-4
NPS
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Bird
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About Bird's Brand
Bird is a dockless scooter-share company based in Santa Monica, California.
Brand at a Glance
45%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Bird NPS
Bird's Net Promoter Score (NPS) is a -4 with 36% Promoters, 24% Passives, and 40% Detractors. Net Promoter Score tracks whether Bird's customers would recommend using the product based on a scale of -100 to 100.
Bird Overall NPS
| 36% | Promoters |
|---|---|
| 24% | Passives |
| 40% | Detractors |
Bird NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 -12 | May 2022 | -12 |
Jun 2022 -12 | Jun 2022 | -12 |
Jul 2022 -14 | Jul 2022 | -14 |
Aug 2022 -11 | Aug 2022 | -11 |
Sep 2022 -10 | Sep 2022 | -10 |
Nov 2022 -6 | Nov 2022 | -6 |
May 2023 -9 | May 2023 | -9 |
Jun 2023 -8 | Jun 2023 | -8 |
Jul 2023 -8 | Jul 2023 | -8 |
Nov 2023 -7 | Nov 2023 | -7 |
Apr 2024 -7 | Apr 2024 | -7 |
May 2024 -4 | May 2024 | -4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bird NPS by Gender
Male customers rated Bird's NPS 6 points higher than Female customers.
Male
-11
Bird's NPS was rated -11 by Male customers on Comparably.
33%
Promoters
23%
Passives
44%
Detractors
Female
-17
Bird's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Bird NPS by Ethnicity
Bird's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Other -34 | Other | -34 |
Bird NPS by Age
Bird's NPS was rated -11 points by customers ages 26-30 on Comparably.
Bird NPS by Usage
Bird's NPS was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Bird Customer Reviews
Out of the 2 Bird customer reviews 0 were positive and 2 were constructive. Bird customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Bird Customer Loyalty
45%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
45% of Bird users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bird Customer Loyalty Score by Gender
Female customers rated Bird's Customer Loyalty score 5% higher than Male customers.
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Male
50%
Yes
Female
55%
Yes
Bird Customer Loyalty Score by Ethnicity
Bird's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bird.
55
out of 100
Caucasian
40
out of 100
Other
Bird Customer Loyalty Score by Age
Bird's Customer Loyalty score was rated 40% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bird.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
Bird Customer Loyalty Score by Usage
Bird's Customer Loyalty score was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bird Customer Loyalty Score by Industry
Bird's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Bird Product Quality
3.2/5
Bird has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Bird Product Information
Bird’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Bird's product the highest.
- Website
- https://www.bird.co/
- Company Size
- 201-500 Employees
Quick Insights into Bird Product Quality
Bird's Product Quality score was rated highest by customers who have used Bird's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Bird Product Quality the Highest
Ranked Bird Product Quality the Lowest
Bird Product Quality Score by Gender
Female customers rated Bird's Product Quality score 0.2 stars higher than Male customers.
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Male
2.9/5
Female
3.1/5
Bird Product Quality Score by Ethnicity
Bird's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bird.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 1.6 | Other | 1.6 |
Bird Product Quality Score by Age
Bird's Product Quality score was rated 2.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bird.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
Bird Product Quality Score by Usage
Bird's Product Quality score was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bird Product Quality Score by Industry
Bird's Product Quality score was rated 2.7 stars by Tech industry customers.
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Bird Pricing
Bird ROI & Value For Money
3.3/5
Bird has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Bird Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Bird ROI
Bird's ROI score was rated highest by customers who have used Bird's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Bird ROI the Highest
Ranked Bird ROI the Lowest
Bird ROI Score by Gender
Male customers rated Bird's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bird.
Male
3.1/5
Female
2.6/5
Bird ROI Score by Ethnicity
Bird's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bird.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 1.5 | Other | 1.5 |
Bird ROI Score by Age
Bird's ROI score was rated 2.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bird.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
Bird ROI Score by Usage
Bird's ROI score was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Bird ROI Score by Industry
Bird's ROI score was rated 2.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Bird Customer Satisfaction (CSAT)
Bird Customer Satisfaction (CSAT) Score
62 / 100
Bird has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bird Customer Satisfaction
Bird's Customer Satisfaction score was rated highest by customers who have used Bird's products/services for 2 to 5 Years, and rated lowest by customers who have used Bird's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Bird's Customer Satisfaction.
Ranked Bird Customer Satisfaction the Highest
Ranked Bird Customer Satisfaction the Lowest
Bird Customer Satisfaction Score by Gender
Male customers rated Bird's Customer Satisfaction score 8 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bird.
58 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 29% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Bird Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bird's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bird.
71 / 100
Very Satisfied
43%
Satisfied
28%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%
CSAT according to Other
Bird's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bird.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Bird Customer Satisfaction Score by Age
Bird's Customer Satisfaction score was rated 43 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Bird.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 43% |
Bird Customer Satisfaction Score by Usage
Bird's Customer Satisfaction score was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Bird Customer Satisfaction Score by Industry
Bird's Customer Satisfaction score was rated 60 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Bird Customer Satisfaction Score by Industry",
"text": "Bird's Customer Satisfaction score was rated 60 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Bird's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 60
}
]
}Bird Customer Service
3.2/5
Bird has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Bird's overall Customer Service score rated by its users and customers.
About Bird's Customer Service
Address
Santa Monica, CA
Website
https://www.bird.co/
Quick Insights into Bird Customer Service
Bird's Customer Service score was rated highest by customers who have used Bird's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Bird's Customer Service score.
Ranked Bird Customer Service the Highest
Ranked Bird Customer Service the Lowest
Bird Customer Service Score by Gender
Male customers rated Bird's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bird.
Male
3/5
Female
2.9/5
Bird Customer Service Score by Ethnicity
Bird's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bird.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 1.5 | Other | 1.5 |
Bird Customer Service Score by Age
Bird's Customer Service score was rated 2.5 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Bird.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.5 | 26-30 | 2.5 |
Bird Customer Service Score by Usage
Bird's Customer Service score was rated the highest by customers who have used Bird's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bird Customer Service Score by Industry
Bird's Customer Service score was rated 2.8 stars by Tech industry customers.
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Bird as an Employer
4.2/5
Bird has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Bird scored a -4 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Bird would recommend the brand to a friend. ENPS measures how likely Bird employees would recommend working at Bird to a friend.
Net Promoter Score
-4
NPS Score
| 36% | Promoters |
|---|---|
| 24% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
