

Briggs & Stratton Corporation (Briggs & Stratton) is a producer of air cooled gasoline engines for outdoor power equipment.
Briggs & Stratton Corporation's Net Promoter Score (NPS) is a -57 with 17% Promoters, 9% Passives, and 74% Detractors. Net Promoter Score tracks whether Briggs & Stratton Corporation's customers would recommend using the product based on a scale of -100 to 100.
| 17% | Promoters |
|---|---|
| 9% | Passives |
| 74% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -50 | Jul 2022 | -50 |
Aug 2022 -50 | Aug 2022 | -50 |
Oct 2022 -52 | Oct 2022 | -52 |
Nov 2022 -49 | Nov 2022 | -49 |
Dec 2022 -51 | Dec 2022 | -51 |
Jan 2023 -52 | Jan 2023 | -52 |
Apr 2023 -54 | Apr 2023 | -54 |
May 2023 -56 | May 2023 | -56 |
Jul 2023 -61 | Jul 2023 | -61 |
Nov 2023 -58 | Nov 2023 | -58 |
Jan 2024 -60 | Jan 2024 | -60 |
Feb 2024 -57 | Feb 2024 | -57 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Briggs & Stratton Corporation's NPS 54 points higher than Female customers.
Briggs & Stratton Corporation's NPS was rated -46 by Male customers on Comparably.
Briggs & Stratton Corporation's NPS was rated -100 by Female customers on Comparably.
Briggs & Stratton Corporation's NPS was rated -55 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -55 | Caucasian | -55 |
Briggs & Stratton Corporation's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Briggs & Stratton Corporation's NPS was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -80 | 1 to 2 Years | -80 |
Over 10 Years -63 | Over 10 Years | -63 |
Out of the 5 Briggs & Stratton Corporation customer reviews 2 were positive and 3 were constructive. Briggs & Stratton Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Briggs & Stratton Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Briggs & Stratton Corporation's Customer Loyalty score 42% higher than Female customers.
Briggs & Stratton Corporation's Customer Loyalty score was rated 67% by Caucasian customers on Comparably.
% who answered "Yes"
Briggs & Stratton Corporation's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
51-55 46% | 51-55 | 46% |
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
Briggs & Stratton Corporation's Customer Loyalty score was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Briggs & Stratton Corporation has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Briggs & Stratton Corporation’s product quality score is a 2.2 out of 5 as rated by its users and customers.
Briggs & Stratton Corporation's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.
Male customers rated Briggs & Stratton Corporation's Product Quality score 0.4 stars higher than Female customers.
Briggs & Stratton Corporation's Product Quality score was rated 1.7 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Briggs & Stratton Corporation's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Briggs & Stratton Corporation's Product Quality score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Briggs & Stratton Corporation has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Briggs & Stratton Corporation's ROI score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.
Male customers rated Briggs & Stratton Corporation's ROI score 0.4 stars higher than Female customers.
Briggs & Stratton Corporation's ROI score was rated 1.7 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Briggs & Stratton Corporation's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Briggs & Stratton Corporation's ROI score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Briggs & Stratton Corporation has an overall Customer Satisfaction score of 27 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Briggs & Stratton Corporation's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Female customers.
Male customers rated Briggs & Stratton Corporation's Customer Satisfaction score 0 points higher than Female customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Briggs & Stratton Corporation's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
Briggs & Stratton Corporation's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 40% | |||||||||||||||
| 66+ | 0% |
Briggs & Stratton Corporation's Customer Satisfaction score was rated the highest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Briggs & Stratton Corporation has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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12301 West Wirth Street, Wisconsin Dells, WI
http://www.briggsandstratton.com/us/en
(414) 479-1220
Briggs & Stratton Corporation's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers who have used Briggs & Stratton Corporation's products/services for Over 10 Years.
Male customers rated Briggs & Stratton Corporation's Customer Service score 0.3 stars higher than Female customers.
Briggs & Stratton Corporation's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Briggs & Stratton Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Briggs & Stratton Corporation's Customer Service score was rated 1.5 stars by customers who have used Briggs & Stratton Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Briggs & Stratton Corporation has a 2.6/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.
Briggs & Stratton Corporation scored a -57 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Briggs & Stratton Corporation would recommend the brand to a friend. ENPS measures how likely Briggs & Stratton Corporation employees would recommend working at Briggs & Stratton Corporation to a friend.
| 17% | Promoters |
|---|---|
| 9% | Passive |
| 74% | Detractors |
| 19% | Promoters |
|---|---|
| 25% | Passive |
| 56% | Detractors |