Bright Horizons Family Solutions NPS & Customer Reviews | Comparably
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Bright Horizons Family Solutions
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About Bright Horizons Family Solutions' Brand

Bright Horizons Family Solutions(R) is the world’s leading education and care company. We partner with employers to provide exceptional early learning, family care solutions, and workforce education that transform lives and organizations. Because education and care change our world, one child, one family, one organization at a time.

Brand at a Glance

50%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service

Bright Horizons Family Solutions CMO
  Bright Horizons Family Solutions CMO

Kristy Cunningham

Kristy Cunningham serves as the Chief Marketing Officer of Bright Horizons. Kristy started at Bright Horizons in January of 2019. Kristy currently resides in the Greater Boston Area.

Bright Horizons Family Solutions NPS

Bright Horizons Family Solutions's Net Promoter Score (NPS) is a -8 with 38% Promoters, 16% Passives, and 46% Detractors. Net Promoter Score tracks whether Bright Horizons Family Solutions's customers would recommend using the product based on a scale of -100 to 100.

Bright Horizons Family Solutions Overall NPS

-8
NPS
38%Promoters
16%Passives
46%Detractors
Bright Horizons Family Solutions Overall NPS

Bright Horizons Family Solutions NPS Trend

-100
-50
0
50
100
Feb 2023
24
Feb 202324
Apr 2023
18
Apr 202318
Jul 2023
14
Jul 202314
Aug 2023
11
Aug 202311
Dec 2023
6
Dec 20236
Jan 2024
3
Jan 20243
Mar 2024
-1
Mar 2024-1
Apr 2024
3
Apr 20243
May 2024
0
May 20240
Aug 2024
-6
Aug 2024-6
Apr 2025
-6
Apr 2025-6
Jul 2025
-8
Jul 2025-8

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bright Horizons Family Solutions NPS by Gender

Male customers rated Bright Horizons Family Solutions's NPS 1 points higher than Female customers.

Male

-33

Bright Horizons Family Solutions's NPS was rated -33 by Male customers on Comparably.

0%
Promoters
67%
Passives
33%
Detractors

Female

-34

Bright Horizons Family Solutions's NPS was rated -34 by Female customers on Comparably.

33%
Promoters
0%
Passives
67%
Detractors

Bright Horizons Family Solutions NPS by Ethnicity

Bright Horizons Family Solutions's NPS was rated -67 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-67
Caucasian-67

Bright Horizons Family Solutions NPS by Age

Bright Horizons Family Solutions's NPS was rated -34 points by customers ages 46-50 on Comparably.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%

Bright Horizons Family Solutions NPS by Usage

Bright Horizons Family Solutions's NPS was rated 0 points by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

-100
-50
0
50
100
2 to 5 Years
0
2 to 5 Years0

Bright Horizons Family Solutions Customer Reviews

Out of the 2 Bright Horizons Family Solutions customer reviews 0 were positive and 2 were constructive. Bright Horizons Family Solutions customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Provide education not day care. Add community centers versus onsite corporate.
What can this brand most improve?
Easier to access care Lower cost Better customer service

Bright Horizons Family Solutions Customer Loyalty

50%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

50% of Bright Horizons Family Solutions users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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50
50%
50
50%
Bright Horizons Family Solutions Customer Loyalty

Bright Horizons Family Solutions Customer Loyalty Score by Gender

Bright Horizons Family Solutions's Customer Loyalty score was rated 40 by both Female and Male customers on Comparably.

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Male
40%
Yes
Female
40%
Yes

Bright Horizons Family Solutions Customer Loyalty Score by Ethnicity

Bright Horizons Family Solutions's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.

% who answered "Yes"

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40
out of 100
Caucasian

Bright Horizons Family Solutions Customer Loyalty Score by Age

Bright Horizons Family Solutions's Customer Loyalty score was rated 40% by customers ages 46-50 on Comparably.

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0
20%
40%
60%
80%
100%
46-50
40%
46-5040%

Bright Horizons Family Solutions Customer Loyalty Score by Usage

Bright Horizons Family Solutions's Customer Loyalty score was rated 70% by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

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2 to 5 Years
70%

Bright Horizons Family Solutions Product Quality

3/5

Bright Horizons Family Solutions has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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Bright Horizons Family Solutions Product Information

Bright Horizons Family Solutions’s product quality score is a 3 out of 5 as rated by its users and customers.

Website
http://www.brighthorizons.com
Company Size
10,000+ Employees

Industry

Education

Quick Insights into Bright Horizons Family Solutions Product Quality

Bright Horizons Family Solutions's Product Quality score was rated highest by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years, and rated lowest by Female customers.

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Ranked Bright Horizons Family Solutions Product Quality the Highest

2 to 5 Years
3.8
Male
3
46-50
2.6

Ranked Bright Horizons Family Solutions Product Quality the Lowest

Female
2.6

Bright Horizons Family Solutions Product Quality Score by Gender

Male customers rated Bright Horizons Family Solutions's Product Quality score 0.4 stars higher than Female customers.

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Male

3/5

Female

2.6/5

Bright Horizons Family Solutions Product Quality Score by Ethnicity

Bright Horizons Family Solutions's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3

Bright Horizons Family Solutions Product Quality Score by Age

Bright Horizons Family Solutions's Product Quality score was rated 2.6 stars by customers ages 46-50 on Comparably.

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0
1
2
3
4
5
46-50
2.6
46-502.6

Bright Horizons Family Solutions Product Quality Score by Usage

Bright Horizons Family Solutions's Product Quality score was rated 3.8 stars by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

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2 to 5 Years
3.8

Bright Horizons Family Solutions Pricing

Bright Horizons Family Solutions ROI & Value For Money

2.7/5

Bright Horizons Family Solutions has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Quick Insights into Bright Horizons Family Solutions ROI

Bright Horizons Family Solutions's ROI score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked Bright Horizons Family Solutions ROI the Highest

Male
3.1
2 to 5 Years
3
46-50
2

Ranked Bright Horizons Family Solutions ROI the Lowest

Female
2

Bright Horizons Family Solutions ROI Score by Gender

Male customers rated Bright Horizons Family Solutions's ROI score 1.1 stars higher than Female customers.

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Male

3.1/5

Female

2/5

Bright Horizons Family Solutions ROI Score by Ethnicity

Bright Horizons Family Solutions's ROI score was rated 1.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bright Horizons Family Solutions.
0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6

Bright Horizons Family Solutions ROI Score by Age

Bright Horizons Family Solutions's ROI score was rated 2 stars by customers ages 46-50 on Comparably.

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0
1
2
3
4
5
46-50
2
46-502

Bright Horizons Family Solutions ROI Score by Usage

Bright Horizons Family Solutions's ROI score was rated 3 stars by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

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2 to 5 Years
3

Bright Horizons Family Solutions Customer Satisfaction (CSAT)

Bright Horizons Family Solutions Customer Satisfaction (CSAT) Score

52 / 100

Bright Horizons Family Solutions has an overall Customer Satisfaction score of 52 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied30%
Satisfied22%
Neither Satisfied nor Dissatisfied9%
Dissatisfied13%
Very Dissatisfied26%
Very Satisfied
30%
Satisfied
22%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bright Horizons Family Solutions Customer Satisfaction

Bright Horizons Family Solutions's Customer Satisfaction score was rated highest by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years, and rated lowest by Male customers.

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Ranked Bright Horizons Family Solutions Customer Satisfaction the Highest

2 to 5 Years
66%
46-50
33%
Caucasian
33%

Ranked Bright Horizons Family Solutions Customer Satisfaction the Lowest

Male
33%

Bright Horizons Family Solutions Customer Satisfaction Score by Gender

Bright Horizons Family Solutions's Customer Satisfaction score was rated 33 by both Female and Male customers on Comparably.

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33 / 100
Male
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
0%
33 / 100
Female
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

Bright Horizons Family Solutions Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bright Horizons Family Solutions' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

Bright Horizons Family Solutions Customer Satisfaction Score by Age

Bright Horizons Family Solutions's Customer Satisfaction score was rated 33 points by customers ages 46-50 on Comparably.

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0
20
40
60
80
100
46-50 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
46-5033%

Bright Horizons Family Solutions Customer Satisfaction Score by Usage

Bright Horizons Family Solutions's Customer Satisfaction score was rated 66 points by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

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2 to 5 Years
66

Bright Horizons Family Solutions Customer Service

2.8/5

Bright Horizons Family Solutions has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About Bright Horizons Family Solutions's Customer Service

Address

2 Wells Ave, Watertown, MA 02459


Website

http://www.brighthorizons.com


Phone Number

(617) 673 8000

Quick Insights into Bright Horizons Family Solutions Customer Service

Bright Horizons Family Solutions's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked Bright Horizons Family Solutions Customer Service the Highest

Male
3.1
2 to 5 Years
3
46-50
2

Ranked Bright Horizons Family Solutions Customer Service the Lowest

Female
2

Bright Horizons Family Solutions Customer Service Score by Gender

Male customers rated Bright Horizons Family Solutions's Customer Service score 1.1 stars higher than Female customers.

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Male

3.1/5

Female

2/5

Bright Horizons Family Solutions Customer Service Score by Ethnicity

Bright Horizons Family Solutions's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bright Horizons Family Solutions.
0
20
40
60
80
100
Caucasian
1.6
Caucasian1.6

Bright Horizons Family Solutions Customer Service Score by Age

Bright Horizons Family Solutions's Customer Service score was rated 2 stars by customers ages 46-50 on Comparably.

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0
20
40
60
80
100
46-50
2
46-502

Bright Horizons Family Solutions Customer Service Score by Usage

Bright Horizons Family Solutions's Customer Service score was rated 3 stars by customers who have used Bright Horizons Family Solutions's products/services for 2 to 5 Years.

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2 to 5 Years
3

Bright Horizons Family Solutions as an Employer

3.0/5

Bright Horizons Family Solutions has a 3.0/5 stars for its overall company culture rated by their employees

  Bright Horizons Family Solutions CEO
bottom
45%
CEO of Bright Horizons Family Solutions

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bright Horizons Family Solutions scored a -8 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Bright Horizons Family Solutions would recommend the brand to a friend. ENPS measures how likely Bright Horizons Family Solutions employees would recommend working at Bright Horizons Family Solutions to a friend.

Net Promoter Score

-8
NPS Score
38%Promoters
16%Passive
46%Detractors

Employee Net Promoter Score

-15
eNPS Score
33%Promoters
19%Passive
48%Detractors

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