C.A.T. NPS & Customer Reviews | Comparably
Brand Page
C.A.T.
Marketing or Exec? Claim Your Free Account

About C.A.T. Brand

Brand at a Glance

53%
Customer Loyalty
2.4/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

C.A.T. NPS

C.A.T.'s Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether C.A.T.'s customers would recommend using the product based on a scale of -100 to 100.

C.A.T. Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
C.A.T. Overall NPS

C.A.T. NPS Trend

-100
-50
0
50
100
Jun 2021
100
Jun 2021100
Sep 2023
100
Sep 2023100
May 2025
100
May 2025100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

C.A.T. Customer Loyalty

53%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

53% of C.A.T. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

53
53%
47
47%
C.A.T. Customer Loyalty

C.A.T. Product Quality

2.4/5

C.A.T. has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.

Sign Up to unlock C.A.T. overall Product Quality score rated by its users and customers.

C.A.T. Product Information

C.A.T.’s product quality score is a 2.4 out of 5 as rated by its users and customers.

C.A.T. Pricing

C.A.T. ROI & Value For Money

3.5/5

C.A.T. has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock C.A.T. overall ROI score rated by its users and customers.

C.A.T. Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied50%
Dissatisfied50%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
50%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

C.A.T. Customer Service

3.5/5

C.A.T. has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock C.A.T. overall Customer Service score rated by its users and customers.

About C.A.T.'s Customer Service

Website

http://www.cat.ca

C.A.T. as an Employer

4.3/5

C.A.T. has a 4.3/5 stars for its overall company culture rated by their employees

  C.A.T. CEO
top
15%
CEO of C.A.T.

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

C.A.T. scored a 100 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of C.A.T. would recommend the brand to a friend. ENPS measures how likely C.A.T. employees would recommend working at C.A.T. to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

33
eNPS Score
33%Promoters
67%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail