9
NPS
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Brand Page
Blued
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About Blued's Brand
Blued, a Grindr-style gay chat and hook-up app for Chinese guys.
Brand at a Glance
94%
Customer Loyalty
3.9/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Blued NPS
Blued's Net Promoter Score (NPS) is a 9 with 46% Promoters, 17% Passives, and 37% Detractors. Net Promoter Score tracks whether Blued's customers would recommend using the product based on a scale of -100 to 100.
Blued Overall NPS
| 46% | Promoters |
|---|---|
| 17% | Passives |
| 37% | Detractors |
Blued NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 24 | Mar 2022 | 24 |
May 2022 23 | May 2022 | 23 |
Jul 2022 26 | Jul 2022 | 26 |
Aug 2022 16 | Aug 2022 | 16 |
Sep 2022 12 | Sep 2022 | 12 |
Oct 2022 11 | Oct 2022 | 11 |
Nov 2022 14 | Nov 2022 | 14 |
Dec 2022 13 | Dec 2022 | 13 |
Jan 2023 19 | Jan 2023 | 19 |
Feb 2023 15 | Feb 2023 | 15 |
Jun 2023 12 | Jun 2023 | 12 |
Feb 2026 8 | Feb 2026 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blued NPS by Gender
Blued's NPS was rated 0 by Male customers on Comparably.
Male
0
Blued's NPS was rated by Male customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Female
N/A
Blued's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Blued NPS by Ethnicity
Blued's NPS was rated -34 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Blued NPS by Age
Blued's NPS was rated -1 points by customers ages 18-25 on Comparably.
Blued NPS by Usage
Blued's NPS was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years -23 | 2 to 5 Years | -23 |
Blued Customer Reviews
Out of the 2 Blued customer reviews 1 was positive and 1 was constructive. Blued customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Blued Customer Loyalty
94%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
94% of Blued users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Blued Customer Loyalty Score by Gender
Blued's Customer Loyalty score was rated 94 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Blued.
Male
94%
Yes
Female
N/A
Yes
Blued Customer Loyalty Score by Ethnicity
Blued's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blued.
100
out of 100
Asian or Pacific Islander
Blued Customer Loyalty Score by Age
Blued's Customer Loyalty score was rated 93% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Blued.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
Blued Customer Loyalty Score by Usage
Blued's Customer Loyalty score was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Blued Product Quality
3.9/5
Blued has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Blued Product Information
Blued’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://blued.cn
Industry
Tech
Consumer Services
Media
Mobile App
SaaS
Social
Sports & Entertainment
Quick Insights into Blued Product Quality
Blued's Product Quality score was rated highest by customers who have used Blued's products/services for 1 to 2 Years, and rated lowest by customers who have used Blued's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Blued's Product Quality.
Ranked Blued Product Quality the Highest
Ranked Blued Product Quality the Lowest
Blued Product Quality Score by Gender
Blued's Product Quality score was rated 3.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Blued.
Male
3.8/5
Female
N/A
Blued Product Quality Score by Ethnicity
Blued's Product Quality score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blued.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Blued Product Quality Score by Age
Blued's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Blued.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Blued Product Quality Score by Usage
Blued's Product Quality score was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Blued Pricing
Blued ROI & Value For Money
3.3/5
Blued has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Blued ROI
Blued's ROI score was rated highest by customers who have used Blued's products/services for 1 to 2 Years, and rated lowest by customers who have used Blued's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Blued's ROI score.
Ranked Blued ROI the Highest
Ranked Blued ROI the Lowest
Blued ROI Score by Gender
Blued's ROI score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Blued.
Male
3.1/5
Female
N/A
Blued ROI Score by Ethnicity
Blued's ROI score was rated 2.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blued.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Blued ROI Score by Age
Blued's ROI score was rated 3.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Blued.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
Blued ROI Score by Usage
Blued's ROI score was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Blued Customer Satisfaction (CSAT)
Blued Customer Satisfaction (CSAT) Score
69 / 100
Blued has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
32%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
5%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blued Customer Satisfaction
Blued's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Blued's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Blued's Customer Satisfaction.
Ranked Blued Customer Satisfaction the Highest
Ranked Blued Customer Satisfaction the Lowest
Blued Customer Satisfaction Score by Gender
Blued's Customer Satisfaction score was rated 55 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Blued.
55 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 27% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Blued Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Blued's Customer Satisfaction (CSAT) score was rated 63% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Blued.
63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
37%
Dissatisfied
0%
Very Dissatisfied
0%
Blued Customer Satisfaction Score by Age
Blued's Customer Satisfaction score was rated 56 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Blued.
0
20
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 56% |
Blued Customer Satisfaction Score by Usage
Blued's Customer Satisfaction score was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Blued Customer Service
3.6/5
Blued has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Blued's Customer Service
Address
China
Website
http://blued.cn
Quick Insights into Blued Customer Service
Blued's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Blued's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Blued's Customer Service score.
Ranked Blued Customer Service the Highest
Ranked Blued Customer Service the Lowest
Blued Customer Service Score by Gender
Blued's Customer Service score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Blued.
Male
3.4/5
Female
N/A
Blued Customer Service Score by Ethnicity
Blued's Customer Service score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blued.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Blued Customer Service Score by Age
Blued's Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Blued.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
Blued Customer Service Score by Usage
Blued's Customer Service score was rated the highest by customers who have used Blued's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Consumer vs. Employees
Blued scored a 9 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Blued would recommend the brand to a friend. ENPS measures how likely Blued employees would recommend working at Blued to a friend.
Net Promoter Score
9
NPS Score
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
