11
NPS
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Brand Page
Carat
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About Carat's Brand
Carat is a media agency that specializes in media planning and buying, and providing digital and non-traditional media solutions.
Brand at a Glance
69%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Carat CMO
Carat NPS
Carat's Net Promoter Score (NPS) is a 11 with 49% Promoters, 13% Passives, and 38% Detractors. Net Promoter Score tracks whether Carat's customers would recommend using the product based on a scale of -100 to 100.
Carat Overall NPS
| 49% | Promoters |
|---|---|
| 13% | Passives |
| 38% | Detractors |
Carat NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Apr 2022 33 | Apr 2022 | 33 |
May 2022 0 | May 2022 | 0 |
Jul 2022 0 | Jul 2022 | 0 |
Oct 2022 -17 | Oct 2022 | -17 |
Jan 2023 -1 | Jan 2023 | -1 |
Feb 2025 13 | Feb 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carat Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Carat users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Carat Product Quality
3.4/5
Carat has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Carat's overall Product Quality score rated by its users and customers.
Carat Product Information
Carat’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.carat.com
- Company Size
- 1,001-5,000 Employees
Industry
AdTech
Business Services
Enterprise
Media
SaaS
Carat Pricing
Carat ROI & Value For Money
3.4/5
Carat has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Carat Customer Satisfaction (CSAT)
Carat Customer Satisfaction (CSAT) Score
34 / 100
Carat has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
16%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Carat Customer Service
3.5/5
Carat has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Carat's Customer Service
Address
10 Triton Street, Regent's Place, London, AR NW1 3BF
Website
http://www.carat.com
Phone Number
+44 (0)20 7430 6000
Carat as an Employer
2.5/5
Carat has a 2.5/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Carat scored a 11 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Carat would recommend the brand to a friend. ENPS measures how likely Carat employees would recommend working at Carat to a friend.
Net Promoter Score
11
NPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 10% | Promoters |
|---|---|
| 50% | Passive |
| 40% | Detractors |
