Blue Cross and Blue Shield of Texas NPS & Customer Reviews | Comparably
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Blue Cross and Blue Shield of Texas
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About Blue Cross and Blue Shield of Texas' Brand

Brand at a Glance

65%
Customer Loyalty
2.1/5
Product Quality
1.9/5
Pricing
1.9/5
Customer Service

Blue Cross and Blue Shield of Texas NPS

Blue Cross and Blue Shield of Texas's Net Promoter Score (NPS) is a -57 with 14% Promoters, 15% Passives, and 71% Detractors. Net Promoter Score tracks whether Blue Cross and Blue Shield of Texas's customers would recommend using the product based on a scale of -100 to 100.

Blue Cross and Blue Shield of Texas Overall NPS

-57
NPS
14%Promoters
15%Passives
71%Detractors
Blue Cross and Blue Shield of Texas Overall NPS

Blue Cross and Blue Shield of Texas NPS Trend

-100
-50
0
50
100
Aug 2023
-62
Aug 2023-62
Oct 2023
-66
Oct 2023-66
Nov 2023
-67
Nov 2023-67
May 2024
-58
May 2024-58
Aug 2024
-50
Aug 2024-50
Jan 2025
-52
Jan 2025-52
Feb 2025
-55
Feb 2025-55
Apr 2025
-56
Apr 2025-56
Jun 2025
-59
Jun 2025-59
Sep 2025
-60
Sep 2025-60
Oct 2025
-57
Oct 2025-57
Jan 2026
-57
Jan 2026-57

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Blue Cross and Blue Shield of Texas NPS by Gender

Male customers rated Blue Cross and Blue Shield of Texas's NPS 33 points higher than Female customers.

Male

-51

Blue Cross and Blue Shield of Texas's NPS was rated -51 by Male customers on Comparably.

16%
Promoters
17%
Passives
67%
Detractors

Female

-84

Blue Cross and Blue Shield of Texas's NPS was rated -84 by Female customers on Comparably.

8%
Promoters
0%
Passives
92%
Detractors

Blue Cross and Blue Shield of Texas NPS by Ethnicity

Blue Cross and Blue Shield of Texas's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100
Other
-34
Other-34

Blue Cross and Blue Shield of Texas NPS by Age

Blue Cross and Blue Shield of Texas's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
25%
Passives
0%
Detractors
75%
56-6025%0%75%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Blue Cross and Blue Shield of Texas NPS by Usage

Blue Cross and Blue Shield of Texas's NPS was rated the highest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
-100
2 to 5 Years-100
5 to 10 Years
-100
5 to 10 Years-100
Over 10 Years
-57
Over 10 Years-57

Blue Cross and Blue Shield of Texas Customer Reviews

Out of the 7 Blue Cross and Blue Shield of Texas customer reviews 0 were positive and 7 were constructive. Blue Cross and Blue Shield of Texas customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Learn the Medicare guidelines and adhere to them instead of making up fake guidelines for patients to adhere to.
What can this brand most improve?
Customer service and knowledge across departments.
What can this brand most improve?
Contract negotiations are apparently less important than executive salaries
What can this brand most improve?
Quit lying to members!! and making them the go between from Doctors offices and BCBS of Texas.
What can this brand most improve?
Stop making decisions based only on making money

Blue Cross and Blue Shield of Texas Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Blue Cross and Blue Shield of Texas users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65
65%
35
35%
Blue Cross and Blue Shield of Texas Customer Loyalty

Blue Cross and Blue Shield of Texas Customer Loyalty Score by Gender

Male customers rated Blue Cross and Blue Shield of Texas's Customer Loyalty score 15% higher than Female customers.

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Male
70%
Yes
Female
55%
Yes

Blue Cross and Blue Shield of Texas Customer Loyalty Score by Ethnicity

Blue Cross and Blue Shield of Texas's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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55
out of 100
Caucasian
70
out of 100
Other

Blue Cross and Blue Shield of Texas Customer Loyalty Score by Age

Blue Cross and Blue Shield of Texas's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
56-60
55%
56-6055%
61-65
70%
61-6570%
66+
55%
66+55%

Blue Cross and Blue Shield of Texas Customer Loyalty Score by Usage

Blue Cross and Blue Shield of Texas's Customer Loyalty score was rated the highest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
55%
5 to 10 Years
70%
Over 10 Years
74%

Blue Cross and Blue Shield of Texas Customer Loyalty Score by Industry

Blue Cross and Blue Shield of Texas's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
70%
Education
55%
Healthcare, Hospitals and Medicine
40%

Blue Cross and Blue Shield of Texas Product Quality

2.1/5

Blue Cross and Blue Shield of Texas has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.

