ByteDance NPS & Customer Reviews | Comparably
Brand Page
ByteDance
Marketing or Exec? Claim Your Free Account

About ByteDance's Brand

Brand at a Glance

71%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.3/5
Customer Service

ByteDance NPS

ByteDance's Net Promoter Score (NPS) is a 12 with 43% Promoters, 26% Passives, and 31% Detractors. Net Promoter Score tracks whether ByteDance's customers would recommend using the product based on a scale of -100 to 100.

ByteDance Overall NPS

12
NPS
43%Promoters
26%Passives
31%Detractors
ByteDance Overall NPS

ByteDance NPS Trend

-100
-50
0
50
100
Apr 2023
21
Apr 202321
May 2023
17
May 202317
Jun 2023
20
Jun 202320
Jul 2023
21
Jul 202321
Aug 2023
21
Aug 202321
Nov 2023
16
Nov 202316
Feb 2024
20
Feb 202420
Aug 2024
18
Aug 202418
Sep 2024
15
Sep 202415
Jan 2025
15
Jan 202515
Feb 2025
11
Feb 202511
Jan 2026
11
Jan 202611

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ByteDance NPS by Gender

ByteDance's NPS was rated 0 by Female customers on Comparably.

Female

0

ByteDance's NPS was rated by Female customers on Comparably.

40%
Promoters
20%
Passives
40%
Detractors

Male

N/A

ByteDance's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

ByteDance NPS by Ethnicity

ByteDance's NPS was rated 9 points by Asian or Pacific Islander customers on Comparably.

-100
-50
0
50
100
Asian or Pacific Islander
9
Asian or Pacific Islander9

ByteDance NPS by Age

ByteDance's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
18-25100%0%0%
Promoters
0%
Passives
0%
Detractors
100%
26-300%0%100%
Promoters
33%
Passives
34%
Detractors
33%
31-3533%34%33%

ByteDance NPS by Usage

ByteDance's NPS was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-34
Less than 1 Year-34
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
0
2 to 5 Years0

ByteDance Customer Reviews

Out of the 3 ByteDance customer reviews 1 was positive and 2 were constructive. ByteDance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
more transparent open to all
What do you value most about this brand?
develop at a high speed
What can this brand most improve?
It's a very good brand

ByteDance Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of ByteDance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71
71%
29
29%
ByteDance Customer Loyalty

ByteDance Customer Loyalty Score by Gender

ByteDance's Customer Loyalty score was rated 64 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ByteDance.
Female
64%
Yes
Male
N/A
Yes

ByteDance Customer Loyalty Score by Ethnicity

ByteDance's Customer Loyalty score was rated 67% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ByteDance.
67
out of 100
Asian or Pacific Islander

ByteDance Customer Loyalty Score by Age

ByteDance's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ByteDance.
0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
40%
26-3040%
31-35
70%
31-3570%

ByteDance Customer Loyalty Score by Usage

ByteDance's Customer Loyalty score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
70%
1 to 2 Years
82%
2 to 5 Years
40%

ByteDance Customer Loyalty Score by Industry

ByteDance's Customer Loyalty score was rated 55% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
55%

ByteDance Product Quality

3.9/5

ByteDance has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock ByteDance's overall Product Quality score rated by its users and customers.

ByteDance Product Information

ByteDance’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ByteDance's product the highest.

Website
http://www.bytedance.com
Company Size
10,000+ Employees

Quick Insights into ByteDance Product Quality

ByteDance's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used ByteDance's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked ByteDance's Product Quality.

Ranked ByteDance Product Quality the Highest

18-25
4.6
2 to 5 Years
4.6
Tech
4.5

Ranked ByteDance Product Quality the Lowest

31-35
3.8
Less than 1 Year
3.8

ByteDance Product Quality Score by Gender

ByteDance's Product Quality score was rated 4 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of ByteDance.

Female

4/5

Male

N/A

ByteDance Product Quality Score by Ethnicity

ByteDance's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ByteDance.
0
1
2
3
4
5
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1

ByteDance Product Quality Score by Age

ByteDance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ByteDance.
0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
3.8
26-303.8
31-35
3.8
31-353.8

ByteDance Product Quality Score by Usage

ByteDance's Product Quality score was rated the highest by customers who have used ByteDance's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.8
1 to 2 Years
4.1
2 to 5 Years
4.6

ByteDance Product Quality Score by Industry

ByteDance's Product Quality score was rated 4.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.5

ByteDance Pricing

ByteDance ROI & Value For Money

3.6/5

ByteDance has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock ByteDance's overall ROI score rated by its users and customers.

ByteDance Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into ByteDance ROI

ByteDance's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.

