Boston Pizza NPS & Customer Reviews | Comparably
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Boston Pizza
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About Boston Pizza's Brand

Boston Pizza is a Canadian-based restaurant chain.

Brand at a Glance

63%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service

Boston Pizza NPS

Boston Pizza's Net Promoter Score (NPS) is a 4 with 40% Promoters, 24% Passives, and 36% Detractors. Net Promoter Score tracks whether Boston Pizza's customers would recommend using the product based on a scale of -100 to 100.

Boston Pizza Overall NPS

4
NPS
40%Promoters
24%Passives
36%Detractors
Boston Pizza Overall NPS

Boston Pizza NPS Trend

-100
-50
0
50
100
May 2024
3
May 20243
Jun 2024
2
Jun 20242
Jul 2024
2
Jul 20242
Sep 2024
3
Sep 20243
Oct 2024
2
Oct 20242
Dec 2024
2
Dec 20242
Jan 2025
2
Jan 20252
Mar 2025
2
Mar 20252
Apr 2025
3
Apr 20253
May 2025
5
May 20255
Jul 2025
7
Jul 20257
Dec 2025
4
Dec 20254

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Boston Pizza NPS by Gender

Female customers rated Boston Pizza's NPS 23 points higher than Male customers.

Male

-15

Boston Pizza's NPS was rated -15 by Male customers on Comparably.

28%
Promoters
29%
Passives
43%
Detractors

Female

8

Boston Pizza's NPS was rated 8 by Female customers on Comparably.

54%
Promoters
0%
Passives
46%
Detractors

Boston Pizza NPS by Ethnicity

Boston Pizza's NPS was rated -29 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-29
Caucasian-29

Boston Pizza NPS by Age

Boston Pizza's NPS was rated 20 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
60%
Passives
0%
Detractors
40%
18-2560%0%40%

Boston Pizza NPS by Usage

Boston Pizza's NPS was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-20
Less than 1 Year-20
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
40
2 to 5 Years40
5 to 10 Years
-13
5 to 10 Years-13
Over 10 Years
-72
Over 10 Years-72

Boston Pizza Customer Reviews

Out of the 4 Boston Pizza customer reviews 2 were positive and 2 were constructive. Boston Pizza customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
You need to fix a whole bunch of stuff.
What can this brand most improve?
Service & food prep was atrocious
What do you value most about this brand?
food and more foood food
What do you value most about this brand?
I really really love pizza

Boston Pizza Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of Boston Pizza users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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63
63%
37
37%
Boston Pizza Customer Loyalty

Boston Pizza Customer Loyalty Score by Gender

Female customers rated Boston Pizza's Customer Loyalty score 11% higher than Male customers.

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Male
61%
Yes
Female
72%
Yes

Boston Pizza Customer Loyalty Score by Ethnicity

Boston Pizza's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.

% who answered "Yes"

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60
out of 100
Caucasian

Boston Pizza Customer Loyalty Score by Age

Boston Pizza's Customer Loyalty score was rated 64% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%

Boston Pizza Customer Loyalty Score by Usage

Boston Pizza's Customer Loyalty score was rated the highest by customers who have used Boston Pizza's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
28%
1 to 2 Years
82%
2 to 5 Years
46%
5 to 10 Years
55%
Over 10 Years
100%

Boston Pizza Customer Loyalty Score by Industry

Boston Pizza's Customer Loyalty score was rated 74% by Accounting industry customers.

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Accounting
74%

Boston Pizza Product Quality

3.5/5

Boston Pizza has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Boston Pizza Product Information

Boston Pizza’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Boston Pizza's product the highest.

Website
http://bostonpizza.com
Company Size
51-200 Employees

Industry

Restaurants
Food and Beverages

Quick Insights into Boston Pizza Product Quality

Boston Pizza's Product Quality score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.

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Ranked Boston Pizza Product Quality the Highest

1 to 2 Years
4.6
18-25
3.9
Accounting
3.5

Ranked Boston Pizza Product Quality the Lowest

Male
3
Over 10 Years
2.7

Boston Pizza Product Quality Score by Gender

Female customers rated Boston Pizza's Product Quality score 0.5 stars higher than Male customers.

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Male

3/5

Female

3.5/5

Boston Pizza Product Quality Score by Ethnicity

Boston Pizza's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9

Boston Pizza Product Quality Score by Age

Boston Pizza's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.9
18-253.9

Boston Pizza Product Quality Score by Usage

Boston Pizza's Product Quality score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
4.6
2 to 5 Years
4.1
5 to 10 Years
2.7
Over 10 Years
2.7

Boston Pizza Product Quality Score by Industry

Boston Pizza's Product Quality score was rated 3.5 stars by Accounting industry customers.

