bluebird bio NPS & Customer Reviews | Comparably
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bluebird bio
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About bluebird bio's Brand

Bluebird Bio offers products based on the transformative potential of gene therapy for patients with genetic and orphan diseases.

Brand at a Glance

65%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
3.9/5
Customer Service

bluebird bio NPS

bluebird bio's Net Promoter Score (NPS) is a 16 with 33% Promoters, 50% Passives, and 17% Detractors. Net Promoter Score tracks whether bluebird bio's customers would recommend using the product based on a scale of -100 to 100.

bluebird bio Overall NPS

16
NPS
33%Promoters
50%Passives
17%Detractors
bluebird bio Overall NPS

bluebird bio NPS Trend

-100
-50
0
50
100
Jan 2023
100
Jan 2023100
Feb 2024
50
Feb 202450
Mar 2024
0
Mar 20240
May 2024
0
May 20240
Mar 2025
0
Mar 20250
Jan 2026
17
Jan 202617

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

bluebird bio Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of bluebird bio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65
65%
35
35%
bluebird bio Customer Loyalty

bluebird bio Product Quality

4.2/5

bluebird bio has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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bluebird bio Product Information

bluebird bio’s product quality score is a 4.2 out of 5 as rated by its users and customers.

Website
http://www.bluebirdbio.com
Company Size
51-200 Employees

Industry

Biotech and Pharmaceuticals

bluebird bio Pricing

bluebird bio ROI & Value For Money

4/5

bluebird bio has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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bluebird bio Customer Satisfaction (CSAT)

bluebird bio Customer Satisfaction (CSAT) Score

83 / 100

bluebird bio has an overall Customer Satisfaction score of 83 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied33%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied17%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

bluebird bio Customer Service

3.9/5

bluebird bio has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About bluebird bio's Customer Service

Address

150 Second Street, Third Floor, Cambridge, MA


Website

http://www.bluebirdbio.com


Phone Number

339-499-9300

bluebird bio as an Employer

2.9/5

bluebird bio has a 2.9/5 stars for its overall company culture rated by their employees

  bluebird bio CEO
bottom
5%
CEO of bluebird bio

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

bluebird bio scored a 16 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of bluebird bio would recommend the brand to a friend. ENPS measures how likely bluebird bio employees would recommend working at bluebird bio to a friend.

Net Promoter Score

16
NPS Score
33%Promoters
50%Passive
17%Detractors

Employee Net Promoter Score

-14
eNPS Score
43%Promoters
0%Passive
57%Detractors

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