-70
NPS
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Brand Page
Business Wire
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About Business Wire's Brand
Business Wire provides information on press releases, content, multimedia distribution and regulatory disclosures.
Brand at a Glance
39%
Customer Loyalty
2.2/5
Product Quality
1.9/5
Pricing
2.2/5
Customer Service
Business Wire CMO
Irene White
Irene White serves as the Chief Marketing Officer of Business Wire. Irene started at Business Wire in October of 2018. Irene currently resides in the San Francisco Bay Area.
Business Wire NPS
Business Wire's Net Promoter Score (NPS) is a -70 with 10% Promoters, 10% Passives, and 80% Detractors. Net Promoter Score tracks whether Business Wire's customers would recommend using the product based on a scale of -100 to 100.
Business Wire Overall NPS
| 10% | Promoters |
|---|---|
| 10% | Passives |
| 80% | Detractors |
Business Wire NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 0 | Mar 2020 | 0 |
Jul 2021 -50 | Jul 2021 | -50 |
Oct 2021 -66 | Oct 2021 | -66 |
Dec 2021 -75 | Dec 2021 | -75 |
Mar 2022 -80 | Mar 2022 | -80 |
Oct 2023 -83 | Oct 2023 | -83 |
Feb 2024 -85 | Feb 2024 | -85 |
May 2024 -63 | May 2024 | -63 |
Jun 2024 -66 | Jun 2024 | -66 |
Jan 2026 -70 | Jan 2026 | -70 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Business Wire Customer Loyalty
39%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
39% of Business Wire users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Business Wire Product Quality
2.2/5
Business Wire has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Business Wire's overall Product Quality score rated by its users and customers.
Business Wire Product Information
Business Wire’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://www.businesswire.com/
- Company Size
- 501-1,000 Employees
Industry
Content
Ecommerce and Marketplaces
Enterprise
Media
Small Business Services
Business Wire Pricing
Business Wire ROI & Value For Money
1.9/5
Business Wire has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Business Wire Customer Satisfaction (CSAT)
Business Wire Customer Satisfaction (CSAT) Score
33 / 100
Business Wire has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Business Wire Customer Service
2.2/5
Business Wire has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Business Wire's Customer Service
Address
40 E 52nd St, Fl 14th, San Francisco, CA 94111
Website
http://www.businesswire.com/
Phone Number
(212) 752-9682
Business Wire as an Employer
2.3/5
Business Wire has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Business Wire scored a -70 for Net Promoter Score and a -76 for Employee Net Promoter Score. NPS gauges how likely a customer of Business Wire would recommend the brand to a friend. ENPS measures how likely Business Wire employees would recommend working at Business Wire to a friend.
Net Promoter Score
-70
NPS Score
| 10% | Promoters |
|---|---|
| 10% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
-76
eNPS Score
| 12% | Promoters |
|---|---|
| 0% | Passive |
| 88% | Detractors |
