brightwheel NPS & Customer Reviews | Comparably
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brightwheel
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About brightwheel's Brand

Free, easy-to-use tool for schools + daycares for attendance, online bill pay, parent communication, recording activities, & photos

Brand at a Glance

69%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service

brightwheel NPS

brightwheel's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether brightwheel's customers would recommend using the product based on a scale of -100 to 100.

brightwheel Overall NPS

25
NPS
50%Promoters
25%Passives
25%Detractors
brightwheel Overall NPS

brightwheel NPS Trend

-100
-50
0
50
100
Aug 2021
100
Aug 2021100
Feb 2022
0
Feb 20220
Jun 2022
33
Jun 202233
Feb 2023
0
Feb 20230
Sep 2023
20
Sep 202320
Apr 2024
17
Apr 202417
Jul 2024
29
Jul 202429
Sep 2024
25
Sep 202425

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

brightwheel Customer Reviews

What can this brand most improve?
The biggest problem is the display it needs to become more clear sometimes i cannot even see the letters

brightwheel Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of brightwheel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69
69%
31
31%
brightwheel Customer Loyalty

brightwheel Product Quality

4.1/5

brightwheel has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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brightwheel Product Information

brightwheel’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
http://website.mychildnow.com/
Company Size
51-200 Employees

Industry

Tech
Education
Media
SaaS
Sports & Entertainment

brightwheel Pricing

brightwheel ROI & Value For Money

3.9/5

brightwheel has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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brightwheel Customer Satisfaction (CSAT)

brightwheel Customer Satisfaction (CSAT) Score

84 / 100

brightwheel has an overall Customer Satisfaction score of 84 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied67%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied16%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

brightwheel Customer Service

3.9/5

brightwheel has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About brightwheel's Customer Service

Address

San Francisco, CA


Website

http://website.mychildnow.com/

brightwheel as an Employer

2.8/5

brightwheel has a 2.8/5 stars for its overall company culture rated by their employees

  brightwheel CEO
bottom
35%
CEO of brightwheel

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

brightwheel scored a 25 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of brightwheel would recommend the brand to a friend. ENPS measures how likely brightwheel employees would recommend working at brightwheel to a friend.

Net Promoter Score

25
NPS Score
50%Promoters
25%Passive
25%Detractors

Employee Net Promoter Score

-50
eNPS Score
15%Promoters
20%Passive
65%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail