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About Bradesco's Brand

O Bradesco é um dos líderes do setor financeiro privado e um dos maiores empregadores na categoria. Além disso, apresenta o melhor índice de eficiência entre os bancos de varejo. Nossa missão é fornecer soluções, produtos e serviços financeiros e de seguros com agilidade e competência, principalmente por meio da inclusão bancária e da promoção da mobilidade social, contribuindo para o desenvolvimento sustentável e a construção de relacionamentos duradouros.Nós acreditamos nas pessoas.Desde o início de nossas atividades, reconhecemos no valor do desempenho e no potencial realizador das pessoas a base de sustentação dos negócios da Organização Bradesco.Nossa atuação está inserida e se expande continuamente, por todo o território nacional, ampliando o universo de clientes e parceiros, contemplando uma gama de diversidade que é a própria expressão da estrutura social brasileira.Acreditamos em nossa capacidade de promover crescimento sustentado, para as pessoas e por meio delas.Siga com a gente também aqui, no LinkedIn!

Brand at a Glance

55%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3/5
Customer Service

Bradesco NPS

Bradesco's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Bradesco's customers would recommend using the product based on a scale of -100 to 100.

Bradesco Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
Bradesco Overall NPS

Bradesco NPS Trend

-100
-50
0
50
100
Sep 2022
-100
Sep 2022-100
Oct 2023
0
Oct 20230

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bradesco Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Bradesco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Bradesco Customer Loyalty

Bradesco Product Quality

3.2/5

Bradesco has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Bradesco Product Information

Bradesco’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website
http://banco.bradesco
Company Size
10,000+ Employees

Bradesco Pricing

Bradesco ROI & Value For Money

3.2/5

Bradesco has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Bradesco Customer Satisfaction (CSAT)

Bradesco Customer Satisfaction (CSAT) Score

50 / 100

Bradesco has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied50%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Bradesco Customer Service

3/5

Bradesco has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About Bradesco's Customer Service

Address

Cidade de Deus, s/n, Osasco, São Paulo, 06029-900 Brazil


Website

http://banco.bradesco

Consumer vs. Employees

Bradesco scored a 0 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Bradesco would recommend the brand to a friend. ENPS measures how likely Bradesco employees would recommend working at Bradesco to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

100
eNPS Score
100%Promoters
0%Passive
0%Detractors

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