

At Blackhawk Network, we shape the future of global branded payments through the prepaid products, technologies and network that connect brands and people.
Blackhawk Network's Net Promoter Score (NPS) is a -36 with 21% Promoters, 22% Passives, and 57% Detractors. Net Promoter Score tracks whether Blackhawk Network's customers would recommend using the product based on a scale of -100 to 100.
| 21% | Promoters |
|---|---|
| 22% | Passives |
| 57% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Mar 2021 -100 | Mar 2021 | -100 |
May 2021 -60 | May 2021 | -60 |
Apr 2022 -67 | Apr 2022 | -67 |
Jun 2022 -43 | Jun 2022 | -43 |
Jul 2022 -37 | Jul 2022 | -37 |
Feb 2023 -33 | Feb 2023 | -33 |
Mar 2023 -30 | Mar 2023 | -30 |
May 2023 -36 | May 2023 | -36 |
Jun 2023 -42 | Jun 2023 | -42 |
Jul 2023 -30 | Jul 2023 | -30 |
Oct 2023 -36 | Oct 2023 | -36 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Blackhawk Network's NPS 105 points higher than Female customers.
Blackhawk Network's NPS was rated 25 by Male customers on Comparably.
Blackhawk Network's NPS was rated -80 by Female customers on Comparably.
Blackhawk Network's NPS was rated 67 points by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Blackhawk Network's NPS was rated -100 points by customers ages 46-50 on Comparably.
Blackhawk Network's NPS was rated -60 points by customers who have used Blackhawk Network's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Blackhawk Network users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Blackhawk Network's Customer Loyalty score 72% higher than Female customers.
Blackhawk Network's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Blackhawk Network's Customer Loyalty score was rated 70% by customers ages 46-50 on Comparably.
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
Blackhawk Network's Customer Loyalty score was rated 46% by customers who have used Blackhawk Network's products/services for Less than 1 Year.
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Blackhawk Network has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Blackhawk Network’s product quality score is a 3 out of 5 as rated by its users and customers.
Blackhawk Network's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
Male customers rated Blackhawk Network's Product Quality score 0.8 stars higher than Female customers.
Blackhawk Network's Product Quality score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Blackhawk Network's Product Quality score was rated 2 stars by customers ages 46-50 on Comparably.
| Summary | Age | Score |
|---|---|---|
46-50 2 | 46-50 | 2 |
Blackhawk Network's Product Quality score was rated 3.2 stars by customers who have used Blackhawk Network's products/services for Less than 1 Year.
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Blackhawk Network has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Blackhawk Network's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
Male customers rated Blackhawk Network's ROI score 1.9 stars higher than Female customers.
Blackhawk Network's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Blackhawk Network's ROI score was rated 1.5 stars by customers ages 46-50 on Comparably.
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
Blackhawk Network's ROI score was rated 2.4 stars by customers who have used Blackhawk Network's products/services for Less than 1 Year.
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Blackhawk Network has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blackhawk Network's Customer Satisfaction score was rated highest by customers who have used Blackhawk Network's products/services for Less than 1 Year, and rated lowest by Male customers.
Female customers rated Blackhawk Network's Customer Satisfaction score 34 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Blackhawk Network's Customer Satisfaction score was rated 100 points by customers who have used Blackhawk Network's products/services for Less than 1 Year.
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Blackhawk Network has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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6220 Stoneridge Mall Rd, Pleasanton, CA 94588
https://blackhawknetwork.com/
Blackhawk Network's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
Male customers rated Blackhawk Network's Customer Service score 0.9 stars higher than Female customers.
Blackhawk Network's Customer Service score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Blackhawk Network's Customer Service score was rated 1.8 stars by customers ages 46-50 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.8 | 46-50 | 1.8 |
Blackhawk Network's Customer Service score was rated 3.1 stars by customers who have used Blackhawk Network's products/services for Less than 1 Year.
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Blackhawk Network has a 3.8/5 stars for its overall company culture rated by their employees


Blackhawk Network scored a -36 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackhawk Network would recommend the brand to a friend. ENPS measures how likely Blackhawk Network employees would recommend working at Blackhawk Network to a friend.
| 21% | Promoters |
|---|---|
| 22% | Passive |
| 57% | Detractors |
| 44% | Promoters |
|---|---|
| 16% | Passive |
| 40% | Detractors |