-38
NPS
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Boohoo
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About Boohoo's Brand
Provider of an online marketplace designed to offer on-demand apparel for men and women. The company's online marketplace offers an easily navigable user interface, product catalog, authentic products, cash on delivery and 30-day exchange or return policy, enabling consumers to find clothing, accessories, and footwear designed for men and women.
Brand at a Glance
53%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
Boohoo NPS
Boohoo's Net Promoter Score (NPS) is a -38 with 28% Promoters, 6% Passives, and 66% Detractors. Net Promoter Score tracks whether Boohoo's customers would recommend using the product based on a scale of -100 to 100.
Boohoo Overall NPS
| 28% | Promoters |
|---|---|
| 6% | Passives |
| 66% | Detractors |
Boohoo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -48 | Apr 2022 | -48 |
Jul 2022 -50 | Jul 2022 | -50 |
Oct 2022 -52 | Oct 2022 | -52 |
Nov 2022 -51 | Nov 2022 | -51 |
Jan 2023 -53 | Jan 2023 | -53 |
Apr 2023 -45 | Apr 2023 | -45 |
Jun 2023 -40 | Jun 2023 | -40 |
Sep 2023 -44 | Sep 2023 | -44 |
Dec 2023 -46 | Dec 2023 | -46 |
Feb 2024 -33 | Feb 2024 | -33 |
Mar 2024 -35 | Mar 2024 | -35 |
Apr 2024 -37 | Apr 2024 | -37 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Boohoo NPS by Gender
Boohoo's NPS was rated -64 by Female customers on Comparably.
Female
-64
Boohoo's NPS was rated -64 by Female customers on Comparably.
18%
Promoters
0%
Passives
82%
Detractors
Male
N/A
Boohoo's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Boohoo NPS by Ethnicity
Boohoo's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
African American/Black -34 | African American/Black | -34 |
Boohoo NPS by Age
Boohoo's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Boohoo NPS by Usage
Boohoo's NPS was rated the highest by customers who have used Boohoo's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
Boohoo Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Boohoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Boohoo Customer Loyalty Score by Gender
Boohoo's Customer Loyalty score was rated 46 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Boohoo.
Female
46%
Yes
Male
N/A
Yes
Boohoo Customer Loyalty Score by Ethnicity
Boohoo's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Boohoo.
40
out of 100
Caucasian
70
out of 100
African American/Black
Boohoo Customer Loyalty Score by Age
Boohoo's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Boohoo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
26-30 10% | 26-30 | 10% |
Boohoo Customer Loyalty Score by Usage
Boohoo's Customer Loyalty score was rated the highest by customers who have used Boohoo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Boohoo Product Quality
3.4/5
Boohoo has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Boohoo Product Information
Boohoo’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- www.boohoo.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Boohoo Product Quality
Boohoo's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Boohoo's Product Quality.
Ranked Boohoo Product Quality the Highest
Ranked Boohoo Product Quality the Lowest
Boohoo Product Quality Score by Gender
Boohoo's Product Quality score was rated 2.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Boohoo.
Female
2.9/5
Male
N/A
Boohoo Product Quality Score by Ethnicity
Boohoo's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Boohoo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Boohoo Product Quality Score by Age
Boohoo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Boohoo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.3 | 26-30 | 2.3 |
Boohoo Product Quality Score by Usage
Boohoo's Product Quality score was rated the highest by customers who have used Boohoo's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Boohoo Pricing
Boohoo ROI & Value For Money
3.2/5
Boohoo has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Boohoo's overall ROI score rated by its users and customers.
Quick Insights into Boohoo ROI
Boohoo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Boohoo's ROI score.
Ranked Boohoo ROI the Highest
Ranked Boohoo ROI the Lowest
Boohoo ROI Score by Gender
Boohoo's ROI score was rated 2.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Boohoo.
Female
2.5/5
Male
N/A
Boohoo ROI Score by Ethnicity
Boohoo's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Boohoo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3 | African American/Black | 3 |
Boohoo ROI Score by Age
Boohoo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Boohoo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 1.5 | 26-30 | 1.5 |
Boohoo ROI Score by Usage
Boohoo's ROI score was rated the highest by customers who have used Boohoo's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Boohoo Customer Satisfaction (CSAT)
Boohoo Customer Satisfaction (CSAT) Score
62 / 100
Boohoo has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
19%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
4%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Boohoo Customer Satisfaction
Boohoo's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Boohoo's Customer Satisfaction.
Ranked Boohoo Customer Satisfaction the Highest
Boohoo Customer Satisfaction Score by Gender
Boohoo's Customer Satisfaction score was rated 17 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Boohoo.
17 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Boohoo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Boohoo's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Boohoo.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Boohoo Customer Satisfaction Score by Age
Boohoo's Customer Satisfaction score was rated 33 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Boohoo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% |
Boohoo Customer Satisfaction Score by Usage
Boohoo's Customer Satisfaction score was rated 50 points by customers who have used Boohoo's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Boohoo Customer Service
3.4/5
Boohoo has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Boohoo's overall Customer Service score rated by its users and customers.
About Boohoo's Customer Service
Address
49-51 Dale Street, Manchester, M1 2HF
Website
www.boohoo.com
Phone Number
7
Quick Insights into Boohoo Customer Service
Boohoo's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Boohoo's Customer Service score.
Ranked Boohoo Customer Service the Highest
Ranked Boohoo Customer Service the Lowest
Boohoo Customer Service Score by Gender
Boohoo's Customer Service score was rated 2.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Boohoo.
Female
2.9/5
Male
N/A
Boohoo Customer Service Score by Ethnicity
Boohoo's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Boohoo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Boohoo Customer Service Score by Age
Boohoo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Boohoo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.5 | 26-30 | 1.5 |
Boohoo Customer Service Score by Usage
Boohoo's Customer Service score was rated the highest by customers who have used Boohoo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Boohoo as an Employer
Consumer vs. Employees
Boohoo scored a -38 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Boohoo would recommend the brand to a friend. ENPS measures how likely Boohoo employees would recommend working at Boohoo to a friend.
Net Promoter Score
-38
NPS Score
| 28% | Promoters |
|---|---|
| 6% | Passive |
| 66% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
