45
NPS
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Caribou Coffee Company
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About Caribou Coffee Company's Brand
Brand at a Glance
73%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
Caribou Coffee Company NPS
Caribou Coffee Company's Net Promoter Score (NPS) is a 45 with 68% Promoters, 9% Passives, and 23% Detractors. Net Promoter Score tracks whether Caribou Coffee Company's customers would recommend using the product based on a scale of -100 to 100.
Caribou Coffee Company Overall NPS
| 68% | Promoters |
|---|---|
| 9% | Passives |
| 23% | Detractors |
Caribou Coffee Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 75 | Nov 2021 | 75 |
Jan 2022 80 | Jan 2022 | 80 |
May 2022 63 | May 2022 | 63 |
Jul 2022 50 | Jul 2022 | 50 |
Nov 2022 53 | Nov 2022 | 53 |
Feb 2023 50 | Feb 2023 | 50 |
Jul 2023 31 | Jul 2023 | 31 |
Aug 2023 34 | Aug 2023 | 34 |
Sep 2023 38 | Sep 2023 | 38 |
Oct 2023 40 | Oct 2023 | 40 |
Mar 2024 42 | Mar 2024 | 42 |
Oct 2024 46 | Oct 2024 | 46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Caribou Coffee Company NPS by Gender
Caribou Coffee Company's NPS was rated 40 by both Female and Male customers on Comparably.
Male
40
Caribou Coffee Company's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
40
Caribou Coffee Company's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Caribou Coffee Company NPS by Age
Caribou Coffee Company's NPS was rated 33 points by customers ages 18-25 on Comparably.
Caribou Coffee Company Customer Reviews
Out of the 4 Caribou Coffee Company customer reviews 3 were positive and 1 was constructive. Caribou Coffee Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Caribou Coffee Company Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Caribou Coffee Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Caribou Coffee Company Customer Loyalty Score by Gender
Caribou Coffee Company's Customer Loyalty score was rated 82 by both Female and Male customers on Comparably.
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Male
82%
Yes
Female
82%
Yes
Caribou Coffee Company Customer Loyalty Score by Age
Caribou Coffee Company's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Caribou Coffee Company Product Quality
3.7/5
Caribou Coffee Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Caribou Coffee Company Product Information
Caribou Coffee Company’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Quick Insights into Caribou Coffee Company Product Quality
Caribou Coffee Company's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Caribou Coffee Company Product Quality the Highest
Ranked Caribou Coffee Company Product Quality the Lowest
Caribou Coffee Company Product Quality Score by Gender
Female customers rated Caribou Coffee Company's Product Quality score 0.4 stars higher than Male customers.
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Male
4.1/5
Female
4.5/5
Caribou Coffee Company Product Quality Score by Age
Caribou Coffee Company's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Caribou Coffee Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Caribou Coffee Company Pricing
Caribou Coffee Company ROI & Value For Money
3.6/5
Caribou Coffee Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Caribou Coffee Company ROI
Caribou Coffee Company's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Caribou Coffee Company ROI the Highest
Ranked Caribou Coffee Company ROI the Lowest
Caribou Coffee Company ROI Score by Gender
Female customers rated Caribou Coffee Company's ROI score 0.2 stars higher than Male customers.
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Male
3.9/5
Female
4.1/5
Caribou Coffee Company ROI Score by Age
Caribou Coffee Company's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Caribou Coffee Company Customer Satisfaction (CSAT)
Caribou Coffee Company Customer Satisfaction (CSAT) Score
63 / 100
Caribou Coffee Company has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
19%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Caribou Coffee Company Customer Service
4/5
Caribou Coffee Company has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Caribou Coffee Company's Customer Service
Website
https://www.cariboucoffee.com/
Quick Insights into Caribou Coffee Company Customer Service
Caribou Coffee Company's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Caribou Coffee Company Customer Service the Highest
Ranked Caribou Coffee Company Customer Service the Lowest
Caribou Coffee Company Customer Service Score by Gender
Male customers rated Caribou Coffee Company's Customer Service score 0.1 stars higher than Female customers.
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Male
4.4/5
Female
4.3/5
Caribou Coffee Company Customer Service Score by Age
Caribou Coffee Company's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Caribou Coffee Company.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Caribou Coffee Company as an Employer
3.1/5
Caribou Coffee Company has a 3.1/5 stars for its overall company culture rated by their employees
bottom
35%
CEO of Caribou Coffee Company
In the Bottom 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Caribou Coffee Company scored a 45 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Caribou Coffee Company would recommend the brand to a friend. ENPS measures how likely Caribou Coffee Company employees would recommend working at Caribou Coffee Company to a friend.
Net Promoter Score
45
NPS Score
| 68% | Promoters |
|---|---|
| 9% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 45% | Promoters |
|---|---|
| 5% | Passive |
| 50% | Detractors |