Sign Up to unlock insights into how customers have ranked ByteDance's ROI score.

Ranked ByteDance ROI the Highest

18-25
4.6
1 to 2 Years
4.3
Asian or Pacific Islander
3.8

Ranked ByteDance ROI the Lowest

Less than 1 Year
3.5
26-30
2.6

ByteDance ROI Score by Gender

ByteDance's ROI score was rated 3.7 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of ByteDance.

Female

3.7/5

Male

N/A

ByteDance ROI Score by Ethnicity

ByteDance's ROI score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ByteDance.
0
1
2
3
4
5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8

ByteDance ROI Score by Age

ByteDance's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of ByteDance.
0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
2.6
26-302.6
31-35
4
31-354

ByteDance ROI Score by Usage

ByteDance's ROI score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.5
1 to 2 Years
4.3
2 to 5 Years
3.5

ByteDance ROI Score by Industry

ByteDance's ROI score was rated 3.6 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3.6

ByteDance Customer Satisfaction (CSAT)

ByteDance Customer Satisfaction (CSAT) Score

88 / 100

ByteDance has an overall Customer Satisfaction score of 88 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied34%
Satisfied54%
Neither Satisfied nor Dissatisfied6%
Dissatisfied3%
Very Dissatisfied3%
Very Satisfied
34%
Satisfied
54%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ByteDance Customer Satisfaction

ByteDance's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.

Sign Up to unlock insights into how customers have ranked ByteDance's Customer Satisfaction.

Ranked ByteDance Customer Satisfaction the Highest

18-25
100%
2 to 5 Years
100%
Tech
100%

Ranked ByteDance Customer Satisfaction the Lowest

1 to 2 Years
80%
31-35
67%

ByteDance Customer Satisfaction Score by Gender

ByteDance's Customer Satisfaction score was rated 90 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ByteDance.
90 / 100
Female
Very Satisfied
20%
Satisfied
70%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%

ByteDance Customer Satisfaction Score by Ethnicity

CSAT according to Asian or Pacific Islander

ByteDance's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ByteDance.
91 / 100
Very Satisfied18%
Satisfied73%
Neither Satisfied nor Dissatisfied9%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
18%
Satisfied
73%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%

ByteDance Customer Satisfaction Score by Age

ByteDance's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ByteDance.
0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
100%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
31-3567%

ByteDance Customer Satisfaction Score by Usage

ByteDance's Customer Satisfaction score was rated the highest by customers who have used ByteDance's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
100
1 to 2 Years
80
2 to 5 Years
100

ByteDance Customer Satisfaction Score by Industry

ByteDance's Customer Satisfaction score was rated 100 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
100

ByteDance Customer Service

3.3/5

ByteDance has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock ByteDance's overall Customer Service score rated by its users and customers.

About ByteDance's Customer Service

Website

http://www.bytedance.com

Quick Insights into ByteDance Customer Service

ByteDance's Customer Service score was rated highest by customers who have used ByteDance's products/services for 1 to 2 Years, and rated lowest by customers who have used ByteDance's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked ByteDance's Customer Service score.

Ranked ByteDance Customer Service the Highest

1 to 2 Years
4.3
31-35
4
Asian or Pacific Islander
3.7

Ranked ByteDance Customer Service the Lowest

26-30
2.6
Less than 1 Year
2

ByteDance Customer Service Score by Gender

ByteDance's Customer Service score was rated 3.6 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ByteDance.

Female

3.6/5

Male

N/A

ByteDance Customer Service Score by Ethnicity

ByteDance's Customer Service score was rated 3.7 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ByteDance.
0
20
40
60
80
100
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7

ByteDance Customer Service Score by Age

ByteDance's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ByteDance.
0
20
40
60
80
100
18-25
2.8
18-252.8
26-30
2.6
26-302.6
31-35
4
31-354

ByteDance Customer Service Score by Usage

ByteDance's Customer Service score was rated the highest by customers who have used ByteDance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
2
1 to 2 Years
4.3
2 to 5 Years
3.1

ByteDance Customer Service Score by Industry

ByteDance's Customer Service score was rated 3.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.5

ByteDance as an Employer

4.5/5

ByteDance has a 4.5/5 stars for its overall company culture rated by their employees

  ByteDance CEO
top
25%
CEO of ByteDance

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ByteDance scored a 12 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of ByteDance would recommend the brand to a friend. ENPS measures how likely ByteDance employees would recommend working at ByteDance to a friend.

Net Promoter Score

12
NPS Score
43%Promoters
26%Passive
31%Detractors

Employee Net Promoter Score

22
eNPS Score
52%Promoters
18%Passive
30%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail