

Manufacturer of various consumer products.
BIC's Net Promoter Score (NPS) is a 47 with 63% Promoters, 21% Passives, and 16% Detractors. Net Promoter Score tracks whether BIC's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 21% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2023 42 | Jun 2023 | 42 |
Jul 2023 41 | Jul 2023 | 41 |
Sep 2023 45 | Sep 2023 | 45 |
Oct 2023 47 | Oct 2023 | 47 |
Nov 2023 48 | Nov 2023 | 48 |
Mar 2024 46 | Mar 2024 | 46 |
Apr 2024 42 | Apr 2024 | 42 |
Aug 2024 43 | Aug 2024 | 43 |
Sep 2024 45 | Sep 2024 | 45 |
Mar 2025 46 | Mar 2025 | 46 |
Apr 2025 47 | Apr 2025 | 47 |
Aug 2025 48 | Aug 2025 | 48 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated BIC's NPS 40 points higher than Female customers.
BIC's NPS was rated 80 by Male customers on Comparably.
BIC's NPS was rated 40 by Female customers on Comparably.
BIC's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Other 50 | Other | 50 |
BIC's NPS was rated 33 points by customers ages 18-25 on Comparably.
BIC's NPS was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 60 | Over 10 Years | 60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of BIC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BIC's Customer Loyalty score was rated 82 by both Female and Male customers on Comparably.
BIC's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
BIC's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
BIC's Customer Loyalty score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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BIC has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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BIC’s product quality score is a 4.1 out of 5 as rated by its users and customers.
BIC's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated BIC's Product Quality score 1.1 stars higher than Female customers.
BIC's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Other 4.1 | Other | 4.1 |
BIC's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
BIC's Product Quality score was rated the highest by customers who have used BIC's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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BIC has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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BIC's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
Male customers rated BIC's ROI score 0.5 stars higher than Female customers.
BIC's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 4.1 | Other | 4.1 |
BIC's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
BIC's ROI score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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BIC has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BIC's Customer Satisfaction score was rated highest by customers who have used BIC's products/services for 5 to 10 Years, and rated lowest by Caucasian customers.
Male customers rated BIC's Customer Satisfaction score 25 points higher than Female customers.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
BIC's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
BIC's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
BIC's Customer Satisfaction score was rated 100 points by customers who have used BIC's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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BIC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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, Clichy Cedex, 92611
www.bicworld.com
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BIC's Customer Service score was rated highest by Male customers, and rated lowest by Caucasian customers.
Male customers rated BIC's Customer Service score 1.4 stars higher than Female customers.
BIC's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 4.5 | Other | 4.5 |
BIC's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
BIC's Customer Service score was rated the highest by customers who have used BIC's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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BIC has a 3.3/5 stars for its overall company culture rated by their employees

BIC scored a 47 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of BIC would recommend the brand to a friend. ENPS measures how likely BIC employees would recommend working at BIC to a friend.
| 63% | Promoters |
|---|---|
| 21% | Passive |
| 16% | Detractors |
| 31% | Promoters |
|---|---|
| 28% | Passive |
| 41% | Detractors |