Briggs & Stratton Corporation NPS & Customer Reviews | Comparably
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Briggs & Stratton Corporation
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About Briggs & Stratton Corporation's Brand

Briggs & Stratton Corporation (Briggs & Stratton) is a producer of air cooled gasoline engines for outdoor power equipment.

Brand at a Glance

65%
Customer Loyalty
2.2/5
Product Quality
2.3/5
Pricing
2.1/5
Customer Service

Briggs & Stratton Corporation NPS

Briggs & Stratton Corporation's Net Promoter Score (NPS) is a -57 with 17% Promoters, 9% Passives, and 74% Detractors. Net Promoter Score tracks whether Briggs & Stratton Corporation's customers would recommend using the product based on a scale of -100 to 100.

Briggs & Stratton Corporation Overall NPS

-57
NPS
17%Promoters
9%Passives
74%Detractors
Briggs & Stratton Corporation Overall NPS

Briggs & Stratton Corporation NPS Trend

-100
-50
0
50
100
Jul 2022
-50
Jul 2022-50
Aug 2022
-50
Aug 2022-50
Oct 2022
-52
Oct 2022-52
Nov 2022
-49
Nov 2022-49
Dec 2022
-51
Dec 2022-51
Jan 2023
-52
Jan 2023-52
Apr 2023
-54
Apr 2023-54
May 2023
-56
May 2023-56
Jul 2023
-61
Jul 2023-61
Nov 2023
-58
Nov 2023-58
Jan 2024
-60
Jan 2024-60
Feb 2024
-57
Feb 2024-57

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Briggs & Stratton Corporation NPS by Gender

Male customers rated Briggs & Stratton Corporation's NPS 54 points higher than Female customers.

Male

-46

Briggs & Stratton Corporation's NPS was rated -46 by Male customers on Comparably.

18%
Promoters
18%
Passives
64%
Detractors

Female

-100

Briggs & Stratton Corporation's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Briggs & Stratton Corporation NPS by Ethnicity

Briggs & Stratton Corporation's NPS was rated -55 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-55
Caucasian-55

Briggs & Stratton Corporation NPS by Age

Briggs & Stratton Corporation's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
20%
Passives
20%
Detractors
60%
51-5520%20%60%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Briggs & Stratton Corporation NPS by Usage

Briggs & Stratton Corporation's NPS was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-80
1 to 2 Years-80
Over 10 Years
-63
Over 10 Years-63

Briggs & Stratton Corporation Customer Reviews

Out of the 5 Briggs & Stratton Corporation customer reviews 2 were positive and 3 were constructive. Briggs & Stratton Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Actually have a staff of customer service reps at the corporate level -- no one answers the phone -- there is no way to communicate with the company
What do you value most about this brand?
quality, dedication to after-sales support and tradition
What do you value most about this brand?
Durability of the brand for so many years.
What can this brand most improve?
Better customer service and a way to get in touch with them instead of saying contact dealer
What can this brand most improve?
The goings on and decapitalization that occurred at Briggs & Stratton indicate the need for reform of corporate governance law in the United States.

Briggs & Stratton Corporation Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Briggs & Stratton Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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65
65%
35
35%
Briggs & Stratton Corporation Customer Loyalty

Briggs & Stratton Corporation Customer Loyalty Score by Gender

Male customers rated Briggs & Stratton Corporation's Customer Loyalty score 42% higher than Female customers.

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Male
75%
Yes
Female
33%
Yes

Briggs & Stratton Corporation Customer Loyalty Score by Ethnicity

Briggs & Stratton Corporation's Customer Loyalty score was rated 67% by Caucasian customers on Comparably.

% who answered "Yes"

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67
out of 100
Caucasian

Briggs & Stratton Corporation Customer Loyalty Score by Age

Briggs & Stratton Corporation's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
51-55
46%
51-5546%
56-60
70%
56-6070%
66+
100%
66+100%

Briggs & Stratton Corporation Customer Loyalty Score by Usage

Briggs & Stratton Corporation's Customer Loyalty score was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
46%
Over 10 Years
78%

Briggs & Stratton Corporation Product Quality

2.2/5

Briggs & Stratton Corporation has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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Briggs & Stratton Corporation Product Information

Briggs & Stratton Corporation’s product quality score is a 2.2 out of 5 as rated by its users and customers.

Website
http://www.briggsandstratton.com/us/en
Company Size
5,001-10,000 Employees

Industry

Tech
Hardware and Devices

Quick Insights into Briggs & Stratton Corporation Product Quality

Briggs & Stratton Corporation's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.

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Ranked Briggs & Stratton Corporation Product Quality the Highest

51-55
2.1
Male
1.9
Caucasian
1.7

Ranked Briggs & Stratton Corporation Product Quality the Lowest

66+
1.5
Female
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation Product Quality Score by Gender

Male customers rated Briggs & Stratton Corporation's Product Quality score 0.4 stars higher than Female customers.

