

Bruce Power is Canada's first private nuclear generator.
Bruce Power's Net Promoter Score (NPS) is a 47 with 62% Promoters, 23% Passives, and 15% Detractors. Net Promoter Score tracks whether Bruce Power's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 23% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 0 | Sep 2023 | 0 |
Oct 2023 50 | Oct 2023 | 50 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 50 | Apr 2024 | 50 |
May 2024 60 | May 2024 | 60 |
Jun 2024 50 | Jun 2024 | 50 |
Feb 2025 57 | Feb 2025 | 57 |
May 2025 30 | May 2025 | 30 |
Jul 2025 36 | Jul 2025 | 36 |
Nov 2025 46 | Nov 2025 | 46 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Bruce Power users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bruce Power has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Bruce Power's overall Product Quality score rated by its users and customers.
Bruce Power’s product quality score is a 4 out of 5 as rated by its users and customers.
Bruce Power has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Bruce Power's overall ROI score rated by its users and customers.
Bruce Power has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bruce Power has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Bruce Power's overall Customer Service score rated by its users and customers.
PO Box 1540 177 Tie Rd., R.R. 2, Tiverton, RI N0G 2T0 Canada
http://www.brucepower.com/
Bruce Power has a 2.5/5 stars for its overall company culture rated by their employees

Bruce Power scored a 47 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Bruce Power would recommend the brand to a friend. ENPS measures how likely Bruce Power employees would recommend working at Bruce Power to a friend.
| 62% | Promoters |
|---|---|
| 23% | Passive |
| 15% | Detractors |
| 15% | Promoters |
|---|---|
| 31% | Passive |
| 54% | Detractors |