-27
NPS
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Brand Page
BMI
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About BMI's Brand
Brand at a Glance
61%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.7/5
Customer Service
BMI NPS
BMI's Net Promoter Score (NPS) is a -27 with 31% Promoters, 11% Passives, and 58% Detractors. Net Promoter Score tracks whether BMI's customers would recommend using the product based on a scale of -100 to 100.
BMI Overall NPS
| 31% | Promoters |
|---|---|
| 11% | Passives |
| 58% | Detractors |
BMI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 25 | Jun 2022 | 25 |
Aug 2022 11 | Aug 2022 | 11 |
Oct 2022 10 | Oct 2022 | 10 |
Nov 2022 9 | Nov 2022 | 9 |
Jan 2023 -1 | Jan 2023 | -1 |
Apr 2023 -8 | Apr 2023 | -8 |
Feb 2024 -15 | Feb 2024 | -15 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -25 | Apr 2024 | -25 |
May 2024 -30 | May 2024 | -30 |
Jun 2024 -34 | Jun 2024 | -34 |
Jul 2025 -27 | Jul 2025 | -27 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BMI Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of BMI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BMI Product Quality
3/5
BMI has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock BMI's overall Product Quality score rated by its users and customers.
BMI Product Information
BMI’s product quality score is a 3 out of 5 as rated by its users and customers.
BMI Pricing
BMI ROI & Value For Money
2.9/5
BMI has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock BMI's overall ROI score rated by its users and customers.
BMI Customer Satisfaction (CSAT)
BMI Customer Satisfaction (CSAT) Score
30 / 100
BMI has an overall Customer Satisfaction score of 30 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BMI Customer Service
2.7/5
BMI has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock BMI's overall Customer Service score rated by its users and customers.
BMI as an Employer
3.1/5
BMI has a 3.1/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
BMI scored a -27 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of BMI would recommend the brand to a friend. ENPS measures how likely BMI employees would recommend working at BMI to a friend.
Net Promoter Score
-27
NPS Score
| 31% | Promoters |
|---|---|
| 11% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 30% | Promoters |
|---|---|
| 15% | Passive |
| 55% | Detractors |
