15
NPS
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BrightEdge
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About BrightEdge's Brand
BrightEdge, an SEO platform delivering an uplifted ROI, enables marketers to increase revenue from organic search.
Brand at a Glance
81%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
BrightEdge NPS
BrightEdge's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether BrightEdge's customers would recommend using the product based on a scale of -100 to 100.
BrightEdge Overall NPS
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
BrightEdge NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 25 | Aug 2020 | 25 |
Dec 2020 21 | Dec 2020 | 21 |
Sep 2021 23 | Sep 2021 | 23 |
Nov 2021 18 | Nov 2021 | 18 |
Jan 2022 19 | Jan 2022 | 19 |
Feb 2022 15 | Feb 2022 | 15 |
Mar 2022 16 | Mar 2022 | 16 |
May 2022 14 | May 2022 | 14 |
Jan 2023 16 | Jan 2023 | 16 |
Jun 2023 16 | Jun 2023 | 16 |
Sep 2023 12 | Sep 2023 | 12 |
Aug 2024 15 | Aug 2024 | 15 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BrightEdge NPS by Usage
BrightEdge's NPS was rated 65 points by customers who have used BrightEdge's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 65 | Less than 1 Year | 65 |
BrightEdge Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of BrightEdge users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BrightEdge Product Quality
3.9/5
BrightEdge has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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BrightEdge Product Information
BrightEdge serves markets in the United States, Australia, Canada, and United Kingdom. BrightEdge supports Web devices and offers products for medium and large sized businesses.
BrightEdge’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BrightEdge's product the highest. Reviewers from the Consumer Electronics industry rated BrightEdge the lowest at 3.
- Website
- http://www.brightedge.com
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Analytics
Content
Media
SaaS
Languages Supported
English
Product Type
Analytics Software
Web Analytics Software
Search Marketing Software
SEO/SEM Software
Quick Insights into BrightEdge Product Quality
BrightEdge's Product Quality score was rated highest by customers who have used BrightEdge's products/services for Less than 1 Year, and rated lowest by customers from the Consumer Electronics industry.
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Ranked BrightEdge Product Quality the Highest
Ranked BrightEdge Product Quality the Lowest
BrightEdge Product Quality Score by Usage
BrightEdge's Product Quality score was rated the highest by customers who have used BrightEdge's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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BrightEdge Product Quality Score by Industry
BrightEdge's Product Quality score was rated the highest by Tech industry customers, and the lowest by Consumer Electronics industry customers.
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BrightEdge Pricing
BrightEdge ROI & Value For Money
3.6/5
BrightEdge has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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BrightEdge Pricing Plans
BrightEdge has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from BrightEdge.
Who Uses BrightEdge?
Medium Businesses
Large Enterprises
Quick Insights into BrightEdge ROI
BrightEdge's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
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Ranked BrightEdge ROI the Highest
Ranked BrightEdge ROI the Lowest
BrightEdge ROI Score by Industry
BrightEdge's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
BrightEdge Customer Satisfaction (CSAT)
BrightEdge Customer Satisfaction (CSAT) Score
63 / 100
BrightEdge has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BrightEdge Customer Service
4/5
BrightEdge has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About BrightEdge's Customer Service
Address
San Mateo, CA 94404
Website
http://www.brightedge.com
BrightEdge as an Employer
2.4/5
BrightEdge has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
BrightEdge scored a 15 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of BrightEdge would recommend the brand to a friend. ENPS measures how likely BrightEdge employees would recommend working at BrightEdge to a friend.
Net Promoter Score
15
NPS Score
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 29% | Promoters |
|---|---|
| 0% | Passive |
| 71% | Detractors |
