19
NPS
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Build-A-Bear Workshop
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About Build-A-Bear Workshop's Brand
Build A Bear is a Consumer Services company located in 7401 Market St, Youngstown, Ohio, United States.
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Build-A-Bear Workshop NPS
Build-A-Bear Workshop's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether Build-A-Bear Workshop's customers would recommend using the product based on a scale of -100 to 100.
Build-A-Bear Workshop Overall NPS
| 52% | Promoters |
|---|---|
| 15% | Passives |
| 33% | Detractors |
Build-A-Bear Workshop NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 15 | Apr 2024 | 15 |
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 16 | Aug 2024 | 16 |
Oct 2024 17 | Oct 2024 | 17 |
Jan 2025 18 | Jan 2025 | 18 |
Mar 2025 20 | Mar 2025 | 20 |
May 2025 18 | May 2025 | 18 |
Jun 2025 18 | Jun 2025 | 18 |
Sep 2025 18 | Sep 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
Dec 2025 17 | Dec 2025 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Build-A-Bear Workshop NPS by Gender
Female customers rated Build-A-Bear Workshop's NPS 18 points higher than Male customers.
Male
9
Build-A-Bear Workshop's NPS was rated 9 by Male customers on Comparably.
45%
Promoters
19%
Passives
36%
Detractors
Female
27
Build-A-Bear Workshop's NPS was rated 27 by Female customers on Comparably.
57%
Promoters
13%
Passives
30%
Detractors
Build-A-Bear Workshop NPS by Ethnicity
Build-A-Bear Workshop's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other 40 | Other | 40 |
Build-A-Bear Workshop NPS by Age
Build-A-Bear Workshop's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Build-A-Bear Workshop NPS by Usage
Build-A-Bear Workshop's NPS was rated the highest by customers who have used Build-A-Bear Workshop's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Over 10 Years 45 | Over 10 Years | 45 |
Build-A-Bear Workshop Customer Reviews
Out of the 7 Build-A-Bear Workshop customer reviews 5 were positive and 2 were constructive. Build-A-Bear Workshop customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Build-A-Bear Workshop Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Build-A-Bear Workshop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Build-A-Bear Workshop Customer Loyalty Score by Gender
Male customers rated Build-A-Bear Workshop's Customer Loyalty score 17% higher than Female customers.
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Male
84%
Yes
Female
67%
Yes
Build-A-Bear Workshop Customer Loyalty Score by Ethnicity
Build-A-Bear Workshop's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
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71
out of 100
Caucasian
100
out of 100
Hispanic or Latino
40
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
64
out of 100
Other
Build-A-Bear Workshop Customer Loyalty Score by Age
Build-A-Bear Workshop's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
41-45 55% | 41-45 | 55% |
66+ 70% | 66+ | 70% |
Build-A-Bear Workshop Customer Loyalty Score by Usage
Build-A-Bear Workshop's Customer Loyalty score was rated the highest by customers who have used Build-A-Bear Workshop's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Build-A-Bear Workshop Customer Loyalty Score by Industry
Build-A-Bear Workshop's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.
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Build-A-Bear Workshop Product Quality
3.9/5
Build-A-Bear Workshop has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Build-A-Bear Workshop Product Information
Build-A-Bear Workshop’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Build-A-Bear Workshop's product the highest. Reviewers from the Tech industry rated Build-A-Bear Workshop the lowest at 3.
- Website
- http://www.buildabear.com
- Company Size
- 5,001-10,000 Employees
Industry
Hardware and Devices
Quick Insights into Build-A-Bear Workshop Product Quality
Build-A-Bear Workshop's Product Quality score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Build-A-Bear Workshop Product Quality the Highest
Ranked Build-A-Bear Workshop Product Quality the Lowest
Build-A-Bear Workshop Product Quality Score by Gender
Female customers rated Build-A-Bear Workshop's Product Quality score 0.7 stars higher than Male customers.
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Male
3.7/5
Female
4.4/5
Build-A-Bear Workshop Product Quality Score by Ethnicity
Build-A-Bear Workshop's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Build-A-Bear Workshop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 4.8 | Other | 4.8 |
Build-A-Bear Workshop Product Quality Score by Age
Build-A-Bear Workshop's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.5 | 41-45 | 2.5 |
66+ 4.6 | 66+ | 4.6 |
Build-A-Bear Workshop Product Quality Score by Usage
Build-A-Bear Workshop's Product Quality score was rated the highest by customers who have used Build-A-Bear Workshop's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Build-A-Bear Workshop Product Quality Score by Industry
Build-A-Bear Workshop's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Build-A-Bear Workshop Pricing
Build-A-Bear Workshop ROI & Value For Money
3.4/5
Build-A-Bear Workshop has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Build-A-Bear Workshop Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Build-A-Bear Workshop.
