-27
NPS
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BLUE CROSS BLUE SHIELD OF MICHIGAN
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About BLUE CROSS BLUE SHIELD OF MICHIGAN's Brand
MIBlueTalent: www.bcbsm.com/careers
Brand at a Glance
65%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.1/5
Customer Service
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS
BLUE CROSS BLUE SHIELD OF MICHIGAN's Net Promoter Score (NPS) is a -27 with 31% Promoters, 11% Passives, and 58% Detractors. Net Promoter Score tracks whether BLUE CROSS BLUE SHIELD OF MICHIGAN's customers would recommend using the product based on a scale of -100 to 100.
BLUE CROSS BLUE SHIELD OF MICHIGAN Overall NPS
| 31% | Promoters |
|---|---|
| 11% | Passives |
| 58% | Detractors |
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -25 | Jul 2023 | -25 |
Aug 2023 -30 | Aug 2023 | -30 |
Dec 2023 -34 | Dec 2023 | -34 |
Mar 2024 -35 | Mar 2024 | -35 |
May 2024 -22 | May 2024 | -22 |
Aug 2024 -24 | Aug 2024 | -24 |
Sep 2024 -26 | Sep 2024 | -26 |
Dec 2024 -28 | Dec 2024 | -28 |
Feb 2025 -25 | Feb 2025 | -25 |
Mar 2025 -25 | Mar 2025 | -25 |
Oct 2025 -27 | Oct 2025 | -27 |
May 2026 -27 | May 2026 | -27 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS 52 points higher than Male customers.
Male
-82
BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS was rated -82 by Male customers on Comparably.
9%
Promoters
0%
Passives
91%
Detractors
Female
-30
BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS was rated -30 by Female customers on Comparably.
30%
Promoters
10%
Passives
60%
Detractors
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS by Ethnicity
BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
Other -100 | Other | -100 |
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
BLUE CROSS BLUE SHIELD OF MICHIGAN NPS by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's NPS was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -86 | 2 to 5 Years | -86 |
Over 10 Years -42 | Over 10 Years | -42 |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Reviews
Out of the 4 BLUE CROSS BLUE SHIELD OF MICHIGAN customer reviews 2 were positive and 2 were constructive. BLUE CROSS BLUE SHIELD OF MICHIGAN customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of BLUE CROSS BLUE SHIELD OF MICHIGAN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty Score by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Loyalty score 23% higher than Male customers.
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Male
59%
Yes
Female
82%
Yes
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty Score by Ethnicity
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
58
out of 100
Caucasian
100
out of 100
Other
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty Score by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 64% | 36-40 | 64% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty Score by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Loyalty score was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Loyalty Score by Industry
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Loyalty score was rated 40% by Banking and Financial Services industry customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality
2.5/5
BLUE CROSS BLUE SHIELD OF MICHIGAN has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Product Information
BLUE CROSS BLUE SHIELD OF MICHIGAN’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated BLUE CROSS BLUE SHIELD OF MICHIGAN's product the highest.
- Website
- http://bcbsm.com/
- Company Size
- 5,001-10,000 Employees
Industry
Healthcare
Quick Insights into BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality
BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality the Highest
Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality the Lowest
BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality Score by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score 1 stars higher than Male customers.
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Male
1.5/5
Female
2.5/5
BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality Score by Ethnicity
BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 1.5 | Other | 1.5 |
BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality Score by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
36-40 2.3 | 36-40 | 2.3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality Score by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Product Quality Score by Industry
BLUE CROSS BLUE SHIELD OF MICHIGAN's Product Quality score was rated 1.5 stars by Banking and Financial Services industry customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Pricing
BLUE CROSS BLUE SHIELD OF MICHIGAN ROI & Value For Money
2.5/5
BLUE CROSS BLUE SHIELD OF MICHIGAN has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
Quick Insights into BLUE CROSS BLUE SHIELD OF MICHIGAN ROI
BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN ROI the Highest
Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN ROI the Lowest
BLUE CROSS BLUE SHIELD OF MICHIGAN ROI Score by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score 1.5 stars higher than Male customers.
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Male
1.5/5
Female
3/5
BLUE CROSS BLUE SHIELD OF MICHIGAN ROI Score by Ethnicity
BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.8 | Other | 1.8 |
BLUE CROSS BLUE SHIELD OF MICHIGAN ROI Score by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
36-40 2.5 | 36-40 | 2.5 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
BLUE CROSS BLUE SHIELD OF MICHIGAN ROI Score by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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BLUE CROSS BLUE SHIELD OF MICHIGAN ROI Score by Industry
BLUE CROSS BLUE SHIELD OF MICHIGAN's ROI score was rated 1.5 stars by Banking and Financial Services industry customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction (CSAT)
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction (CSAT) Score
28 / 100
BLUE CROSS BLUE SHIELD OF MICHIGAN has an overall Customer Satisfaction score of 28 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
5%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
17%
Very Dissatisfied
46%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction the Highest
Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction the Lowest
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score 19 points higher than Male customers.
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11 / 100
MaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 78% |
30 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 10% | |
Very Dissatisfied | 40% |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
67%
CSAT according to Other
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Industry
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score was rated 0 points by Banking and Financial Services industry customers.
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{
"title": "BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Satisfaction Score by Industry",
"text": "BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score was rated 0 points by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
}
]
}BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service
2.1/5
BLUE CROSS BLUE SHIELD OF MICHIGAN has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service
Address
600 E Lafayette Blvd, Detroit, MI 48226
Website
http://bcbsm.com/
Phone Number
(313) 225-9000
BLUE CROSS BLUE SHIELD OF MICHIGAN's Social Links
Quick Insights into BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service the Highest
Ranked BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service the Lowest
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service Score by Gender
Female customers rated BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score 0.6 stars higher than Male customers.
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Male
1.5/5
Female
2.1/5
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service Score by Ethnicity
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service Score by Age
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BLUE CROSS BLUE SHIELD OF MICHIGAN.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
36-40 2.2 | 36-40 | 2.2 |
51-55 2 | 51-55 | 2 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service Score by Usage
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score was rated the highest by customers who have used BLUE CROSS BLUE SHIELD OF MICHIGAN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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BLUE CROSS BLUE SHIELD OF MICHIGAN Customer Service Score by Industry
BLUE CROSS BLUE SHIELD OF MICHIGAN's Customer Service score was rated 1.5 stars by Banking and Financial Services industry customers.
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BLUE CROSS BLUE SHIELD OF MICHIGAN as an Employer
3.8/5
BLUE CROSS BLUE SHIELD OF MICHIGAN has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
CEO of BLUE CROSS BLUE SHIELD OF MICHIGAN
In the Top 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
BLUE CROSS BLUE SHIELD OF MICHIGAN scored a -27 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of BLUE CROSS BLUE SHIELD OF MICHIGAN would recommend the brand to a friend. ENPS measures how likely BLUE CROSS BLUE SHIELD OF MICHIGAN employees would recommend working at BLUE CROSS BLUE SHIELD OF MICHIGAN to a friend.
Net Promoter Score
-27
NPS Score
| 31% | Promoters |
|---|---|
| 11% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