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Accounting
3.5

Boston Pizza Pricing

Boston Pizza ROI & Value For Money

3.2/5

Boston Pizza has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Boston Pizza Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into Boston Pizza ROI

Boston Pizza's ROI score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.

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Ranked Boston Pizza ROI the Highest

1 to 2 Years
4.2
18-25
3.5
Accounting
3.3

Ranked Boston Pizza ROI the Lowest

Male
2.6
Over 10 Years
2.4

Boston Pizza ROI Score by Gender

Female customers rated Boston Pizza's ROI score 0.6 stars higher than Male customers.

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Male

2.6/5

Female

3.2/5

Boston Pizza ROI Score by Ethnicity

Boston Pizza's ROI score was rated 2.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3

Boston Pizza ROI Score by Age

Boston Pizza's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.5
18-253.5

Boston Pizza ROI Score by Usage

Boston Pizza's ROI score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
4.2
2 to 5 Years
3.3
5 to 10 Years
2.4
Over 10 Years
2.4

Boston Pizza ROI Score by Industry

Boston Pizza's ROI score was rated 3.3 stars by Accounting industry customers.

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Accounting
3.3

Boston Pizza Customer Satisfaction (CSAT)

Boston Pizza Customer Satisfaction (CSAT) Score

68 / 100

Boston Pizza has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied30%
Satisfied38%
Neither Satisfied nor Dissatisfied10%
Dissatisfied1%
Very Dissatisfied21%
Very Satisfied
30%
Satisfied
38%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
1%
Very Dissatisfied
21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Boston Pizza Customer Satisfaction

Boston Pizza's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.

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Ranked Boston Pizza Customer Satisfaction the Highest

18-25
60%
Female
51%
Caucasian
47%

Ranked Boston Pizza Customer Satisfaction the Lowest

Male
50%

Boston Pizza Customer Satisfaction Score by Gender

Female customers rated Boston Pizza's Customer Satisfaction score 1 points higher than Male customers.

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50 / 100
Male
Very Satisfied
12%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
51 / 100
Female
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
25%

Boston Pizza Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Boston Pizza's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.

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47 / 100
Very Satisfied15%
Satisfied32%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied38%
Very Satisfied
15%
Satisfied
32%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
38%

Boston Pizza Customer Satisfaction Score by Age

Boston Pizza's Customer Satisfaction score was rated 60 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
60%
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
30%
18-2560%

Boston Pizza Customer Satisfaction Score by Usage

Boston Pizza's Customer Satisfaction score was rated 40 points by customers who have used Boston Pizza's products/services for 5 to 10 Years.

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5 to 10 Years
40

Boston Pizza Customer Service

3.2/5

Boston Pizza has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Boston Pizza's Customer Service

Address

#100 – 10760 Shellbridge Way Richmond, BC, V6X 3H1 Canada


Website

http://bostonpizza.com


Phone Number

(604) 270-1108

Quick Insights into Boston Pizza Customer Service

Boston Pizza's Customer Service score was rated highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and rated lowest by customers who have used Boston Pizza's products/services for Over 10 Years.

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Ranked Boston Pizza Customer Service the Highest

1 to 2 Years
4.2
18-25
3.7
Accounting
3.3

Ranked Boston Pizza Customer Service the Lowest

Male
2.8
Over 10 Years
2.2

Boston Pizza Customer Service Score by Gender

Female customers rated Boston Pizza's Customer Service score 0.2 stars higher than Male customers.

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Male

2.8/5

Female

3/5

Boston Pizza Customer Service Score by Ethnicity

Boston Pizza's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
2.6
Caucasian2.6

Boston Pizza Customer Service Score by Age

Boston Pizza's Customer Service score was rated 3.7 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
3.7
18-253.7

Boston Pizza Customer Service Score by Usage

Boston Pizza's Customer Service score was rated the highest by customers who have used Boston Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
4.2
2 to 5 Years
3.6
5 to 10 Years
2.7
Over 10 Years
2.2

Boston Pizza Customer Service Score by Industry

Boston Pizza's Customer Service score was rated 3.3 stars by Accounting industry customers.

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Accounting
3.3

Boston Pizza as an Employer

3.2/5

Boston Pizza has a 3.2/5 stars for its overall company culture rated by their employees

  Boston Pizza CEO
top
50%
CEO of Boston Pizza

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Boston Pizza scored a 4 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Boston Pizza would recommend the brand to a friend. ENPS measures how likely Boston Pizza employees would recommend working at Boston Pizza to a friend.

Net Promoter Score

4
NPS Score
40%Promoters
24%Passive
36%Detractors

Employee Net Promoter Score

16
eNPS Score
46%Promoters
24%Passive
30%Detractors

Global Ranking Snapshot

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