Quick Insights into Build-A-Bear Workshop ROI
Build-A-Bear Workshop's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Build-A-Bear Workshop ROI the Highest
Ranked Build-A-Bear Workshop ROI the Lowest
Build-A-Bear Workshop ROI Score by Gender
Female customers rated Build-A-Bear Workshop's ROI score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
Build-A-Bear Workshop ROI Score by Ethnicity
Build-A-Bear Workshop's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Build-A-Bear Workshop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 4 | Other | 4 |
Build-A-Bear Workshop ROI Score by Age
Build-A-Bear Workshop's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.4 | 41-45 | 2.4 |
66+ 3.3 | 66+ | 3.3 |
Build-A-Bear Workshop ROI Score by Usage
Build-A-Bear Workshop's ROI score was rated the highest by customers who have used Build-A-Bear Workshop's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Build-A-Bear Workshop ROI Score by Industry
Build-A-Bear Workshop's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.
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Build-A-Bear Workshop Customer Satisfaction (CSAT)
Build-A-Bear Workshop Customer Satisfaction (CSAT) Score
75 / 100
Build-A-Bear Workshop has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Build-A-Bear Workshop Customer Satisfaction
Build-A-Bear Workshop's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked Build-A-Bear Workshop Customer Satisfaction the Highest
Ranked Build-A-Bear Workshop Customer Satisfaction the Lowest
Build-A-Bear Workshop Customer Satisfaction Score by Gender
Female customers rated Build-A-Bear Workshop's Customer Satisfaction score 16 points higher than Male customers.
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71 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
87 / 100
FemaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Build-A-Bear Workshop Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Build-A-Bear Workshop's Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
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79 / 100
Very Satisfied
47%
Satisfied
32%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
21%
CSAT according to Hispanic or Latino
Build-A-Bear Workshop's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Build-A-Bear Workshop's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Build-A-Bear Workshop's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Build-A-Bear Workshop.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Build-A-Bear Workshop Customer Satisfaction Score by Age
Build-A-Bear Workshop's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Build-A-Bear Workshop.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 66+ | 100% |
Build-A-Bear Workshop Customer Satisfaction Score by Usage
Build-A-Bear Workshop's Customer Satisfaction score was rated the highest by customers who have used Build-A-Bear Workshop's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Build-A-Bear Workshop Customer Satisfaction Score by Industry
Build-A-Bear Workshop's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Build-A-Bear Workshop Customer Satisfaction Score by Industry",
"text": "Build-A-Bear Workshop's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Build-A-Bear Workshop's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Build-A-Bear Workshop's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Hospitality",
"groupId": 523,
"score": 50,
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"text": "Build-A-Bear Workshop's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Retail",
"groupId": 559,
"score": 75,
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"scoreClassName": "",
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}Build-A-Bear Workshop Customer Service
3.7/5
Build-A-Bear Workshop has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Build-A-Bear Workshop's Customer Service
Address
Saint Louis, MO
Website
http://www.buildabear.com
Phone Number
13144238188
Quick Insights into Build-A-Bear Workshop Customer Service
Build-A-Bear Workshop's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 41-45.
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Ranked Build-A-Bear Workshop Customer Service the Highest
Ranked Build-A-Bear Workshop Customer Service the Lowest
Build-A-Bear Workshop Customer Service Score by Gender
Female customers rated Build-A-Bear Workshop's Customer Service score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
Build-A-Bear Workshop Customer Service Score by Ethnicity
Build-A-Bear Workshop's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Build-A-Bear Workshop.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 4.7 | Other | 4.7 |
Build-A-Bear Workshop Customer Service Score by Age
Build-A-Bear Workshop's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Build-A-Bear Workshop.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.6 | 41-45 | 2.6 |
66+ 4.3 | 66+ | 4.3 |
Build-A-Bear Workshop Customer Service Score by Usage
Build-A-Bear Workshop's Customer Service score was rated the highest by customers who have used Build-A-Bear Workshop's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Build-A-Bear Workshop Customer Service Score by Industry
Build-A-Bear Workshop's Customer Service score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.
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Build-A-Bear Workshop as an Employer
2.6/5
Build-A-Bear Workshop has a 2.6/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Build-A-Bear Workshop scored a 19 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Build-A-Bear Workshop would recommend the brand to a friend. ENPS measures how likely Build-A-Bear Workshop employees would recommend working at Build-A-Bear Workshop to a friend.
Net Promoter Score
19
NPS Score
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 25% | Promoters |
|---|---|
| 18% | Passive |
| 57% | Detractors |
