

Chinese brand of laundry detergent
Blue Moon's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Blue Moon's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 100 | Sep 2023 | 100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Blue Moon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Moon has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Blue Moon’s product quality score is a 5 out of 5 as rated by its users and customers.
Blue Moon has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Blue Moon has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blue Moon has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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http://www.bluemoon.com.cn/index.asp
Blue Moon has a 3.5/5 stars for its overall company culture rated by their employees

Blue Moon scored a 100 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Moon would recommend the brand to a friend. ENPS measures how likely Blue Moon employees would recommend working at Blue Moon to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |