-18
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
BoatUS
Marketing or Exec? Claim Your Free Account
About BoatUS' Brand
Boat Owners Association of The United States (BoatUS) is the nation's largest organization of recreational boat owners
Brand at a Glance
81%
Customer Loyalty
2.3/5
Product Quality
2.3/5
Pricing
2.2/5
Customer Service
BoatUS NPS
BoatUS's Net Promoter Score (NPS) is a -18 with 38% Promoters, 6% Passives, and 56% Detractors. Net Promoter Score tracks whether BoatUS's customers would recommend using the product based on a scale of -100 to 100.
BoatUS Overall NPS
| 38% | Promoters |
|---|---|
| 6% | Passives |
| 56% | Detractors |
BoatUS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -50 | Jul 2022 | -50 |
Aug 2022 -60 | Aug 2022 | -60 |
Dec 2022 -33 | Dec 2022 | -33 |
May 2023 -15 | May 2023 | -15 |
Jan 2024 -33 | Jan 2024 | -33 |
Feb 2024 -20 | Feb 2024 | -20 |
Sep 2024 -27 | Sep 2024 | -27 |
Oct 2024 -33 | Oct 2024 | -33 |
Mar 2025 -39 | Mar 2025 | -39 |
Jun 2025 -29 | Jun 2025 | -29 |
Jul 2025 -27 | Jul 2025 | -27 |
Sep 2025 -19 | Sep 2025 | -19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BoatUS NPS by Gender
BoatUS's NPS was rated -100 by Male customers on Comparably.
Male
-100
BoatUS's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
BoatUS's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
BoatUS NPS by Ethnicity
BoatUS's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
BoatUS NPS by Usage
BoatUS's NPS was rated -100 points by customers who have used BoatUS's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
BoatUS Customer Reviews
Out of the 3 BoatUS customer reviews 0 were positive and 3 were constructive. BoatUS customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
BoatUS Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of BoatUS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BoatUS Customer Loyalty Score by Gender
BoatUS's Customer Loyalty score was rated 87 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of BoatUS.
Male
87%
Yes
Female
N/A
Yes
BoatUS Customer Loyalty Score by Ethnicity
BoatUS's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BoatUS.
82
out of 100
Caucasian
BoatUS Customer Loyalty Score by Usage
BoatUS's Customer Loyalty score was rated 100% by customers who have used BoatUS's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BoatUS Product Quality
2.3/5
BoatUS has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock BoatUS' overall Product Quality score rated by its users and customers.
BoatUS Product Information
BoatUS’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- https://www.boatus.com
- Company Size
- 51-200 Employees
Industry
Insurance
Quick Insights into BoatUS Product Quality
BoatUS's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked BoatUS' Product Quality.
Ranked BoatUS Product Quality the Highest
BoatUS Product Quality Score by Gender
BoatUS's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of BoatUS.
Male
1.5/5
Female
N/A
BoatUS Product Quality Score by Ethnicity
BoatUS's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BoatUS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
BoatUS Product Quality Score by Usage
BoatUS's Product Quality score was rated 1.5 stars by customers who have used BoatUS's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
BoatUS Pricing
BoatUS ROI & Value For Money
2.3/5
BoatUS has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock BoatUS' overall ROI score rated by its users and customers.
Quick Insights into BoatUS ROI
BoatUS's ROI score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked BoatUS' ROI score.
Ranked BoatUS ROI the Highest
BoatUS ROI Score by Gender
BoatUS's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of BoatUS.
Male
1.5/5
Female
N/A
BoatUS ROI Score by Ethnicity
BoatUS's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BoatUS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
BoatUS ROI Score by Usage
BoatUS's ROI score was rated 1.5 stars by customers who have used BoatUS's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
BoatUS Customer Satisfaction (CSAT)
BoatUS Customer Satisfaction (CSAT) Score
46 / 100
BoatUS has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BoatUS Customer Satisfaction
BoatUS's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked BoatUS' Customer Satisfaction.
Ranked BoatUS Customer Satisfaction the Highest
BoatUS Customer Satisfaction Score by Gender
BoatUS's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of BoatUS.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 83% |
BoatUS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BoatUS' Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BoatUS.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
BoatUS Customer Service
2.2/5
BoatUS has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock BoatUS' overall Customer Service score rated by its users and customers.
About BoatUS's Customer Service
Address
880 S Pickett St, Alexandria, VA 22304
Website
https://www.boatus.com
Phone Number
(800) 395-2628
BoatUS's Social Links
Quick Insights into BoatUS Customer Service
BoatUS's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked BoatUS' Customer Service score.
Ranked BoatUS Customer Service the Highest
BoatUS Customer Service Score by Gender
BoatUS's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of BoatUS.
Male
1.5/5
Female
N/A
BoatUS Customer Service Score by Ethnicity
BoatUS's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BoatUS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
BoatUS Customer Service Score by Usage
BoatUS's Customer Service score was rated 1.5 stars by customers who have used BoatUS's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Consumer vs. Employees
BoatUS scored a -18 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of BoatUS would recommend the brand to a friend. ENPS measures how likely BoatUS employees would recommend working at BoatUS to a friend.
Net Promoter Score
-18
NPS Score
| 38% | Promoters |
|---|---|
| 6% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
