-47
NPS
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Canada Life
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About Canada Life's Brand
Brand at a Glance
59%
Customer Loyalty
2.1/5
Product Quality
2.2/5
Pricing
2.3/5
Customer Service
Canada Life NPS
Canada Life's Net Promoter Score (NPS) is a -47 with 21% Promoters, 11% Passives, and 68% Detractors. Net Promoter Score tracks whether Canada Life's customers would recommend using the product based on a scale of -100 to 100.
Canada Life Overall NPS
| 21% | Promoters |
|---|---|
| 11% | Passives |
| 68% | Detractors |
Canada Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 0 | Jun 2023 | 0 |
Aug 2023 0 | Aug 2023 | 0 |
Oct 2023 -11 | Oct 2023 | -11 |
Aug 2024 -27 | Aug 2024 | -27 |
Sep 2024 -17 | Sep 2024 | -17 |
Dec 2024 -24 | Dec 2024 | -24 |
Mar 2025 -29 | Mar 2025 | -29 |
May 2025 -34 | May 2025 | -34 |
Oct 2025 -37 | Oct 2025 | -37 |
Nov 2025 -42 | Nov 2025 | -42 |
Mar 2026 -44 | Mar 2026 | -44 |
Jun 2026 -47 | Jun 2026 | -47 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Canada Life NPS by Gender
Male customers rated Canada Life's NPS 47 points higher than Female customers.
Male
-28
Canada Life's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
-75
Canada Life's NPS was rated -75 by Female customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Canada Life NPS by Ethnicity
Canada Life's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Canada Life NPS by Usage
Canada Life's NPS was rated the highest by customers who have used Canada Life's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
Over 10 Years -80 | Over 10 Years | -80 |
Canada Life Customer Reviews
Out of the 4 Canada Life customer reviews 1 was positive and 3 were constructive. Canada Life customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Canada Life Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Canada Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Canada Life Customer Loyalty Score by Gender
Male customers rated Canada Life's Customer Loyalty score 19% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Canada Life.
Male
74%
Yes
Female
55%
Yes
Canada Life Customer Loyalty Score by Ethnicity
Canada Life's Customer Loyalty score was rated 74% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Canada Life.
74
out of 100
Caucasian
Canada Life Customer Loyalty Score by Usage
Canada Life's Customer Loyalty score was rated the highest by customers who have used Canada Life's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Canada Life Product Quality
2.1/5
Canada Life has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Canada Life Product Information
Canada Life’s product quality score is a 2.1 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Quick Insights into Canada Life Product Quality
Canada Life's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Canada Life Product Quality the Highest
Ranked Canada Life Product Quality the Lowest
Canada Life Product Quality Score by Gender
Male customers rated Canada Life's Product Quality score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Canada Life.
Male
2.4/5
Female
1.5/5
Canada Life Product Quality Score by Ethnicity
Canada Life's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Canada Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Canada Life Product Quality Score by Usage
Canada Life's Product Quality score was rated the highest by customers who have used Canada Life's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Canada Life Pricing
Canada Life ROI & Value For Money
2.2/5
Canada Life has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Quick Insights into Canada Life ROI
Canada Life's ROI score was rated highest by customers who have used Canada Life's products/services for Less than 1 Year, and rated lowest by customers who have used Canada Life's products/services for Over 10 Years.
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Ranked Canada Life ROI the Highest
Ranked Canada Life ROI the Lowest
Canada Life ROI Score by Gender
Male customers rated Canada Life's ROI score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Canada Life.
Male
2.2/5
Female
1.5/5
Canada Life ROI Score by Ethnicity
Canada Life's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Canada Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Canada Life ROI Score by Usage
Canada Life's ROI score was rated the highest by customers who have used Canada Life's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Canada Life Customer Satisfaction (CSAT)
Canada Life Customer Satisfaction (CSAT) Score
31 / 100
Canada Life has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
6%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
56%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Canada Life Customer Satisfaction
Canada Life's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers who have used Canada Life's products/services for Over 10 Years.
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Ranked Canada Life Customer Satisfaction the Highest
Ranked Canada Life Customer Satisfaction the Lowest
Canada Life Customer Satisfaction Score by Gender
Male customers rated Canada Life's Customer Satisfaction score 18 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Canada Life.
43 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
25 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Canada Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Canada Life's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Canada Life.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
86%
Canada Life Customer Satisfaction Score by Usage
Canada Life's Customer Satisfaction score was rated the highest by customers who have used Canada Life's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Canada Life Customer Service
2.3/5
Canada Life has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Canada Life's Customer Service
Address
Canada
Website
http://www.canadalifefinancial.com
Quick Insights into Canada Life Customer Service
Canada Life's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used Canada Life's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Canada Life's Customer Service score.
Ranked Canada Life Customer Service the Highest
Ranked Canada Life Customer Service the Lowest
Canada Life Customer Service Score by Gender
Male customers rated Canada Life's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Canada Life.
Male
2.2/5
Female
1.5/5
Canada Life Customer Service Score by Ethnicity
Canada Life's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Canada Life.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Canada Life Customer Service Score by Usage
Canada Life's Customer Service score was rated the highest by customers who have used Canada Life's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Canada Life as an Employer
Consumer vs. Employees
Canada Life scored a -47 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Canada Life would recommend the brand to a friend. ENPS measures how likely Canada Life employees would recommend working at Canada Life to a friend.
Net Promoter Score
-47
NPS Score
| 21% | Promoters |
|---|---|
| 11% | Passive |
| 68% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 19% | Promoters |
|---|---|
| 12% | Passive |
| 69% | Detractors |