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Blue Cross and Blue Shield of Texas Product Information

Blue Cross and Blue Shield of Texas’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Blue Cross and Blue Shield of Texas's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Blue Cross and Blue Shield of Texas the lowest at 1.5.

Company Size
10,000+ Employees

Quick Insights into Blue Cross and Blue Shield of Texas Product Quality

Blue Cross and Blue Shield of Texas's Product Quality score was rated highest by Other customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Blue Cross and Blue Shield of Texas Product Quality the Highest

Other
3.1
Male
2.6
56-60
2.1

Ranked Blue Cross and Blue Shield of Texas Product Quality the Lowest

Caucasian
1.5
Female
1.5
Healthcare, Hospitals and Medicine
1.5

Blue Cross and Blue Shield of Texas Product Quality Score by Gender

Male customers rated Blue Cross and Blue Shield of Texas's Product Quality score 1.1 stars higher than Female customers.

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Male

2.6/5

Female

1.5/5

Blue Cross and Blue Shield of Texas Product Quality Score by Ethnicity

Blue Cross and Blue Shield of Texas's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blue Cross and Blue Shield of Texas.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
3.1
Other3.1

Blue Cross and Blue Shield of Texas Product Quality Score by Age

Blue Cross and Blue Shield of Texas's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
56-60
2.1
56-602.1
61-65
1.5
61-651.5
66+
1.6
66+1.6

Blue Cross and Blue Shield of Texas Product Quality Score by Usage

Blue Cross and Blue Shield of Texas's Product Quality score was rated the highest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
2.1

Blue Cross and Blue Shield of Texas Product Quality Score by Industry

Blue Cross and Blue Shield of Texas's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2
Education
1.9
Healthcare, Hospitals and Medicine
1.5

Blue Cross and Blue Shield of Texas Pricing

Blue Cross and Blue Shield of Texas ROI & Value For Money

1.9/5

Blue Cross and Blue Shield of Texas has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.

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Blue Cross and Blue Shield of Texas Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Blue Cross and Blue Shield of Texas.

Quick Insights into Blue Cross and Blue Shield of Texas ROI

Blue Cross and Blue Shield of Texas's ROI score was rated highest by Other customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Blue Cross and Blue Shield of Texas ROI the Highest

Other
2.1
Male
1.8
Over 10 Years
1.7

Ranked Blue Cross and Blue Shield of Texas ROI the Lowest

Caucasian
1.5
Female
1.5
Healthcare, Hospitals and Medicine
1.5

Blue Cross and Blue Shield of Texas ROI Score by Gender

Male customers rated Blue Cross and Blue Shield of Texas's ROI score 0.3 stars higher than Female customers.

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Male

1.8/5

Female

1.5/5

Blue Cross and Blue Shield of Texas ROI Score by Ethnicity

Blue Cross and Blue Shield of Texas's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blue Cross and Blue Shield of Texas.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
2.1
Other2.1

Blue Cross and Blue Shield of Texas ROI Score by Age

Blue Cross and Blue Shield of Texas's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
1.5
66+1.5

Blue Cross and Blue Shield of Texas ROI Score by Usage

Blue Cross and Blue Shield of Texas's ROI score was rated the highest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.7

Blue Cross and Blue Shield of Texas ROI Score by Industry

Blue Cross and Blue Shield of Texas's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
1.6
Education
1.5
Healthcare, Hospitals and Medicine
1.5

Blue Cross and Blue Shield of Texas Customer Satisfaction (CSAT)

Blue Cross and Blue Shield of Texas Customer Satisfaction (CSAT) Score

22 / 100

Blue Cross and Blue Shield of Texas has an overall Customer Satisfaction score of 22 rated by its users and customers.

