7
NPS
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Brand Page
Bitso
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About Bitso's Brand
We are a fintech group focused on offering innovative, transparent, secure and simple financial products and services at low cost in Latin America, promoters of financial inclusion, savings culture and the financial growth of our customers. Fully regulated operation led by an experienced and diverse management team, and backed by top class institutional investors. #MakeCryptoUseful
Brand at a Glance
72%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Bitso NPS
Bitso's Net Promoter Score (NPS) is a 7 with 45% Promoters, 17% Passives, and 38% Detractors. Net Promoter Score tracks whether Bitso's customers would recommend using the product based on a scale of -100 to 100.
Bitso Overall NPS
| 45% | Promoters |
|---|---|
| 17% | Passives |
| 38% | Detractors |
Bitso NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 29 | Feb 2023 | 29 |
Apr 2023 20 | Apr 2023 | 20 |
May 2023 22 | May 2023 | 22 |
Aug 2023 20 | Aug 2023 | 20 |
Oct 2023 14 | Oct 2023 | 14 |
Dec 2023 10 | Dec 2023 | 10 |
Feb 2024 8 | Feb 2024 | 8 |
Sep 2024 7 | Sep 2024 | 7 |
Dec 2024 4 | Dec 2024 | 4 |
Feb 2025 0 | Feb 2025 | 0 |
Apr 2025 2 | Apr 2025 | 2 |
Oct 2025 6 | Oct 2025 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bitso NPS by Gender
Bitso's NPS was rated 43 by Male customers on Comparably.
Male
43
Bitso's NPS was rated 43 by Male customers on Comparably.
57%
Promoters
29%
Passives
14%
Detractors
Female
N/A
Bitso's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bitso NPS by Ethnicity
Bitso's NPS was rated 67 points by Hispanic or Latino customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 67 | Hispanic or Latino | 67 |
Bitso Customer Reviews
Out of the 2 Bitso customer reviews 2 were positive and 0 were constructive. Bitso customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Bitso Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Bitso users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bitso Customer Loyalty Score by Gender
Bitso's Customer Loyalty score was rated 87 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Bitso.
Male
87%
Yes
Female
N/A
Yes
Bitso Customer Loyalty Score by Ethnicity
Bitso's Customer Loyalty score was rated 85% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bitso.
85
out of 100
Hispanic or Latino
Bitso Product Quality
3.7/5
Bitso has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Bitso Product Information
Bitso’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://bitso.com/
- Company Size
- 1-10 Employees
Industry
Banking and Financial Services
Quick Insights into Bitso Product Quality
Bitso's Product Quality score was rated highest by Hispanic or Latino customers.
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Ranked Bitso Product Quality the Highest
Bitso Product Quality Score by Gender
Bitso's Product Quality score was rated 4.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bitso.
Male
4.2/5
Female
N/A
Bitso Product Quality Score by Ethnicity
Bitso's Product Quality score was rated 4.6 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bitso.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Bitso Pricing
Bitso ROI & Value For Money
3.6/5
Bitso has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Bitso ROI
Bitso's ROI score was rated highest by Hispanic or Latino customers.
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Ranked Bitso ROI the Highest
Bitso ROI Score by Gender
Bitso's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bitso.
Male
4.3/5
Female
N/A
Bitso ROI Score by Ethnicity
Bitso's ROI score was rated 4.5 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bitso.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Bitso Customer Satisfaction (CSAT)
Bitso Customer Satisfaction (CSAT) Score
75 / 100
Bitso has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
42%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
17%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bitso Customer Satisfaction
Bitso's Customer Satisfaction score was rated highest by Hispanic or Latino customers.
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Ranked Bitso Customer Satisfaction the Highest
Bitso Customer Satisfaction Score by Gender
Bitso's Customer Satisfaction score was rated 86 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bitso.
86 / 100
MaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Bitso Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Bitso's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bitso.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bitso Customer Service
3.4/5
Bitso has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Bitso's Customer Service
Address
Campos Elíseos, Mexico
Website
https://bitso.com/
Bitso's Social Links
Quick Insights into Bitso Customer Service
Bitso's Customer Service score was rated highest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked Bitso's Customer Service score.
Ranked Bitso Customer Service the Highest
Bitso Customer Service Score by Gender
Bitso's Customer Service score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bitso.
Male
4.3/5
Female
N/A
Bitso Customer Service Score by Ethnicity
Bitso's Customer Service score was rated 4.6 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bitso.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Bitso as an Employer
2.5/5
Bitso has a 2.5/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Bitso scored a 7 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Bitso would recommend the brand to a friend. ENPS measures how likely Bitso employees would recommend working at Bitso to a friend.
Net Promoter Score
7
NPS Score
| 45% | Promoters |
|---|---|
| 17% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
