28
NPS
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Carter Machinery
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About Carter Machinery's Brand
Carter Machinery is the authorized Caterpillar dealer serving Virginia and southern West Virginia through a network of 21 locations.
Brand at a Glance
78%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Carter Machinery NPS
Carter Machinery's Net Promoter Score (NPS) is a 28 with 64% Promoters, 0% Passives, and 36% Detractors. Net Promoter Score tracks whether Carter Machinery's customers would recommend using the product based on a scale of -100 to 100.
Carter Machinery Overall NPS
| 64% | Promoters |
|---|---|
| 0% | Passives |
| 36% | Detractors |
Carter Machinery NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 100 | Mar 2022 | 100 |
Sep 2022 -33 | Sep 2022 | -33 |
Jan 2023 20 | Jan 2023 | 20 |
Mar 2023 33 | Mar 2023 | 33 |
Oct 2023 43 | Oct 2023 | 43 |
Nov 2023 50 | Nov 2023 | 50 |
Jan 2024 60 | Jan 2024 | 60 |
Jun 2024 45 | Jun 2024 | 45 |
Sep 2024 33 | Sep 2024 | 33 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 29 | Jan 2026 | 29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carter Machinery NPS by Gender
Carter Machinery's NPS was rated 20 by Male customers on Comparably.
Male
20
Carter Machinery's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
N/A
Carter Machinery's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Carter Machinery Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Carter Machinery users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Carter Machinery Customer Loyalty Score by Gender
Carter Machinery's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Carter Machinery Customer Loyalty Score by Industry
Carter Machinery's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Carter Machinery Product Quality
3.4/5
Carter Machinery has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Carter Machinery Product Information
Carter Machinery’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Carter Machinery's product the highest.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Real Estate
Travel
Construction
Quick Insights into Carter Machinery Product Quality
Carter Machinery's Product Quality score was rated highest by Male customers.
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Ranked Carter Machinery Product Quality the Highest
Carter Machinery Product Quality Score by Gender
Carter Machinery's Product Quality score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
Carter Machinery Product Quality Score by Industry
Carter Machinery's Product Quality score was rated 2.3 stars by Tech industry customers.
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Carter Machinery Pricing
Carter Machinery ROI & Value For Money
3.4/5
Carter Machinery has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Carter Machinery Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Carter Machinery ROI
Carter Machinery's ROI score was rated highest by customers from the Tech industry.
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Ranked Carter Machinery ROI the Highest
Carter Machinery ROI Score by Gender
Carter Machinery's ROI score was rated 3 by Male customers on Comparably.
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Male
3/5
Female
N/A
Carter Machinery ROI Score by Industry
Carter Machinery's ROI score was rated 3.3 stars by Tech industry customers.
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Carter Machinery Customer Satisfaction (CSAT)
Carter Machinery Customer Satisfaction (CSAT) Score
69 / 100
Carter Machinery has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Carter Machinery Customer Satisfaction
Carter Machinery's Customer Satisfaction score was rated highest by Male customers.
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Ranked Carter Machinery Customer Satisfaction the Highest
Carter Machinery Customer Satisfaction Score by Gender
Carter Machinery's Customer Satisfaction score was rated 40 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Carter Machinery.
40 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 40% |
Carter Machinery Customer Satisfaction Score by Industry
Carter Machinery's Customer Satisfaction score was rated 33 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Carter Machinery Customer Service
3.7/5
Carter Machinery has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Carter Machinery's Customer Service
Address
18471 Spring Creek Rd., Abingdon, VA
Website
http://www.cartermachinery.com
Phone Number
(800) 768-4200
Quick Insights into Carter Machinery Customer Service
Carter Machinery's Customer Service score was rated highest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Carter Machinery's Customer Service score.
Ranked Carter Machinery Customer Service the Highest
Carter Machinery Customer Service Score by Gender
Carter Machinery's Customer Service score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Carter Machinery.
Male
3.1/5
Female
N/A
Carter Machinery Customer Service Score by Industry
Carter Machinery's Customer Service score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Carter Machinery as an Employer
Consumer vs. Employees
Carter Machinery scored a 28 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Carter Machinery would recommend the brand to a friend. ENPS measures how likely Carter Machinery employees would recommend working at Carter Machinery to a friend.
Net Promoter Score
28
NPS Score
| 64% | Promoters |
|---|---|
| 0% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
44
eNPS Score
| 67% | Promoters |
|---|---|
| 10% | Passive |
| 23% | Detractors |
