

ByteDance's Net Promoter Score (NPS) is a 12 with 43% Promoters, 26% Passives, and 31% Detractors. Net Promoter Score tracks whether ByteDance's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 26% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 21 | Apr 2023 | 21 |
May 2023 17 | May 2023 | 17 |
Jun 2023 20 | Jun 2023 | 20 |
Jul 2023 21 | Jul 2023 | 21 |
Aug 2023 21 | Aug 2023 | 21 |
Nov 2023 16 | Nov 2023 | 16 |
Feb 2024 20 | Feb 2024 | 20 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 15 | Sep 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 11 | Feb 2025 | 11 |
Jan 2026 11 | Jan 2026 | 11 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ByteDance's NPS was rated 0 by Female customers on Comparably.
ByteDance's NPS was rated by Female customers on Comparably.
ByteDance's NPS is not yet rated by Male customers.
ByteDance's NPS was rated 9 points by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 9 | Asian or Pacific Islander | 9 |
ByteDance's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
ByteDance's NPS was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Out of the 3 ByteDance customer reviews 1 was positive and 2 were constructive. ByteDance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of ByteDance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ByteDance's Customer Loyalty score was rated 64 by Female customers on Comparably.
ByteDance's Customer Loyalty score was rated 67% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
ByteDance's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
31-35 70% | 31-35 | 70% |
ByteDance's Customer Loyalty score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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ByteDance's Customer Loyalty score was rated 55% by Tech industry customers.
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ByteDance has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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ByteDance’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ByteDance's product the highest.
ByteDance's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used ByteDance's products/services for Less than 1 Year.
ByteDance's Product Quality score was rated 4 by Female customers on Comparably.
ByteDance's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
ByteDance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
ByteDance's Product Quality score was rated the highest by customers who have used ByteDance's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ByteDance's Product Quality score was rated 4.5 stars by Tech industry customers.
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ByteDance has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
ByteDance's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
ByteDance's ROI score was rated 3.7 by Female customers on Comparably.
ByteDance's ROI score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
ByteDance's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 2.6 | 26-30 | 2.6 |
31-35 4 | 31-35 | 4 |
ByteDance's ROI score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ByteDance's ROI score was rated 3.6 stars by Tech industry customers.
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ByteDance has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ByteDance's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
ByteDance's Customer Satisfaction score was rated 90 by Female customers on Comparably.
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 70% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ByteDance's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.
ByteDance's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 67% |
ByteDance's Customer Satisfaction score was rated the highest by customers who have used ByteDance's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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ByteDance's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}ByteDance has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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http://www.bytedance.com
ByteDance's Customer Service score was rated highest by customers who have used ByteDance's products/services for 1 to 2 Years, and rated lowest by customers who have used ByteDance's products/services for Less than 1 Year.
ByteDance's Customer Service score was rated 3.6 by Female customers on Comparably.
ByteDance's Customer Service score was rated 3.7 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
ByteDance's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.6 | 26-30 | 2.6 |
31-35 4 | 31-35 | 4 |
ByteDance's Customer Service score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ByteDance's Customer Service score was rated 3.5 stars by Tech industry customers.
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ByteDance scored a 12 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of ByteDance would recommend the brand to a friend. ENPS measures how likely ByteDance employees would recommend working at ByteDance to a friend.
| 43% | Promoters |
|---|---|
| 26% | Passive |
| 31% | Detractors |
| 52% | Promoters |
|---|---|
| 18% | Passive |
| 30% | Detractors |