-63
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Brink’s Inc
Marketing or Exec? Claim Your Free Account
About Brink’s Inc's Brand
Brink’s, Incorporated is the world’s premier provider of secure solutions.
Brand at a Glance
77%
Customer Loyalty
1.6/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Brink’s Inc NPS
Brink’s Inc's Net Promoter Score (NPS) is a -63 with 12% Promoters, 13% Passives, and 75% Detractors. Net Promoter Score tracks whether Brink’s Inc's customers would recommend using the product based on a scale of -100 to 100.
Brink’s Inc Overall NPS
| 12% | Promoters |
|---|---|
| 13% | Passives |
| 75% | Detractors |
Brink’s Inc NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -90 | Apr 2023 | -90 |
May 2023 -90 | May 2023 | -90 |
Jun 2023 -91 | Jun 2023 | -91 |
Jul 2023 -92 | Jul 2023 | -92 |
Aug 2023 -81 | Aug 2023 | -81 |
Sep 2023 -84 | Sep 2023 | -84 |
Dec 2023 -79 | Dec 2023 | -79 |
Jan 2024 -75 | Jan 2024 | -75 |
Feb 2025 -67 | Feb 2025 | -67 |
May 2025 -60 | May 2025 | -60 |
Jul 2025 -60 | Jul 2025 | -60 |
May 2026 -63 | May 2026 | -63 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brink’s Inc NPS by Gender
Brink’s Inc's NPS was rated -72 by Male customers on Comparably.
Male
-72
Brink’s Inc's NPS was rated -72 by Male customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Female
N/A
Brink’s Inc's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Brink’s Inc NPS by Ethnicity
Brink’s Inc's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Other -34 | Other | -34 |
Brink’s Inc NPS by Age
Brink’s Inc's NPS was rated -50 points by customers ages 46-50 on Comparably.
Brink’s Inc Customer Reviews
Out of the 3 Brink’s Inc customer reviews 0 were positive and 3 were constructive. Brink’s Inc customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Brink’s Inc Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Brink’s Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brink’s Inc Customer Loyalty Score by Gender
Brink’s Inc's Customer Loyalty score was rated 74 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Brink’s Inc.
Male
74%
Yes
Female
N/A
Yes
Brink’s Inc Customer Loyalty Score by Ethnicity
Brink’s Inc's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Brink’s Inc.
78
out of 100
Caucasian
70
out of 100
Other
Brink’s Inc Customer Loyalty Score by Age
Brink’s Inc's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Brink’s Inc.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
Brink’s Inc Product Quality
1.6/5
Brink’s Inc has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Brink’s Inc's overall Product Quality score rated by its users and customers.
Brink’s Inc Product Information
Brink’s Inc’s product quality score is a 1.6 out of 5 as rated by its users and customers.
- Website
- http://www.brinks.com
- Company Size
- 10,000+ Employees
Quick Insights into Brink’s Inc Product Quality
Brink’s Inc's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Brink’s Inc's Product Quality.
Ranked Brink’s Inc Product Quality the Highest
Ranked Brink’s Inc Product Quality the Lowest
Brink’s Inc Product Quality Score by Gender
Brink’s Inc's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Brink’s Inc.
Male
1.5/5
Female
N/A
Brink’s Inc Product Quality Score by Ethnicity
Brink’s Inc's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brink’s Inc.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2 | Other | 2 |
Brink’s Inc Product Quality Score by Age
Brink’s Inc's Product Quality score was rated 1.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Brink’s Inc.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.6 | 46-50 | 1.6 |
Brink’s Inc Pricing
Brink’s Inc ROI & Value For Money
1.5/5
Brink’s Inc has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Brink’s Inc's overall ROI score rated by its users and customers.
Quick Insights into Brink’s Inc ROI
Brink’s Inc's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Brink’s Inc's ROI score.
Ranked Brink’s Inc ROI the Highest
Ranked Brink’s Inc ROI the Lowest
Brink’s Inc ROI Score by Gender
Brink’s Inc's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Brink’s Inc.
Male
1.5/5
Female
N/A
Brink’s Inc ROI Score by Ethnicity
Brink’s Inc's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brink’s Inc.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2 | Other | 2 |
Brink’s Inc ROI Score by Age
Brink’s Inc's ROI score was rated 1.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Brink’s Inc.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.6 | 46-50 | 1.6 |
Brink’s Inc Customer Satisfaction (CSAT)
Brink’s Inc Customer Satisfaction (CSAT) Score
16 / 100
Brink’s Inc has an overall Customer Satisfaction score of 16 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
63%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brink’s Inc Customer Satisfaction
Brink’s Inc's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Brink’s Inc's Customer Satisfaction.
Ranked Brink’s Inc Customer Satisfaction the Highest
Ranked Brink’s Inc Customer Satisfaction the Lowest
Brink’s Inc Customer Satisfaction Score by Gender
Brink’s Inc's Customer Satisfaction score was rated 14 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Brink’s Inc.
14 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
Brink’s Inc Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brink’s Inc's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brink’s Inc.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
Brink’s Inc's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brink’s Inc.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Brink’s Inc Customer Satisfaction Score by Age
Brink’s Inc's Customer Satisfaction score was rated 25 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Brink’s Inc.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 25% |
Brink’s Inc Customer Service
1.5/5
Brink’s Inc has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Brink’s Inc's overall Customer Service score rated by its users and customers.
About Brink’s Inc's Customer Service
Website
http://www.brinks.com
Quick Insights into Brink’s Inc Customer Service
Brink’s Inc's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Brink’s Inc's Customer Service score.
Ranked Brink’s Inc Customer Service the Highest
Ranked Brink’s Inc Customer Service the Lowest
Brink’s Inc Customer Service Score by Gender
Brink’s Inc's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Brink’s Inc.
Male
1.5/5
Female
N/A
Brink’s Inc Customer Service Score by Ethnicity
Brink’s Inc's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brink’s Inc.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2 | Other | 2 |
Brink’s Inc Customer Service Score by Age
Brink’s Inc's Customer Service score was rated 1.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Brink’s Inc.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.6 | 46-50 | 1.6 |
Brink’s Inc as an Employer
2.2/5
Brink’s Inc has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Brink’s Inc scored a -63 for Net Promoter Score and a -78 for Employee Net Promoter Score. NPS gauges how likely a customer of Brink’s Inc would recommend the brand to a friend. ENPS measures how likely Brink’s Inc employees would recommend working at Brink’s Inc to a friend.
Net Promoter Score
-63
NPS Score
| 12% | Promoters |
|---|---|
| 13% | Passive |
| 75% | Detractors |
Employee Net Promoter Score
-78
eNPS Score
| 7% | Promoters |
|---|---|
| 8% | Passive |
| 85% | Detractors |
