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Canopy Growth's Net Promoter Score (NPS) is a 45 with 67% Promoters, 11% Passives, and 22% Detractors. Net Promoter Score tracks whether Canopy Growth's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 11% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2021 40 | Sep 2021 | 40 |
Feb 2022 49 | Feb 2022 | 49 |
Jun 2022 63 | Jun 2022 | 63 |
Aug 2022 55 | Aug 2022 | 55 |
Sep 2022 63 | Sep 2022 | 63 |
Nov 2022 67 | Nov 2022 | 67 |
Jan 2023 68 | Jan 2023 | 68 |
Feb 2023 71 | Feb 2023 | 71 |
Aug 2023 74 | Aug 2023 | 74 |
Nov 2023 63 | Nov 2023 | 63 |
Dec 2023 52 | Dec 2023 | 52 |
Mar 2024 44 | Mar 2024 | 44 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Canopy Growth's NPS was rated 0 points by customers who have used Canopy Growth's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Canopy Growth users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Canopy Growth's Customer Loyalty score was rated 70% by customers who have used Canopy Growth's products/services for 1 to 2 Years.
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Canopy Growth has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Canopy Growth’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Canopy Growth's Product Quality score was rated highest by customers who have used Canopy Growth's products/services for 1 to 2 Years.
Canopy Growth's Product Quality score was rated 4.3 stars by customers who have used Canopy Growth's products/services for 1 to 2 Years.
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Canopy Growth has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Canopy Growth's ROI score was rated highest by customers who have used Canopy Growth's products/services for 1 to 2 Years.
Canopy Growth's ROI score was rated 3.1 stars by customers who have used Canopy Growth's products/services for 1 to 2 Years.
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Canopy Growth has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Canopy Growth's Customer Satisfaction score was rated highest by customers who have used Canopy Growth's products/services for 1 to 2 Years.
Canopy Growth's Customer Satisfaction score was rated 67 points by customers who have used Canopy Growth's products/services for 1 to 2 Years.
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Canopy Growth has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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1 Hershey Drive, Smiths Falls, K7A 0A8
www.canopygrowth.com
7
Canopy Growth's Customer Service score was rated highest by customers who have used Canopy Growth's products/services for 1 to 2 Years.
Canopy Growth's Customer Service score was rated 3.1 stars by customers who have used Canopy Growth's products/services for 1 to 2 Years.
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Canopy Growth scored a 45 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Canopy Growth would recommend the brand to a friend. ENPS measures how likely Canopy Growth employees would recommend working at Canopy Growth to a friend.
| 67% | Promoters |
|---|---|
| 11% | Passive |
| 22% | Detractors |
| 21% | Promoters |
|---|---|
| 37% | Passive |
| 42% | Detractors |