

Boston Pizza is a Canadian-based restaurant chain.
Boston Pizza's Net Promoter Score (NPS) is a 4 with 40% Promoters, 24% Passives, and 36% Detractors. Net Promoter Score tracks whether Boston Pizza's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 24% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 3 | May 2024 | 3 |
Jun 2024 2 | Jun 2024 | 2 |
Jul 2024 2 | Jul 2024 | 2 |
Sep 2024 3 | Sep 2024 | 3 |
Oct 2024 2 | Oct 2024 | 2 |
Dec 2024 2 | Dec 2024 | 2 |
Jan 2025 2 | Jan 2025 | 2 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 3 | Apr 2025 | 3 |
May 2025 5 | May 2025 | 5 |
Jul 2025 7 | Jul 2025 | 7 |
Dec 2025 4 | Dec 2025 | 4 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Boston Pizza's NPS 23 points higher than Male customers.
Boston Pizza's NPS was rated -15 by Male customers on Comparably.
Boston Pizza's NPS was rated 8 by Female customers on Comparably.
Boston Pizza's NPS was rated -29 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
Boston Pizza's NPS was rated 20 points by customers ages 18-25 on Comparably.
Boston Pizza's NPS was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Over 10 Years -72 | Over 10 Years | -72 |
Out of the 4 Boston Pizza customer reviews 2 were positive and 2 were constructive. Boston Pizza customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Boston Pizza users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Boston Pizza's Customer Loyalty score 11% higher than Male customers.
Boston Pizza's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Boston Pizza's Customer Loyalty score was rated 64% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
Boston Pizza's Customer Loyalty score was rated the highest by customers who have used Boston Pizza's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Boston Pizza's Customer Loyalty score was rated 74% by Accounting industry customers.
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Boston Pizza has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Boston Pizza’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Boston Pizza's product the highest.
Boston Pizza's Product Quality score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.
Female customers rated Boston Pizza's Product Quality score 0.5 stars higher than Male customers.
Boston Pizza's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Boston Pizza's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Boston Pizza's Product Quality score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Boston Pizza's Product Quality score was rated 3.5 stars by Accounting industry customers.
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Boston Pizza has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Boston Pizza's ROI score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.
Female customers rated Boston Pizza's ROI score 0.6 stars higher than Male customers.
Boston Pizza's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Boston Pizza's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
Boston Pizza's ROI score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Boston Pizza's ROI score was rated 3.3 stars by Accounting industry customers.
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Boston Pizza has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Boston Pizza's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Female customers rated Boston Pizza's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Boston Pizza's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Boston Pizza's Customer Satisfaction score was rated 60 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% |
Boston Pizza's Customer Satisfaction score was rated 40 points by customers who have used Boston Pizza's products/services for 5 to 10 Years.
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Boston Pizza has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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#100 – 10760 Shellbridge Way Richmond, BC, V6X 3H1 Canada
http://bostonpizza.com
(604) 270-1108
Boston Pizza's Customer Service score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.
Female customers rated Boston Pizza's Customer Service score 0.2 stars higher than Male customers.
Boston Pizza's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Boston Pizza's Customer Service score was rated 3.7 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
Boston Pizza's Customer Service score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Boston Pizza's Customer Service score was rated 3.3 stars by Accounting industry customers.
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Boston Pizza has a 3.2/5 stars for its overall company culture rated by their employees

Boston Pizza scored a 4 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Boston Pizza would recommend the brand to a friend. ENPS measures how likely Boston Pizza employees would recommend working at Boston Pizza to a friend.
| 40% | Promoters |
|---|---|
| 24% | Passive |
| 36% | Detractors |
| 46% | Promoters |
|---|---|
| 24% | Passive |
| 30% | Detractors |