34
NPS
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Brand Page
Blue Buffalo
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About Blue Buffalo's Brand
Blue Buffalo starts with a simple idea: Love them like family. Feed them like family.
Brand at a Glance
75%
Customer Loyalty
3.4/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Blue Buffalo NPS
Blue Buffalo's Net Promoter Score (NPS) is a 34 with 65% Promoters, 4% Passives, and 31% Detractors. Net Promoter Score tracks whether Blue Buffalo's customers would recommend using the product based on a scale of -100 to 100.
Blue Buffalo Overall NPS
| 65% | Promoters |
|---|---|
| 4% | Passives |
| 31% | Detractors |
Blue Buffalo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 53 | Feb 2023 | 53 |
Mar 2023 57 | Mar 2023 | 57 |
May 2023 60 | May 2023 | 60 |
Aug 2023 63 | Aug 2023 | 63 |
Sep 2023 65 | Sep 2023 | 65 |
Oct 2023 55 | Oct 2023 | 55 |
Nov 2023 47 | Nov 2023 | 47 |
Mar 2024 43 | Mar 2024 | 43 |
Jun 2024 43 | Jun 2024 | 43 |
Jul 2024 45 | Jul 2024 | 45 |
Aug 2025 40 | Aug 2025 | 40 |
Sep 2025 34 | Sep 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Buffalo NPS by Gender
Blue Buffalo's NPS was rated 50 by Female customers on Comparably.
Female
50
Blue Buffalo's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Male
N/A
Blue Buffalo's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Blue Buffalo Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Blue Buffalo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Buffalo Customer Loyalty Score by Gender
Blue Buffalo's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
Blue Buffalo Product Quality
3.4/5
Blue Buffalo has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Blue Buffalo Product Information
Blue Buffalo’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://bluebuffalo.com/
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Quick Insights into Blue Buffalo Product Quality
Blue Buffalo's Product Quality score was rated highest by Female customers.
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Ranked Blue Buffalo Product Quality the Highest
Blue Buffalo Product Quality Score by Gender
Blue Buffalo's Product Quality score was rated 3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Blue Buffalo.
Female
3/5
Male
N/A
Blue Buffalo Pricing
Blue Buffalo ROI & Value For Money
3.6/5
Blue Buffalo has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Blue Buffalo ROI
Blue Buffalo's ROI score was rated highest by Female customers.
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Ranked Blue Buffalo ROI the Highest
Blue Buffalo ROI Score by Gender
Blue Buffalo's ROI score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Blue Buffalo Customer Satisfaction (CSAT)
Blue Buffalo Customer Satisfaction (CSAT) Score
69 / 100
Blue Buffalo has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
16%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Buffalo Customer Satisfaction
Blue Buffalo's Customer Satisfaction score was rated highest by Female customers.
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Ranked Blue Buffalo Customer Satisfaction the Highest
Blue Buffalo Customer Satisfaction Score by Gender
Blue Buffalo's Customer Satisfaction score was rated 75 by Female customers on Comparably.
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75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Blue Buffalo Customer Service
3.7/5
Blue Buffalo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Blue Buffalo's Customer Service
Address
PO Box 770, Wilton, CT 06897
Website
http://bluebuffalo.com/
Phone Number
203-762-9751
Quick Insights into Blue Buffalo Customer Service
Blue Buffalo's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Blue Buffalo's Customer Service score.
Ranked Blue Buffalo Customer Service the Highest
Blue Buffalo Customer Service Score by Gender
Blue Buffalo's Customer Service score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Blue Buffalo.
Female
2.6/5
Male
N/A
Blue Buffalo as an Employer
3.5/5
Blue Buffalo has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Blue Buffalo scored a 34 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Buffalo would recommend the brand to a friend. ENPS measures how likely Blue Buffalo employees would recommend working at Blue Buffalo to a friend.
Net Promoter Score
34
NPS Score
| 65% | Promoters |
|---|---|
| 4% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
