48%
Neither Satisfied nor Dissatisfied4%
Dissatisfied0%
Very Dissatisfied7%
Very Satisfied
41%
Satisfied
48%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
7%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BIC Customer Satisfaction

BIC's Customer Satisfaction score was rated highest by customers who have used BIC's products/services for 5 to 10 Years, and rated lowest by Caucasian customers.

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Ranked BIC Customer Satisfaction the Highest

5 to 10 Years
100%
Male
100%
Other
100%

Ranked BIC Customer Satisfaction the Lowest

Over 10 Years
100%
Female
75%
Caucasian
67%

BIC Customer Satisfaction Score by Gender

Male customers rated BIC's Customer Satisfaction score 25 points higher than Female customers.

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100 / 100
Male
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
75 / 100
Female
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

BIC Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BIC's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

BIC's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

BIC Customer Satisfaction Score by Usage

BIC's Customer Satisfaction score was rated 100 points by customers who have used BIC's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.

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5 to 10 Years
100
Over 10 Years
100

BIC Customer Service

3.7/5

BIC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About BIC's Customer Service

Address

, Clichy Cedex, 92611


Website

www.bicworld.com


Phone Number

7

Quick Insights into BIC Customer Service

BIC's Customer Service score was rated highest by Male customers, and rated lowest by Caucasian customers.

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Ranked BIC Customer Service the Highest

Male
4.7
5 to 10 Years
4.5
Other
4.5

Ranked BIC Customer Service the Lowest

Over 10 Years
3.9
Female
3.3
Caucasian
2.8

BIC Customer Service Score by Gender

Male customers rated BIC's Customer Service score 1.4 stars higher than Female customers.

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Male

4.7/5

Female

3.3/5

BIC Customer Service Score by Ethnicity

BIC's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BIC.
0
20
40
60
80
100
Caucasian
2.8
Caucasian2.8
Other
4.5
Other4.5

BIC Customer Service Score by Age

BIC's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.1
18-254.1

BIC Customer Service Score by Usage

BIC's Customer Service score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

5 to 10 Years
4.5
Over 10 Years
3.9

BIC as an Employer

3.3/5

BIC has a 3.3/5 stars for its overall company culture rated by their employees

  BIC CEO
top
40%
CEO of BIC

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BIC scored a 47 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of BIC would recommend the brand to a friend. ENPS measures how likely BIC employees would recommend working at BIC to a friend.

Net Promoter Score

47
NPS Score
63%Promoters
21%Passive
16%Detractors

Employee Net Promoter Score

-10
eNPS Score
31%Promoters
28%Passive
41%Detractors

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