Brit + Co NPS

Brit + Co's Net Promoter Score (NPS) is a -78 with 11% Promoters, 0% Passives, and 89% Detractors. Net Promoter Score tracks whether Brit + Co's customers would recommend using the product based on a scale of -100 to 100.

Brit + Co Overall NPS

-78

NPS

11%	Promoters
0%	Passives
89%	Detractors

Brit + Co NPS Trend

-100

-50

0

50

100

Summary	Date	Score
Jun 2020 -100	Jun 2020	-100
Sep 2022 -100	Sep 2022	-100
Oct 2023 -100	Oct 2023	-100
Dec 2023 -100	Dec 2023	-100
Jan 2024 -100	Jan 2024	-100
Oct 2024 -100	Oct 2024	-100
Dec 2024 -77	Dec 2024	-77

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.