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Male

1.9/5

Female

1.5/5

Briggs & Stratton Corporation Product Quality Score by Ethnicity

Briggs & Stratton Corporation's Product Quality score was rated 1.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7

Briggs & Stratton Corporation Product Quality Score by Age

Briggs & Stratton Corporation's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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0
1
2
3
4
5
51-55
2.1
51-552.1
56-60
1.5
56-601.5
66+
1.5
66+1.5

Briggs & Stratton Corporation Product Quality Score by Usage

Briggs & Stratton Corporation's Product Quality score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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1 to 2 Years
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation Pricing

Briggs & Stratton Corporation ROI & Value For Money

2.3/5

Briggs & Stratton Corporation has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.

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Quick Insights into Briggs & Stratton Corporation ROI

Briggs & Stratton Corporation's ROI score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.

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Ranked Briggs & Stratton Corporation ROI the Highest

51-55
2.1
Male
1.9
Caucasian
1.7

Ranked Briggs & Stratton Corporation ROI the Lowest

66+
1.5
Female
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation ROI Score by Gender

Male customers rated Briggs & Stratton Corporation's ROI score 0.4 stars higher than Female customers.

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Male

1.9/5

Female

1.5/5

Briggs & Stratton Corporation ROI Score by Ethnicity

Briggs & Stratton Corporation's ROI score was rated 1.7 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Briggs & Stratton Corporation.
0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7

Briggs & Stratton Corporation ROI Score by Age

Briggs & Stratton Corporation's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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0
1
2
3
4
5
51-55
2.1
51-552.1
56-60
1.5
56-601.5
66+
1.5
66+1.5

Briggs & Stratton Corporation ROI Score by Usage

Briggs & Stratton Corporation's ROI score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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1 to 2 Years
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation Customer Satisfaction (CSAT)

Briggs & Stratton Corporation Customer Satisfaction (CSAT) Score

27 / 100

Briggs & Stratton Corporation has an overall Customer Satisfaction score of 27 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied18%
Satisfied9%
Neither Satisfied nor Dissatisfied9%
Dissatisfied5%
Very Dissatisfied59%
Very Satisfied
18%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
59%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Briggs & Stratton Corporation Customer Satisfaction

Briggs & Stratton Corporation's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Female customers.

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Ranked Briggs & Stratton Corporation Customer Satisfaction the Highest

51-55
40%
Male
33%
Over 10 Years
33%

Ranked Briggs & Stratton Corporation Customer Satisfaction the Lowest

1 to 2 Years
0%
66+
0%
Female
0%

Briggs & Stratton Corporation Customer Satisfaction Score by Gender

Male customers rated Briggs & Stratton Corporation's Customer Satisfaction score 0 points higher than Female customers.

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33 / 100
Male
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
0
Female
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
75%

Briggs & Stratton Corporation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Briggs & Stratton Corporation's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.

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27 / 100
Very Satisfied27%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied73%
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
73%

Briggs & Stratton Corporation Customer Satisfaction Score by Age

Briggs & Stratton Corporation's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Briggs & Stratton Corporation.
0
20
40
60
80
100
51-55 CSAT Score
40%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
51-5540%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
66+0%

Briggs & Stratton Corporation Customer Satisfaction Score by Usage

Briggs & Stratton Corporation's Customer Satisfaction score was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
0
Over 10 Years
33

Briggs & Stratton Corporation Customer Service

2.1/5

Briggs & Stratton Corporation has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About Briggs & Stratton Corporation's Customer Service

Address

12301 West Wirth Street, Wisconsin Dells, WI


Website

http://www.briggsandstratton.com/us/en


Phone Number

(414) 479-1220

Quick Insights into Briggs & Stratton Corporation Customer Service

Briggs & Stratton Corporation's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.

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Ranked Briggs & Stratton Corporation Customer Service the Highest

51-55
2.1
Male
1.8
Caucasian
1.6

Ranked Briggs & Stratton Corporation Customer Service the Lowest

66+
1.5
Female
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation Customer Service Score by Gender

Male customers rated Briggs & Stratton Corporation's Customer Service score 0.3 stars higher than Female customers.

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Male

1.8/5

Female

1.5/5

Briggs & Stratton Corporation Customer Service Score by Ethnicity

Briggs & Stratton Corporation's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Briggs & Stratton Corporation.
0
20
40
60
80
100
Caucasian
1.6
Caucasian1.6

Briggs & Stratton Corporation Customer Service Score by Age

Briggs & Stratton Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Briggs & Stratton Corporation.
0
20
40
60
80
100
51-55
2.1
51-552.1
56-60
1.5
56-601.5
66+
1.5
66+1.5

Briggs & Stratton Corporation Customer Service Score by Usage

Briggs & Stratton Corporation's Customer Service score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years
1.5
Over 10 Years
1.5

Briggs & Stratton Corporation as an Employer

2.6/5

Briggs & Stratton Corporation has a 2.6/5 stars for its overall company culture rated by their employees

  Briggs & Stratton Corporation CEO
bottom
10%
CEO of Briggs & Stratton Corporation

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Briggs & Stratton Corporation scored a -57 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Briggs & Stratton Corporation would recommend the brand to a friend. ENPS measures how likely Briggs & Stratton Corporation employees would recommend working at Briggs & Stratton Corporation to a friend.

Net Promoter Score

-57
NPS Score
17%Promoters
9%Passive
74%Detractors

Employee Net Promoter Score

-37
eNPS Score
19%Promoters
25%Passive
56%Detractors

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