34
NPS
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Burson-Marsteller
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About Burson-Marsteller's Brand
Brand at a Glance
79%
Customer Loyalty
3.1/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Burson-Marsteller NPS
Burson-Marsteller's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Burson-Marsteller's customers would recommend using the product based on a scale of -100 to 100.
Burson-Marsteller Overall NPS
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
Burson-Marsteller NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 100 | Mar 2023 | 100 |
Oct 2023 100 | Oct 2023 | 100 |
Nov 2023 33 | Nov 2023 | 33 |
Jan 2025 50 | Jan 2025 | 50 |
Mar 2025 20 | Mar 2025 | 20 |
Dec 2025 33 | Dec 2025 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Burson-Marsteller Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Burson-Marsteller users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Burson-Marsteller Product Quality
3.1/5
Burson-Marsteller has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Burson-Marsteller Product Information
Burson-Marsteller’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Public Relations and Communications
Burson-Marsteller Pricing
Burson-Marsteller ROI & Value For Money
3.7/5
Burson-Marsteller has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Burson-Marsteller Customer Satisfaction (CSAT)
Burson-Marsteller Customer Satisfaction (CSAT) Score
67 / 100
Burson-Marsteller has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burson-Marsteller Customer Service
3.9/5
Burson-Marsteller has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Burson-Marsteller's Customer Service
Address
10003-1528
Website
http://www.burson-marsteller.com
Phone Number
212-614-4000
Burson-Marsteller's Social Links
Burson-Marsteller as an Employer
2.6/5
Burson-Marsteller has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Burson-Marsteller scored a 34 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Burson-Marsteller would recommend the brand to a friend. ENPS measures how likely Burson-Marsteller employees would recommend working at Burson-Marsteller to a friend.
Net Promoter Score
34
NPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
