-11
NPS
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bKash
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About bKash's Brand
Provider of a mobile based platform for financial services. The company provides mobile money transfer and mobile banking services in Bangladesh.
Brand at a Glance
83%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
bKash NPS
bKash's Net Promoter Score (NPS) is a -11 with 33% Promoters, 23% Passives, and 44% Detractors. Net Promoter Score tracks whether bKash's customers would recommend using the product based on a scale of -100 to 100.
bKash Overall NPS
| 33% | Promoters |
|---|---|
| 23% | Passives |
| 44% | Detractors |
bKash NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Dec 2021 -100 | Dec 2021 | -100 |
Apr 2023 -66 | Apr 2023 | -66 |
Jul 2023 -75 | Jul 2023 | -75 |
Nov 2023 -80 | Nov 2023 | -80 |
Apr 2024 -29 | Apr 2024 | -29 |
Aug 2025 -25 | Aug 2025 | -25 |
Dec 2025 -11 | Dec 2025 | -11 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
bKash NPS by Gender
bKash's NPS was rated -67 by Male customers on Comparably.
Male
-67
bKash's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
N/A
bKash's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
bKash NPS by Age
bKash's NPS was rated -67 points by customers ages 18-25 on Comparably.
bKash Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of bKash users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
bKash Customer Loyalty Score by Gender
bKash's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
bKash Customer Loyalty Score by Age
bKash's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of bKash.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
bKash Product Quality
3.3/5
bKash has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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bKash Product Information
bKash’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- www.bkash.com
- Company Size
- 201-500 Employees
Quick Insights into bKash Product Quality
bKash's Product Quality score was rated highest by customers ages 18-25.
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Ranked bKash Product Quality the Highest
bKash Product Quality Score by Gender
bKash's Product Quality score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
bKash Product Quality Score by Age
bKash's Product Quality score was rated 4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of bKash.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
bKash Pricing
bKash ROI & Value For Money
3.2/5
bKash has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into bKash ROI
bKash's ROI score was rated highest by customers ages 18-25.
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Ranked bKash ROI the Highest
bKash ROI Score by Gender
bKash's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
bKash ROI Score by Age
bKash's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of bKash.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
bKash Customer Satisfaction (CSAT)
bKash Customer Satisfaction (CSAT) Score
72 / 100
bKash has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
bKash Customer Service
3.2/5
bKash has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About bKash's Customer Service
Address
Paragon House, 2nd Floor, Dhaka, 1212 Bangladesh
Website
www.bkash.com
Quick Insights into bKash Customer Service
bKash's Customer Service score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked bKash's Customer Service score.
Ranked bKash Customer Service the Highest
bKash Customer Service Score by Gender
bKash's Customer Service score was rated 3.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of bKash.
Male
3.3/5
Female
N/A
bKash Customer Service Score by Age
bKash's Customer Service score was rated 3.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of bKash.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
bKash as an Employer
Consumer vs. Employees
bKash scored a -11 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of bKash would recommend the brand to a friend. ENPS measures how likely bKash employees would recommend working at bKash to a friend.
Net Promoter Score
-11
NPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 36% | Promoters |
|---|---|
| 4% | Passive |
| 60% | Detractors |