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Very Satisfied5%
Satisfied17%
Neither Satisfied nor Dissatisfied4%
Dissatisfied22%
Very Dissatisfied52%
Very Satisfied
5%
Satisfied
17%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
22%
Very Dissatisfied
52%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Blue Cross and Blue Shield of Texas Customer Satisfaction

Blue Cross and Blue Shield of Texas's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Blue Cross and Blue Shield of Texas Customer Satisfaction the Highest

Male
33%
Other
33%
Over 10 Years
33%

Ranked Blue Cross and Blue Shield of Texas Customer Satisfaction the Lowest

66+
0%
Caucasian
0%
Healthcare, Hospitals and Medicine
0%

Blue Cross and Blue Shield of Texas Customer Satisfaction Score by Gender

Male customers rated Blue Cross and Blue Shield of Texas's Customer Satisfaction score 25 points higher than Female customers.

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33 / 100
Male
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
8 / 100
Female
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
67%

Blue Cross and Blue Shield of Texas Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Blue Cross and Blue Shield of Texas' Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied8%
Dissatisfied25%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
25%
Very Dissatisfied
67%

CSAT according to Other

Blue Cross and Blue Shield of Texas' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

Blue Cross and Blue Shield of Texas Customer Satisfaction Score by Age

Blue Cross and Blue Shield of Texas's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Blue Cross and Blue Shield of Texas.
0
20
40
60
80
100
56-60 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
56-6025%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%
61-650%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
83%
66+0%

Blue Cross and Blue Shield of Texas Customer Satisfaction Score by Usage

Blue Cross and Blue Shield of Texas's Customer Satisfaction score was rated the highest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

2 to 5 Years
0
5 to 10 Years
0
Over 10 Years
33

Blue Cross and Blue Shield of Texas Customer Satisfaction Score by Industry

Blue Cross and Blue Shield of Texas's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
33
Education
0
Healthcare, Hospitals and Medicine
0

Blue Cross and Blue Shield of Texas Customer Service

1.9/5

Blue Cross and Blue Shield of Texas has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.

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Quick Insights into Blue Cross and Blue Shield of Texas Customer Service

Blue Cross and Blue Shield of Texas's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers who have used Blue Cross and Blue Shield of Texas's products/services for Over 10 Years.

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Ranked Blue Cross and Blue Shield of Texas Customer Service the Highest

61-65
1.8
Other
1.8
Male
1.6

Ranked Blue Cross and Blue Shield of Texas Customer Service the Lowest

Female
1.5
Healthcare, Hospitals and Medicine
1.5
Over 10 Years
1.5

Blue Cross and Blue Shield of Texas Customer Service Score by Gender

Male customers rated Blue Cross and Blue Shield of Texas's Customer Service score 0.1 stars higher than Female customers.

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Male

1.6/5

Female

1.5/5

Blue Cross and Blue Shield of Texas Customer Service Score by Ethnicity

Blue Cross and Blue Shield of Texas's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blue Cross and Blue Shield of Texas.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Other
1.8
Other1.8

Blue Cross and Blue Shield of Texas Customer Service Score by Age

Blue Cross and Blue Shield of Texas's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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0
20
40
60
80
100
56-60
1.7
56-601.7
61-65
1.8
61-651.8
66+
1.5
66+1.5

Blue Cross and Blue Shield of Texas Customer Service Score by Usage

Blue Cross and Blue Shield of Texas's Customer Service score was rated 1.5 stars by customers who have used Blue Cross and Blue Shield of Texas's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.

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2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Blue Cross and Blue Shield of Texas Customer Service Score by Industry

Blue Cross and Blue Shield of Texas's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
1.6
Education
1.5
Healthcare, Hospitals and Medicine
1.5

Blue Cross and Blue Shield of Texas as an Employer

3.2/5

Blue Cross and Blue Shield of Texas has a 3.2/5 stars for its overall company culture rated by their employees

  Blue Cross and Blue Shield of Texas CEO
top
5%
CEO of Blue Cross and Blue Shield of Texas

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Blue Cross and Blue Shield of Texas scored a -57 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Cross and Blue Shield of Texas would recommend the brand to a friend. ENPS measures how likely Blue Cross and Blue Shield of Texas employees would recommend working at Blue Cross and Blue Shield of Texas to a friend.

Net Promoter Score

-57
NPS Score
14%Promoters
15%Passive
71%Detractors

Employee Net Promoter Score

15
eNPS Score
48%Promoters
19%Passive
33%Detractors

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