-59
NPS
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Bluestem Brands
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About Bluestem Brands' Brand
Bluestem Brands offers consumer products through home-shopping, direct mail catalogs, and online shopping, with flexible payment options.
Brand at a Glance
80%
Customer Loyalty
2.3/5
Product Quality
2.1/5
Pricing
2.3/5
Customer Service
Bluestem Brands NPS
Bluestem Brands's Net Promoter Score (NPS) is a -59 with 15% Promoters, 11% Passives, and 74% Detractors. Net Promoter Score tracks whether Bluestem Brands's customers would recommend using the product based on a scale of -100 to 100.
Bluestem Brands Overall NPS
| 15% | Promoters |
|---|---|
| 11% | Passives |
| 74% | Detractors |
Bluestem Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -33 | Feb 2022 | -33 |
Jun 2022 -50 | Jun 2022 | -50 |
Nov 2022 -44 | Nov 2022 | -44 |
Apr 2023 -50 | Apr 2023 | -50 |
May 2023 -54 | May 2023 | -54 |
Sep 2023 -51 | Sep 2023 | -51 |
Dec 2023 -54 | Dec 2023 | -54 |
Jun 2024 -43 | Jun 2024 | -43 |
Aug 2024 -46 | Aug 2024 | -46 |
Oct 2024 -51 | Oct 2024 | -51 |
May 2025 -54 | May 2025 | -54 |
Jun 2025 -59 | Jun 2025 | -59 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bluestem Brands NPS by Gender
Male customers rated Bluestem Brands's NPS 58 points higher than Female customers.
Male
-17
Bluestem Brands's NPS was rated -17 by Male customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Female
-75
Bluestem Brands's NPS was rated -75 by Female customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Bluestem Brands NPS by Ethnicity
Bluestem Brands's NPS was rated -57 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Bluestem Brands NPS by Age
Bluestem Brands's NPS was rated -50 points by customers ages 66+ on Comparably.
Bluestem Brands NPS by Usage
Bluestem Brands's NPS was rated the highest by customers who have used Bluestem Brands's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Over 10 Years -67 | Over 10 Years | -67 |
Bluestem Brands Customer Reviews
Out of the 2 Bluestem Brands customer reviews 1 was positive and 1 was constructive. Bluestem Brands customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bluestem Brands Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Bluestem Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bluestem Brands Customer Loyalty Score by Gender
Male customers rated Bluestem Brands's Customer Loyalty score 7% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Bluestem Brands.
Male
85%
Yes
Female
78%
Yes
Bluestem Brands Customer Loyalty Score by Ethnicity
Bluestem Brands's Customer Loyalty score was rated 74% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bluestem Brands.
74
out of 100
Caucasian
Bluestem Brands Customer Loyalty Score by Age
Bluestem Brands's Customer Loyalty score was rated 78% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bluestem Brands.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 78% | 66+ | 78% |
Bluestem Brands Customer Loyalty Score by Usage
Bluestem Brands's Customer Loyalty score was rated the highest by customers who have used Bluestem Brands's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bluestem Brands Product Quality
2.3/5
Bluestem Brands has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Bluestem Brands Product Information
Bluestem Brands’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- http://bluestembrands.com
- Company Size
- 1,001-5,000 Employees
Industry
Ecommerce and Marketplaces
Quick Insights into Bluestem Brands Product Quality
Bluestem Brands's Product Quality score was rated highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Bluestem Brands Product Quality the Highest
Ranked Bluestem Brands Product Quality the Lowest
Bluestem Brands Product Quality Score by Gender
Male customers rated Bluestem Brands's Product Quality score 1.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bluestem Brands.
Male
3.1/5
Female
1.5/5
Bluestem Brands Product Quality Score by Ethnicity
Bluestem Brands's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bluestem Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Bluestem Brands Product Quality Score by Age
Bluestem Brands's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bluestem Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Bluestem Brands Product Quality Score by Usage
Bluestem Brands's Product Quality score was rated the highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Bluestem Brands Pricing
Bluestem Brands ROI & Value For Money
2.1/5
Bluestem Brands has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Quick Insights into Bluestem Brands ROI
Bluestem Brands's ROI score was rated highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Bluestem Brands ROI the Highest
Ranked Bluestem Brands ROI the Lowest
Bluestem Brands ROI Score by Gender
Male customers rated Bluestem Brands's ROI score 1.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bluestem Brands.
Male
3.2/5
Female
1.5/5
Bluestem Brands ROI Score by Ethnicity
Bluestem Brands's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bluestem Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Bluestem Brands ROI Score by Age
Bluestem Brands's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bluestem Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Bluestem Brands ROI Score by Usage
Bluestem Brands's ROI score was rated the highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Bluestem Brands Customer Satisfaction (CSAT)
Bluestem Brands Customer Satisfaction (CSAT) Score
33 / 100
Bluestem Brands has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bluestem Brands Customer Satisfaction
Bluestem Brands's Customer Satisfaction score was rated highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Bluestem Brands' Customer Satisfaction.
Ranked Bluestem Brands Customer Satisfaction the Highest
Ranked Bluestem Brands Customer Satisfaction the Lowest
Bluestem Brands Customer Satisfaction Score by Gender
Male customers rated Bluestem Brands's Customer Satisfaction score 41 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bluestem Brands.
66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
25 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Bluestem Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bluestem Brands' Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bluestem Brands.
43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
Bluestem Brands Customer Satisfaction Score by Age
Bluestem Brands's Customer Satisfaction score was rated 25 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Bluestem Brands.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 25% |
Bluestem Brands Customer Satisfaction Score by Usage
Bluestem Brands's Customer Satisfaction score was rated the highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Bluestem Brands Customer Service
2.3/5
Bluestem Brands has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Bluestem Brands's Customer Service
Address
6509 Flying Cloud Drive, Eden Prairie, MN
Website
http://bluestembrands.com
Phone Number
19526563888
Quick Insights into Bluestem Brands Customer Service
Bluestem Brands's Customer Service score was rated highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Bluestem Brands' Customer Service score.
Ranked Bluestem Brands Customer Service the Highest
Ranked Bluestem Brands Customer Service the Lowest
Bluestem Brands Customer Service Score by Gender
Male customers rated Bluestem Brands's Customer Service score 2.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bluestem Brands.
Male
3.7/5
Female
1.5/5
Bluestem Brands Customer Service Score by Ethnicity
Bluestem Brands's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bluestem Brands.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Bluestem Brands Customer Service Score by Age
Bluestem Brands's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Bluestem Brands.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Bluestem Brands Customer Service Score by Usage
Bluestem Brands's Customer Service score was rated the highest by customers who have used Bluestem Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Bluestem Brands as an Employer
2.6/5
Bluestem Brands has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Bluestem Brands scored a -59 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Bluestem Brands would recommend the brand to a friend. ENPS measures how likely Bluestem Brands employees would recommend working at Bluestem Brands to a friend.
Net Promoter Score
-59
NPS Score
| 15% | Promoters |
|---|---|
| 11% | Passive |
| 74% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 19% | Promoters |
|---|---|
| 14% | Passive |
| 67% | Detractors |
