-43
NPS
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Bushnell
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About Bushnell's Brand
Bushnell(R) has been the industry leader in high-performance sports optics for over 60 years.
Brand at a Glance
81%
Customer Loyalty
2.2/5
Product Quality
2.3/5
Pricing
2.4/5
Customer Service
Bushnell NPS
Bushnell's Net Promoter Score (NPS) is a -43 with 14% Promoters, 29% Passives, and 57% Detractors. Net Promoter Score tracks whether Bushnell's customers would recommend using the product based on a scale of -100 to 100.
Bushnell Overall NPS
| 14% | Promoters |
|---|---|
| 29% | Passives |
| 57% | Detractors |
Bushnell NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -100 | Aug 2020 | -100 |
May 2024 0 | May 2024 | 0 |
Jul 2024 0 | Jul 2024 | 0 |
Aug 2024 0 | Aug 2024 | 0 |
Aug 2025 -20 | Aug 2025 | -20 |
Dec 2025 -43 | Dec 2025 | -43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bushnell NPS by Gender
Bushnell's NPS was rated -33 by Male customers on Comparably.
Male
-33
Bushnell's NPS was rated -33 by Male customers on Comparably.
17%
Promoters
33%
Passives
50%
Detractors
Female
N/A
Bushnell's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bushnell NPS by Ethnicity
Bushnell's NPS was rated -33 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Bushnell NPS by Usage
Bushnell's NPS was rated -34 points by customers who have used Bushnell's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -34 | Over 10 Years | -34 |
Bushnell Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Bushnell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bushnell Customer Loyalty Score by Gender
Bushnell's Customer Loyalty score was rated 85 by Male customers on Comparably.
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Male
85%
Yes
Female
N/A
Yes
Bushnell Customer Loyalty Score by Ethnicity
Bushnell's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bushnell.
85
out of 100
Caucasian
Bushnell Customer Loyalty Score by Usage
Bushnell's Customer Loyalty score was rated 70% by customers who have used Bushnell's products/services for Over 10 Years.
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Bushnell Product Quality
2.2/5
Bushnell has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Bushnell Product Information
Bushnell’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://bushnell.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Sports & Entertainment
Quick Insights into Bushnell Product Quality
Bushnell's Product Quality score was rated highest by Caucasian customers.
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Ranked Bushnell Product Quality the Highest
Bushnell Product Quality Score by Gender
Bushnell's Product Quality score was rated 2 by Male customers on Comparably.
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Male
2/5
Female
N/A
Bushnell Product Quality Score by Ethnicity
Bushnell's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bushnell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Bushnell Product Quality Score by Usage
Bushnell's Product Quality score was rated 2 stars by customers who have used Bushnell's products/services for Over 10 Years.
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Bushnell Pricing
Bushnell ROI & Value For Money
2.3/5
Bushnell has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Quick Insights into Bushnell ROI
Bushnell's ROI score was rated highest by Caucasian customers.
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Ranked Bushnell ROI the Highest
Bushnell ROI Score by Gender
Bushnell's ROI score was rated 2 by Male customers on Comparably.
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Male
2/5
Female
N/A
Bushnell ROI Score by Ethnicity
Bushnell's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bushnell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Bushnell ROI Score by Usage
Bushnell's ROI score was rated 2 stars by customers who have used Bushnell's products/services for Over 10 Years.
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Bushnell Customer Satisfaction (CSAT)
Bushnell Customer Satisfaction (CSAT) Score
34 / 100
Bushnell has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
49%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bushnell Customer Satisfaction
Bushnell's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Bushnell Customer Satisfaction the Highest
Bushnell Customer Satisfaction Score by Gender
Bushnell's Customer Satisfaction score was rated 34 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bushnell.
34 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 49% |
Bushnell Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bushnell's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bushnell.
34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
49%
Bushnell Customer Satisfaction Score by Usage
Bushnell's Customer Satisfaction score was rated 33 points by customers who have used Bushnell's products/services for Over 10 Years.
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Bushnell Customer Service
2.4/5
Bushnell has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Bushnell's Customer Service
Address
9200 Cody, Overland Park, KS
Website
http://bushnell.com
Phone Number
(847) 297-8617
Quick Insights into Bushnell Customer Service
Bushnell's Customer Service score was rated highest by Caucasian customers.
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Ranked Bushnell Customer Service the Highest
Bushnell Customer Service Score by Gender
Bushnell's Customer Service score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
Bushnell Customer Service Score by Ethnicity
Bushnell's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bushnell.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Bushnell Customer Service Score by Usage
Bushnell's Customer Service score was rated 2 stars by customers who have used Bushnell's products/services for Over 10 Years.
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Bushnell as an Employer
3.3/5
Bushnell has a 3.3/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Bushnell scored a -43 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Bushnell would recommend the brand to a friend. ENPS measures how likely Bushnell employees would recommend working at Bushnell to a friend.
Net Promoter Score
-43
NPS Score
| 14% | Promoters |
|---|---|
| 29% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
