blueground NPS & Customer Reviews | Comparably
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blueground
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About blueground's Brand

A leading hospitality-tech company providing beautifully designed rentals in the world's top locations.

Brand at a Glance

64%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service

blueground NPS

blueground's Net Promoter Score (NPS) is a -13 with 32% Promoters, 23% Passives, and 45% Detractors. Net Promoter Score tracks whether blueground's customers would recommend using the product based on a scale of -100 to 100.

blueground Overall NPS

-13
NPS
32%Promoters
23%Passives
45%Detractors
blueground Overall NPS

blueground NPS Trend

-100
-50
0
50
100
Nov 2022
6
Nov 20226
Dec 2022
7
Dec 20227
Mar 2023
4
Mar 20234
Jul 2023
5
Jul 20235
Oct 2023
0
Oct 20230
Nov 2023
4
Nov 20234
Jan 2024
9
Jan 20249
May 2024
4
May 20244
Nov 2024
0
Nov 20240
Mar 2025
-8
Mar 2025-8
Apr 2025
-10
Apr 2025-10
Jan 2026
-13
Jan 2026-13

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

blueground NPS by Gender

blueground's NPS was rated 11 by Female customers on Comparably.

Female

11

blueground's NPS was rated 11 by Female customers on Comparably.

44%
Promoters
23%
Passives
33%
Detractors

Male

N/A

blueground's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

blueground NPS by Ethnicity

blueground's NPS was rated -17 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-17
Caucasian-17

blueground NPS by Usage

blueground's NPS was rated -51 points by customers who have used blueground's products/services for Less than 1 Year.

-100
-50
0
50
100
Less than 1 Year
-51
Less than 1 Year-51

blueground Customer Reviews

Out of the 6 blueground customer reviews 4 were positive and 2 were constructive. blueground customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Better customer service; units are underprovisioned for the money - no value
What can this brand most improve?
Transparency, ability to make suggestions
What do you value most about this brand?
Quality of their service is excellent
What do you value most about this brand?
The depth of information provided and the effectiveness of the platform.
What do you value most about this brand?
Good experience for the customer

blueground Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of blueground users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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64
64%
36
36%
blueground Customer Loyalty

blueground Customer Loyalty Score by Gender

blueground's Customer Loyalty score was rated 80 by Female customers on Comparably.

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Female
80%
Yes
Male
N/A
Yes

blueground Customer Loyalty Score by Ethnicity

blueground's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian

blueground Customer Loyalty Score by Usage

blueground's Customer Loyalty score was rated 66% by customers who have used blueground's products/services for Less than 1 Year.

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Less than 1 Year
66%

blueground Product Quality

3/5

blueground has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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blueground Product Information

blueground’s product quality score is a 3 out of 5 as rated by its users and customers.

Website
https://www.theblueground.com
Company Size
51-200 Employees

Industry

Real Estate

Quick Insights into blueground Product Quality

blueground's Product Quality score was rated highest by Female customers.

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Ranked blueground Product Quality the Highest

Female
3.3
Caucasian
2.4
Less than 1 Year
2.2

blueground Product Quality Score by Gender

blueground's Product Quality score was rated 3.3 by Female customers on Comparably.

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Female

3.3/5

Male

N/A

blueground Product Quality Score by Ethnicity

blueground's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4

blueground Product Quality Score by Usage

blueground's Product Quality score was rated 2.2 stars by customers who have used blueground's products/services for Less than 1 Year.

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Less than 1 Year
2.2

blueground Pricing

blueground ROI & Value For Money

3.1/5

blueground has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Quick Insights into blueground ROI

blueground's ROI score was rated highest by Female customers.

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Ranked blueground ROI the Highest

Female
3.5
Caucasian
2.6
Less than 1 Year
2.1

blueground ROI Score by Gender

blueground's ROI score was rated 3.5 by Female customers on Comparably.

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Female

3.5/5

Male

N/A

blueground ROI Score by Ethnicity

blueground's ROI score was rated 2.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6

blueground ROI Score by Usage

blueground's ROI score was rated 2.1 stars by customers who have used blueground's products/services for Less than 1 Year.

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Less than 1 Year
2.1

blueground Customer Satisfaction (CSAT)

blueground Customer Satisfaction (CSAT) Score

50 / 100

blueground has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied27%
Satisfied23%
Neither Satisfied nor Dissatisfied15%
Dissatisfied4%
Very Dissatisfied31%
Very Satisfied
27%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
4%
Very Dissatisfied
31%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into blueground Customer Satisfaction

blueground's Customer Satisfaction score was rated highest by Female customers.

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Ranked blueground Customer Satisfaction the Highest

Female
67%
Caucasian
50%
Less than 1 Year
38%

blueground Customer Satisfaction Score by Gender

blueground's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100
Female
Very Satisfied
11%
Satisfied
56%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

blueground Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

blueground's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

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50 / 100
Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied17%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%

blueground Customer Satisfaction Score by Usage

blueground's Customer Satisfaction score was rated 38 points by customers who have used blueground's products/services for Less than 1 Year.

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Less than 1 Year
38

blueground Customer Service

2.9/5

blueground has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About blueground's Customer Service

Address

311 W 43rd St100, New York City, NY 10036


Website

https://www.theblueground.com

Quick Insights into blueground Customer Service

blueground's Customer Service score was rated highest by Female customers.

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Ranked blueground Customer Service the Highest

Female
3.4
Caucasian
2.4
Less than 1 Year
2

blueground Customer Service Score by Gender

blueground's Customer Service score was rated 3.4 by Female customers on Comparably.

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Female

3.4/5

Male

N/A

blueground Customer Service Score by Ethnicity

blueground's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of blueground.
0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4

blueground Customer Service Score by Usage

blueground's Customer Service score was rated 2 stars by customers who have used blueground's products/services for Less than 1 Year.

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Less than 1 Year
2

blueground as an Employer

3.9/5

blueground has a 3.9/5 stars for its overall company culture rated by their employees

  blueground CEO
top
5%
CEO of blueground

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

blueground scored a -13 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of blueground would recommend the brand to a friend. ENPS measures how likely blueground employees would recommend working at blueground to a friend.

Net Promoter Score

-13
NPS Score
32%Promoters
23%Passive
45%Detractors

Employee Net Promoter Score

46
eNPS Score
64%Promoters
18%Passive
18%Detractors

Global Ranking Snapshot

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