10
NPS
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Bupa
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About Bupa's Brand
Bupa UK is a provider of healthcare services, support and advisory services. The company primarily offers medical subscription and other health care funding products. It operates care homes, retirement and care villages, primary care, diagnostic and wellness centers, hospitals and dental clinics. It also provide workplace health services, home healthcare, health assessments and long-term condition management services. The company was founded in 1947 and is headquartered in London, United Kingdom. Bupa UK entered the care homes sector with the first acquisition of 30 homes in the UK in 1996. It aims for strategic investments through acquisitions that helps in expansion of its business opportunities across the country and worldwide.
Brand at a Glance
85%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Bupa NPS
Bupa's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Bupa's customers would recommend using the product based on a scale of -100 to 100.
Bupa Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Bupa NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 2 | Jun 2024 | 2 |
Jul 2024 3 | Jul 2024 | 3 |
Aug 2024 5 | Aug 2024 | 5 |
Sep 2024 6 | Sep 2024 | 6 |
Oct 2024 6 | Oct 2024 | 6 |
Jan 2025 8 | Jan 2025 | 8 |
Mar 2025 13 | Mar 2025 | 13 |
Apr 2025 13 | Apr 2025 | 13 |
May 2025 13 | May 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 12 | Oct 2025 | 12 |
Dec 2025 10 | Dec 2025 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bupa NPS by Gender
Male customers rated Bupa's NPS 1 points higher than Female customers.
Male
8
Bupa's NPS was rated 8 by Male customers on Comparably.
54%
Promoters
0%
Passives
46%
Detractors
Female
7
Bupa's NPS was rated 7 by Female customers on Comparably.
43%
Promoters
21%
Passives
36%
Detractors
Bupa NPS by Ethnicity
Bupa's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 6 | Caucasian | 6 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Bupa NPS by Age
Bupa's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Bupa NPS by Usage
Bupa's NPS was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 57 | Less than 1 Year | 57 |
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -34 | Over 10 Years | -34 |
Bupa Customer Reviews
Out of the 6 Bupa customer reviews 4 were positive and 2 were constructive. Bupa customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bupa Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Bupa users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bupa Customer Loyalty Score by Gender
Female customers rated Bupa's Customer Loyalty score 15% higher than Male customers.
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Male
79%
Yes
Female
94%
Yes
Bupa Customer Loyalty Score by Ethnicity
Bupa's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bupa.
89
out of 100
Caucasian
78
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
Bupa Customer Loyalty Score by Age
Bupa's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bupa.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
Bupa Customer Loyalty Score by Usage
Bupa's Customer Loyalty score was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bupa Customer Loyalty Score by Industry
Bupa's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Bupa Product Quality
3.7/5
Bupa has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Bupa Product Information
Bupa’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Bupa's product the highest. Reviewers from the Tech industry rated Bupa the lowest at 2.7.
- Website
- www.bupa.co.uk
- Company Size
- 10,000+ Employees
Quick Insights into Bupa Product Quality
Bupa's Product Quality score was rated highest by customers who have used Bupa's products/services for Less than 1 Year, and rated lowest by customers ages 41-45.
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Ranked Bupa Product Quality the Highest
Ranked Bupa Product Quality the Lowest
Bupa Product Quality Score by Gender
Male customers rated Bupa's Product Quality score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
Bupa Product Quality Score by Ethnicity
Bupa's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bupa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Bupa Product Quality Score by Age
Bupa's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bupa.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 1.6 | 41-45 | 1.6 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.1 | 51-55 | 4.1 |
Bupa Product Quality Score by Usage
Bupa's Product Quality score was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Bupa Product Quality Score by Industry
Bupa's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Bupa Pricing
Bupa ROI & Value For Money
3.6/5
Bupa has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Bupa Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from Bupa.
Quick Insights into Bupa ROI
Bupa's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 41-45.
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Ranked Bupa ROI the Highest
Ranked Bupa ROI the Lowest
Bupa ROI Score by Gender
Male customers rated Bupa's ROI score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Bupa ROI Score by Ethnicity
Bupa's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bupa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Bupa ROI Score by Age
Bupa's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bupa.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 4 | 51-55 | 4 |
Bupa ROI Score by Usage
Bupa's ROI score was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bupa ROI Score by Industry
Bupa's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Bupa Customer Satisfaction (CSAT)
Bupa Customer Satisfaction (CSAT) Score
74 / 100
Bupa has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
6%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bupa Customer Satisfaction
Bupa's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
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Ranked Bupa Customer Satisfaction the Highest
Ranked Bupa Customer Satisfaction the Lowest
Bupa Customer Satisfaction Score by Gender
Female customers rated Bupa's Customer Satisfaction score 6 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bupa.
66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
72 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 14% |
Bupa Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bupa's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
20%
CSAT according to African American/Black
Bupa's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Bupa's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bupa.
100 / 100
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bupa Customer Satisfaction Score by Age
Bupa's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Bupa.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 67% |
Bupa Customer Satisfaction Score by Usage
Bupa's Customer Satisfaction score was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Bupa Customer Satisfaction Score by Industry
Bupa's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Bupa Customer Service
3.7/5
Bupa has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Bupa's overall Customer Service score rated by its users and customers.
About Bupa's Customer Service
Address
Bupa House, London, WC1A 2BA
Website
www.bupa.co.uk
Quick Insights into Bupa Customer Service
Bupa's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Bupa's Customer Service score.
Ranked Bupa Customer Service the Highest
Ranked Bupa Customer Service the Lowest
Bupa Customer Service Score by Gender
Male customers rated Bupa's Customer Service score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bupa.
Male
3.8/5
Female
3.5/5
Bupa Customer Service Score by Ethnicity
Bupa's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bupa.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Bupa Customer Service Score by Age
Bupa's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Bupa.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4 | 36-40 | 4 |
41-45 1.6 | 41-45 | 1.6 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.1 | 51-55 | 4.1 |
Bupa Customer Service Score by Usage
Bupa's Customer Service score was rated the highest by customers who have used Bupa's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Bupa Customer Service Score by Industry
Bupa's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Bupa as an Employer
3.9/5
Bupa has a 3.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Bupa scored a 10 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Bupa would recommend the brand to a friend. ENPS measures how likely Bupa employees would recommend working at Bupa to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
