19
NPS
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BitDefender
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About BitDefender's Brand
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
BitDefender NPS
BitDefender's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether BitDefender's customers would recommend using the product based on a scale of -100 to 100.
BitDefender Overall NPS
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
BitDefender NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Jul 2022 0 | Jul 2022 | 0 |
Dec 2022 0 | Dec 2022 | 0 |
Feb 2023 0 | Feb 2023 | 0 |
Mar 2023 17 | Mar 2023 | 17 |
Aug 2023 29 | Aug 2023 | 29 |
Dec 2023 13 | Dec 2023 | 13 |
Apr 2024 0 | Apr 2024 | 0 |
Sep 2024 10 | Sep 2024 | 10 |
Dec 2024 18 | Dec 2024 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BitDefender Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of BitDefender users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BitDefender Product Quality
4/5
BitDefender has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock BitDefender's overall Product Quality score rated by its users and customers.
BitDefender Product Information
BitDefender’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.bitdefender.com/
BitDefender Pricing
BitDefender ROI & Value For Money
3.8/5
BitDefender has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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BitDefender Customer Satisfaction (CSAT)
BitDefender Customer Satisfaction (CSAT) Score
100 / 100
BitDefender has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BitDefender Customer Service
3.7/5
BitDefender has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About BitDefender's Customer Service
Website
https://www.bitdefender.com/
BitDefender as an Employer
2.9/5
BitDefender has a 2.9/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
BitDefender scored a 19 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of BitDefender would recommend the brand to a friend. ENPS measures how likely BitDefender employees would recommend working at BitDefender to a friend.
Net Promoter Score
19
NPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
